As co-owner and Managing Director of Katrina Silks, my role involves a blend of strategic vision, operational oversight, and leadership. I oversee manufacturing and quality control, manage finances, and ensure that Katrina Silks remains ahead of trends while maintaining sustainable practices. By balancing innovation, quality, and customer relationships as well as set the long-term vision and strategic direction for Katrina SilksIdentify opportunities for expansion into new markets or product lines, whether globally or through diversification (e.g., luxury silk-based skincare or home décor).Develop and execute detailed annual business plans that outline objectives, KPIs (Key Performance Indicators), budgets, and resource allocations across all departments (marketing, production, finance, sales, etc.).Lead trend analysis, keeping an eye on emerging materials, designs, colour palettes, and styles that can influence Katrina Silks’ product lines.Oversee and optimize the entire manufacturing process, from sourcing raw silk to final product delivery. Develop relationships with high-quality, ethical suppliers and ensure a consistent, reliable supply of silk.Create and monitor production schedules to ensure timely delivery of finished products. Work closely with production teams to address bottlenecks, improve efficiency, and reduce waste.Develop and maintain cost-effective production strategies that balance quality with cost. This includes managing labor costs, material costs, and overheads, while maintaining a focus on high-quality output.

As the owner of a luxury children's wear brand, my role required a diverse skill set of business operations, sales, trend forecasting, CRM, wholesale distribution, and leadership.Understand the intricacies of garment manufacturing, from design to finished product, ensuring that high-quality standards are maintained throughout the process.Ability to develop and implement effective sales strategies that align with the brand's luxury positioning. This includes pricing strategies, market segmentation, and identifying target audiences (parents, luxury boutiques, high-end department stores).Stay ahead of seasonal trends, colour palettes, fabric innovations, and design shifts. Use my intuition and industry knowledge to predict upcoming trends in luxury children’s wear, while maintaining the brand’s timeless quality.Lead by example and inspire my team to perform at the highest level. Build a strong leadership team in key areas such as design, manufacturing, sales, operations, and marketing.

As a Fashion Design & Marketing Lecturer my target was to provide students with a deep understanding of both the creative and business sides of the fashion industry, helping students prepare for careers that require both artistic talent and marketing expertise.Develop and deliver engaging lessons on topics like fashion design principles, textiles, garment construction, fashion history, trend forecasting, fashion marketing, branding, and retail management.Assist students in creating and refining their design portfolios, providing advice on how to present their work professionally to potential employers.Organize fashion shows, exhibitions, and student showcases where students can present their designs and marketing strategies to the public, industry professionals, and potential employers.

Main tasks included working together in a team of business leaders and participate in business model development, anual and long-term planning, monitoring, and reporting on key performance indicators (KPIs) to track the organization’s success against strategic objectives. Customer segmentation implementation and market research analyse.

Main tasks included data collection and analysis, market research implementation and analysis, result presentation, communication between divisions.