Unrest is Europe's only dedicated pre-seed impact and consumer accelerator launching brands that people actually wish existed. From improving the mental health of the LGBTQIA+ community to re-thinking pasta, beans and tempeh, from removing 30 plus football pitches of carbon out of the atmosphere to reducing childhood mortality rates in Nigeria.60 diverse companies have already completed our 16 week programme, benefiting from the expertise of award winning partners in law, finance & fundraising, impact and talent, supported by a key partnership with Uncommon, Europe's leading creative studio. Since graduating, our alumni have already raised over £7.4 million.

Ede makes scents with benefits.

Supporting a solopreneur in scaling a digital knowledge business to £1m AR

Responsible for concept and execution of rebrand as well as implementation of brand, marketing and growth strategy. In charge of all growth and retention activations on website, Saas platform, social & paid media and via PR and partnerships. P&L responsibility on growth.- Increased organic website traffic by 42.7% (CAGR).- Implemented additional lead generation channels growing lead flow by 6x.- Placed high quality media mentions in Raconteur and The Times.- Built strategic content partnerships with industry leading investment platforms such as Seedrs, Crowdcube & Angel Investment Network.Responsabilities: • End-to-end management of Addition rebrand• Responsible for building Brand Identity & Tone of Voice• Built and implemented UK Marketing & Growth Strategy• Managed UX design team and collaborated with developers on the Addition App build

In charge of Spring rebrand and strategic repositioning. Led on development of brand identity, tone of voice as well as G2M strategy for UK Pod launch.Achievements:- End-to-end execution of rebrand: Recyclabox -> Spring.- Built and implemented G2M strategy for UK Pod launch.- Worked on PR launch campaign featuring Daisy Lowe.Job description:• Responsible for building brand & content strategy• Managed content creation for website, social media and PR campaigns• Supported development and engineering team during platform build and Pod design

Developed and executed global brand & growth marketing campaigns whilst maintaining a consistent brand image across key channels. Responsible for all content production, conversion analysis and optimisation of brand and growth marketing content.Achievements:- Reached 1.2 million downloads in first year.- Entered Top 10 Lifestyle apps on Android in the US.- Placed 24th in the Startups 100 list of the UK’s most promising new businesses.- "Most eligible bachelor on Lumen" campaign increased organic downloads by 35%.- "Sexy Santa" campaign shortlisted for PRWeek awards, The Drum and Marketing Weeks Masters.Job description: • Developed and executed global brand campaigns whilst maintaining a consistent brand image across key channels• End-to-end management of global ATL /BTL campaigns • Management of PR campaigns in multiple markets • Responsible for production, conversion analysis and optimisation of growth marketing content

Responsible for strategic planning, budgeting and execution of digital and OOH campaigns for three key markets. Supervised content creation and managed all social media and PR campaigns in France, Italy and DACH.Achievements:- Built an internal influencer platform with over 2500 members- Recruited and managed a team of 5 social media & marketing managers for France, Italy & DACH- Increased social media engagement on FR channels by 30%- Grew organic following on Instagram by 45k within one year.- Launched and supervised more than 100 social media campaigns with an engagement of over 35MJob description:• Content creation and management of social media and PR campaigns• Strategic planning and budgeting of digital and OOH campaigns
• Influencer/talent acquisition and execution of campaigns• Post campaign analysis and presentation of results to stakeholders

Creative research, styling and production of online editorial and commercial imagery/ videos in the UK and abroad. - Planning and pre-styling 65 daily looks for studio team.- Daily quality check with buying and e-commerce department.- On-location styling on shoots during fashion week in Paris and Milan.

Responsible for concept, styling and production of content for the global e-commerce platform for Zara Womenswear.- Produced an average of 50 daily looks for website and e-commerce store. - Held daily conversion analysis meetings with marketing and e-commerce sales department.

Organisational support for editorial and commercial image & video productions, including logistic and budget management during international trips.- Assisted on more than 70 photo & video shoots for international editions of Vogue in Paris, London and the US.- Worked on commercial campaigns for Sonia Rykiel, Hermès and Dior.