• Built up digital marketing strategy for new product: created a seamless digital marketing campaign on website, social network (facebook, instagram, linkedIn), booking KOLs• Planned and managed marketing campaign, including:o Managed the strategy and set up all paid campaignso Generated leads and sales using Facebook Ads, Google Ads, Tiktok Adso Tested variations of ads channels to determine best performingo Measured and optimized our paid marketingo Reported of results of Performance Campaigns• Worked with all members in marketing department to brainstorm new and innovative growth strategies.• Prepared flowcharts and budgets for media plan

Branding:• Built up digital marketing strategy: created a seamless digital marketing campaign on website, social network (facebook, instagram, youtube, …) including allocating budget for advertising (facebook ads, google ads…)B2B Marketing:• Supported PR Team to take part in many prestigious events in marketing and technology to approach clients and users (Mar tech Expo, Vietnam Mobile Day, CEO-CMO Summit, MMA Impact 2019…).• Planned and managed mobile app marketing campaign for customers ( Realme, Shopee, ThaiDuong, …).Performance Marketing:• Created marketing campaigns to acquire more users for VN Ngay Nay, Ahihi, Baohay24h• Managed and developed campaigns on online channels in order to acquire new users (Facebook, Google, Tiktok, Influencers, …) (acquired 35.000.000 users, DAU: 2.000.000 uses, MAU: 6.600.000 users)• Developed Social network on Facebook, Youtube (fanpage: ~2.000.000 fans, youtube: 2.000 subs)

• Managed Google ads, Re-marketing, GDN campaigns. • Implemented Email and SMS marketing campaigns. • Developed website and implemented SEO strategy. • Developed official company page on social network • Designed banner for website, email temple,....