Lies Geukens Email and Phone Number
With 18 years in the marketing realm, of which 17 years at FMCG Henkel and Unilever and now as self employed marketing consultant, I am about shaping vibrant brands, championing strategies for enduring growth, and executing the full marketing mix to bring that strategy to life. As passionate marketer, I approach tasks with an upbeat, solution-focused mindset, coupled with a relentless 'let's do this!' spirit. My leadership has steered (interdisciplinary) teams in developing growing brands, innovative products, concepts, and campaigns not only across Benelux and Europe but also on a global scale. With all I do, I want to combine business growth with a positive environmental impact. I have a soft spot for introducing individuals to delicious food, that’s not only health-conscious, but also won't have Mother Earth giving us the side-eye. That is why I have started a thrilling study journey to become a professional chef and can now call myself a graduated professional chef. I am a self-employed consultant, so if you see any challenges or opportunities that I can tackle with my expertise, don't hesitate to reach out to me.On a more personal note: cooking and baking are my passions (as you might have guessed), and I often mix things up in my home kitchen, whether it’s with my trio of mini sous-chefs (read: my kids) or solo. Additionally, as a committed volleyball enthusiast, I proudly serve as the team captain for my master league volleyball team and dedicate my time to mentoring other volleyball teams for our club.
Bluecity (010)
View- Website:
- bluecity010.nl
- Employees:
- 47
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OwnerLowile'S Food & Consultancy Aug 2024 - PresentRotterdam, South Holland, NetherlandsAs an independent consultant, I combine my business and marketing expertise to help businesses create sustainable impact. With 18 years of experience in all domains of marketing, you can count on me to build and execute strategies to create a benefit led, growing, sustainable business. My leadership has guided (interdisciplinary) teams to develop and execute an impactful mix to land products and brands.
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Marketing & Communicatie Lead Ad InterimBluecity (010) Aug 2024 - PresentRotterdam, South Holland, NetherlandsBlueCity's mission is to accelerate the circular economy by connecting start-ups, big and small businesses through its programs and facilities. This unique space, home to over 55 circular start-ups, complete with event hosting, 4 labs, office space, and a bar-restaurant, serves as a living example of how the circular economy works in practice. Next year, BlueCity celebrates its 10th anniversary, and my assignment is to shape their corporate and branding strategy for the future, sharpen the propositions of their business program, events, and restaurant, and enhance the communication that supports their mission by improving their customer journey: optimizing their website and newsletter performance through setting up analytics and SEO, setting up the right content strategy for social media, creating a thought-trough fysical customer journey, etc.... I'm also fortunate to be leading an amazing marketing and communication team in this journey.
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ChefWesterkaatje Traiteur Jun 2024 - PresentRotterdam, South Holland, NetherlandsExecutive chef in professional kitchen: meal preparation for traiteur shop and catering including salads, desserts and patisserie, hot meals, dips and appetizers. -
Global Brand Innovation And Strategy LeaderUnilever Jun 2023 - Mar 2024Rotterdam, South Holland, Netherlands- Spearhead global licensing in model for icecream, creating and executing long term portfolio roadmap with external licensing partners, which includes concept, product mix and communication development for regions NA, EU, Turkey and SEA. - Drive the portfolio simplification agenda for foodservice in Europe to allow a more sustainable foods production whilst staying future fit. Working closely with finance and SC analyzing the complexity, aligning countries & global leadership on the progress of simplification and defining the strategy and a clear portfolio roadmap towards achieving the long term simplification target. - Analyze and launch strategy and portfolio view for dry soups, seasonings and salad dressings for Foodservice Europe & ANZ. Leading relaunch of salad dressings by Q1 2024 in 14 countries to create a harmonized, more sustainable global portfolio, whilst generating growth. -
Marketing Leader Food Solutions The NetherlandsUnilever Mar 2021 - Jun 2023Rotterdam, South Holland, NetherlandsLeading the marketing team of Unilever Foodsolutions in the Netherlands. Unilever Foodsolutions (UFS) is the foodservice company of Unilever with businesses in 76 countries across the world. The Netherlands is one of the top 10 markets in turnover for Unilever Foodsolutions. Our mission is to free chefs to love what they do. We support them by being available for help, via our sales reps or life chats on unileverfoodsolutions.nl. We inspire chefs by offering a wide range of product solutions varying from bouillons, soups, seasonings, desserts, dressings to plantbased meats under Knorr Professional, The Vegetarian Butcher, Hellmann's, Carte d'Or professional and many more. And to help them progress we offer trainings via UFS Academy, our chef's inspiration webinars and focus on mental wellbeing in kitchens via #fairkitchens. As marketing leader I am responsible for a team of portfolio, operator, route to market and digital marketing managers. This means I understand the world of chefs and our operators to ensure we offer the rights portfolio and solutions for them and have a digital first mindset with data, CRM, digital demand creation and e-commerce as 4 crucial pillars.
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Sr. Marketing Manager Food Solutions EuropeUnilever Jun 2018 - Mar 2021Rotterdam En Omgeving, NederlandResponsible to develop product solutions and experiences for the Unilever Food Solutions business in Europe for various foods categories like bouillons, soups, seasonings & potato. Leading a multi-disciplinary team (R&D, Supply Chain, procurement, quality, and local marketeers) to renovate the entire bouillon portfolio (>500 products) across 15 countries in Europe, creating a more operator relevant, sustainable, benefit led portfolio and brand experience campaign plan. Leading a global community of operator marketing managers to drive synergies accross the global elderly care Unilever foodservice business. Strategical review of Unilever Foodsolutions business in Europe: Analyzing available data (operator, category, market) to get a clear understanding of business needs for the savoury subcategories in foodservice, developing a European trends view and creating the foods strategy up to 2025. Coach and line manager of 3 direct reports.
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Senior Strategy & Innovation ManagerUnilever Sep 2016 - Mar 2021Rotterdam Area, NetherlandsLead for the strategic agenda and mix development for the creams, cooking and baking portfolio of Rama for region Germany, Austria and Switzerland with extension to the central European region. Roll outs accross Europe.
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Global Brand Development Manager BakingBaking, Cooking And Spreading Company, Unilever Jul 2015 - Sep 2016Rotterdam Area, NetherlandsResponsible for strategy, brand development, communication, renovation and innovation for baking within the Baking, Cooking and Spreads company of Unilever.
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Brand Development Manager Spreads BeneluxUnilever Oct 2011 - Jun 2015RotterdamBrand development of local jewels portfolio for Benelux.Brand portfolio consists of Solo, Croma, Bertolli, Lätta, Effi, Bona, Zeeuws Meisje.Responsible for strategic development, leading communication, packaging and activation strategy.
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Brand Manager Desserts Icecream BeUnilever May 2010 - Oct 2011Responsible for the management of Unilever's Dessert Icecream brands: Carte d'Or, Fermette, Ben&Jerry's and Viennetta.
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Brand Manager Carte D'Or & Viennetta Ih & Ooh BeneluxUnilever Benelux Aug 2008 - May 2010Rotterdam, South Holland, Netherlands
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Junior Brand ManagerHenkel Belgium Aug 2006 - Jul 2008
Lies Geukens Education Details
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Culinary Science/Culinology -
Graduated Cum Laude -
Culinary Arts/Chef Training -
Cum Laude -
Business/Managerial Economics -
Jessa College, HasseltMathematics & Latin -
Sint Catharina
Frequently Asked Questions about Lies Geukens
What company does Lies Geukens work for?
Lies Geukens works for Bluecity (010)
What is Lies Geukens's role at the current company?
Lies Geukens's current role is Interim marketing & communication lead @Bluecity. Sustainable food future builder. Strategy & Innovation consultancy. Graduated as professional chef..
What schools did Lies Geukens attend?
Lies Geukens attended Harvard University, Scheidegger Opleidingen, Le Cordon Bleu Paris, Katholieke Universiteit Leuven, Faculté Des Sciences Economiques De L'université De Rennes1, Jessa College, Hasselt, Sint Catharina.
Who are Lies Geukens's colleagues?
Lies Geukens's colleagues are Mara Uijttewaal, Nadia Koppenol, Vrinda Kapoor, Yaya Kamagate, Tri Tpg, Luka Krekelaar, Thibaud Ducoulombier.
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