InterTradeIreland has been helping small businesses in Ireland and Northern Ireland explore new cross-border markets, develop new products, processes and services and become investor ready for over two decades. Consultant on Digital Skills and Export Pathway programmes.

Working alongside Strangford Lough Tourism ClC which is managed and governed by a business led Management Committee, consisting of 15 companies who took part Invest Northern Ireland Collaborative Growth Programme. Our aim is to raise the profile of Strangford Lough as a significant destination on the Island of Ireland.

Fourum is home to experts from two disciplines that normally sit at odds with each other.Sales and market intelligence and creative design. The practical versus the creative, the hard facts versus gut instinct; Fourum is where businesses come to benefit from both. We help both new and established business across Industry sectors to develop a compelling value propositions and engaging brand collateral.

Over the next five years Invest NI have allocated £5.7 million funding to help showcase and stimulate innovation within Northern Ireland’s thriving Food & Tourism Industry. I have been contracted by lead companies to facilitate a number of Scoping Studies as part of the INI Collaborative Growth Fund.I have been contracted by lead companies to facilitate a number of Scoping Studies as part of the INI Collaborative Growth Fund. Bakery 2020 , led by Grahams Bakery, Seamus Heaney Tourism… Show more Over the next five years Invest NI have allocated £5.7 million funding to help showcase and stimulate innovation within Northern Ireland’s thriving Food & Tourism Industry. I have been contracted by lead companies to facilitate a number of Scoping Studies as part of the INI Collaborative Growth Fund.I have been contracted by lead companies to facilitate a number of Scoping Studies as part of the INI Collaborative Growth Fund. Bakery 2020 , led by Grahams Bakery, Seamus Heaney Tourism Network, led by Ballyscullion Park and Strangford Lough Tourism Cluster led by Echlinville Distillery. Show less

Marks, SGS is a Global leader in design. I was responsible for Account handling SME client companies in food, drink and tourism sectors. I helped them to better understand the market dynamics with informed insights, therefore identifying growth strategies that allow them to enter different markets with new product offerings. Working closely with the creative team to ensure effective brand communications to both internal and external customers..

Responsible for Grocery Channel (ASDA, Tesco and Sainsbury's) in NI encompassing Hovis, Ormo and Own Label brands. During this period I was actively involved in relaunch of the Ormo Morning Goods brand from product concept & validation to commercial sell in and launch plan activation.Summary of overall accountability - Developing the customer strategy, account plan, customer JBP & budget to deliver corporate objectives. Responsible for the account  P&L, Budget, Forecasting… Show more Responsible for Grocery Channel (ASDA, Tesco and Sainsbury's) in NI encompassing Hovis, Ormo and Own Label brands. During this period I was actively involved in relaunch of the Ormo Morning Goods brand from product concept & validation to commercial sell in and launch plan activation.Summary of overall accountability - Developing the customer strategy, account plan, customer JBP & budget to deliver corporate objectives. Responsible for the account  P&L, Budget, Forecasting, commercial activity and day today administration of the account. Working with Marketing & Category to close distribution gaps and deliver New Product Launch plans and driving Customer range review delivery, and post review evaluation & future recommendations.Daily use of internal systems to plan & measure financials – Cognos, SAP, TPM & HOCS. Show less

ARYZTA is one of the largest frozen Bakery Companies in the world. The group has a leadership position in the speciality frozen bakery sector and is a global supplier of baked goods to the Retail, Foodservice and QSR sectors. My role encompassed generating new business for brands and concepts including Cuisine de France, Tim Hortons, Carroll Cuisine, Coup de Pates, Pierres, Delice de France and Otis Spunkmeyer. This was an exciting opportunity to work across a variety of food categories… Show more ARYZTA is one of the largest frozen Bakery Companies in the world. The group has a leadership position in the speciality frozen bakery sector and is a global supplier of baked goods to the Retail, Foodservice and QSR sectors. My role encompassed generating new business for brands and concepts including Cuisine de France, Tim Hortons, Carroll Cuisine, Coup de Pates, Pierres, Delice de France and Otis Spunkmeyer. This was an exciting opportunity to work across a variety of food categories including Bakery, Deli, Coffee, and Chilled food to go. Show less

• Creating and implementing Marketing plans for both private and bakery labels. Liaising with design agencies to execute plans.• Budgetary control.• Customer/Competitor/Market Analysis to deliver mutually beneficial Joint Business Plans and pricing negotiations.• Delivering compelling brand and NPD plans working alongside Category Directors, Buyers, Technologists, Retail and Merchandising colleagues. Increasing penetration and securing availability.• Designing product fit for… Show more • Creating and implementing Marketing plans for both private and bakery labels. Liaising with design agencies to execute plans.• Budgetary control.• Customer/Competitor/Market Analysis to deliver mutually beneficial Joint Business Plans and pricing negotiations.• Delivering compelling brand and NPD plans working alongside Category Directors, Buyers, Technologists, Retail and Merchandising colleagues. Increasing penetration and securing availability.• Designing product fit for market with NPD Team for private and bakery label.• Responsible for the PR and Communication strategy for the business on both regional and national levels. This encompasses the Digital Strategy, along with local press and media handling good news stories as well as managing more challenging communications such as product recalls. Show less

• Delivering Strategic Pillars assigned to Marketing Department employing innovative Sales and Marketing solutions to deliver value and exceed volume targets, as well as developing commercial solutions to issues.• Providing critical insight and strategy to hurdle challenges and identify opportunities to support Marketing and Commercial divisions.• Preparing JBP’s and Business Reviews for above accounts, providing insight and employing category management techniques.• Tender document… Show more • Delivering Strategic Pillars assigned to Marketing Department employing innovative Sales and Marketing solutions to deliver value and exceed volume targets, as well as developing commercial solutions to issues.• Providing critical insight and strategy to hurdle challenges and identify opportunities to support Marketing and Commercial divisions.• Preparing JBP’s and Business Reviews for above accounts, providing insight and employing category management techniques.• Tender document preparation for own label business with M&S, Tesco UK & NI, Sainsbury’s UK & NI, ASDA NI & Scotland, Waitrose.• Direct reports included Van Sales Team, Business Developers, Marketing Assistant and NPD Manager. • Designed and implemented training for van sales team, assessing training needs and developing Performance Management Plans for Business Developers.• Monitoring team’s performance and motivating them to reach targets. • Recruitment of Sales and Marketing Team implementing appraisal system, grievance and disciplinary procedures.• Budget accountability for Sales and Marketing and responsible for discounts and LTA’s for all customers Multiples, Convenience and Foodservice.• Developing Brand Plans and delivering sales execution. Included Brand relaunch and NPI into home territory and launch into UK market. Show less

I joined CCBU as a merchandiser and worked in various channels within the company. I was a Business Developer in the Supermarket Channel, Convenience Channel and finally in the Licensed Trade before being appointed as Account Manager in 2001. I have experience handling Key Accounts in both the Convenience and Supermarket Channels. This involved Promotional Planning, Pricing Plans and Annual Business Plans for the Accounts I handled covering CSD, Energy and Water categories.

I worked as a student for Next in the Donegal Place and Forestside Branches. Upon leaving I was employed as Weekend Manager running the Forestside store on late night openings and Sundays.