Liesbeth Eikenaar Email & Phone Number

Amsterdam, North Holland, Netherlands

I am currently working as the Marketing and Communication Manager at a-point. a-point represents the following brands in the automotive world: Audi, Volkswagen, SEAT, Škoda & Volkswagen Bedrijfswagens.

Amsterdam Area, Netherlands

Het Marketing Buffet offers a marketing consultancy service for iconic brand building. We assist companies on their journey. Proud of the courage and persistence that I had to launch a new business and to obtain interesting customers and finalize their plans for commercial growth.PROJECTS- COSTES - Marketing & brand consultancy project www.costesfashion.com - Aaiko - Marketing & PR consultancy www.aaiko.com - Zone3 - triathlon/ open water swimming brand - sales & marketing in Benelux - Creation of the Parville app - founder www.parville.nl- SPICE PR - communication plan for Primark cares in the Netherlands www.spicepr.nl - SNEAKERJAGERS PURE – podcast host at sneakerjagers.nl about sneakers & sustainability www.sneakerjagers.nl - DUCA DEL COSMA - brand concept & identity for the sustainable sneaker line www.ducadelscosma.com - PIKOTEO restaurant–marketing communication off- and online www.pikoteo.nl- BUNGEE SUPERFLY –business plan, sales plan, brand strategy & tactical 360° marketing plan www.bungeesuperfly.com - ÈMCÉ INTERIORS –purposeful brand strategy, includes elevator pitch. https://www.emce-interior.nl/

Amsterdam, North Holland, Netherlands

Parville brand building, marketing (online & offline), market research, sales

Amsterdam Area, Netherlands

Proud of the research, design and launch of a new brand concept within time & budget constraints within the omni channel business plan for the whole group. And the creation and adoption of 52-week calendar to align marketing, sales and design teams and setting up the CSR program.o Formulated and realised vision and direction in accordance with concept-to-market philosophy o Development omni-channel plan o Oversee and guard brand consistency worldwide o Design and brief brand campaigns and brand communication o Marketing communication plans harmonised with the selected sales channelso Realization of new brand concept within set time frame and budget o Set up of regional marketing teamso Managing of external agencies and freelancers

Amsterdam Area, Netherlands

Proud of the creation of a global new brand identity for the footwear brand Palladium Boots. When I started there was a small product line with no brand concept. We created a full new product line with never before used materials. I launched a global retail concept that was used in over +250 new retail stores worldwide. We grew the customer base into hi end and mainstream retail partners and marketplaces. I also created the Urban Exploration program which is still being used today for brand campaigns.o Strategic responsibility for the building of the Palladium brand and the marketing communication (B2B and B2C)o Strategic development of the 360 marketing plans – strong content marketing campaigns o Oversee and guard on- and offline brand consistency worldwideo Media buying all pan European media campaigno Product collaborations for high segmented retailers, showcased on the catwalks during the Berlin and London fashion weeko Development of the global signature Palladium retail concept o Analysing market research datao Project Management – all art work briefs and approvals o Manager to a team of local marketing managers for subsidiaries and export partnerso Managing of external agencies and freelancers

Proud of to have been part of a team that grew the K-Swiss brand to enormous heights, we were in those days THE white sneaker brand in the European market. We grew to 80% brand awareness in NL. We sold more than 1 million pairs of white sneakers only to the Footlocker account for which I did all the off- and online marketing. Also being part of the creative platform K-SPACE in the Amsterdam city center where we organized numerous events to engage with the sneakerhead community in Amsterdam. I created many windows and in-store promotions at key accounts and key independents which pushed sell-througho All marketing activities for the Benelux, export regions and European Footlocker accounto Dealer/ market place COOP’s o Media buys, POS, PR, sponsoring, and photographyo Local events, grassroots, promotions & trade fairso Manage budgetso Execute pre-lines, and manage Brand Ambassadors Projecto Part of the K-Space, the creative platform of K-Swiss in Amsterdam (kspace.tv)

Amsterdam

• Develop, implement and monitor marketing and sales, to lead and track turnover and profit- margin • Initiate trade marketing actions to enlarge the reputation and image of the brand Maggie, Cimarron and Fiorucci in order to stimulate the sell through of the collections• Monitoring of budgets and the positioning of new brands • Managing existing accounts and generate new business • Development and implementation of the PR activities and the marketing plan as a whole • The development of marketing plans and implementation for the brands Indian Rose and MY GOD! • Planning and organising the fashion fairs for all brands. • Creative influence in the development and design of the collections.• Managing logistics for export and import of the production throughout Europe, one season.

Amersfoort

• Planning and execution of the market investigation project. • Presenting the outcomes to the Management Team of this division. Recommendations were incorporated and the product introduction was very successful.

The Hague

• Sales to retailers to acquire editorial contents. The companies were selected on their uniqueness: exquisite shops, galleries, hotels, restaurants and bars in Groningen. • Target ample obtained. This ANWB edition has become a successful shopping- and entertainment guide sold in bookstores throughout the Netherlands

Barcelona

• Responsible for the development of the marketing strategy and promotion for the website of Florida135, a famous club in Fraga, Spain. • Responsible for the marketing and promotional part of the presentation of these ideas to the clients in Barcelona and their financial advisors from La Caixa (bank in Barcelona).

Bachelor In Business Administration Degree, International Marketing & Management, - Major In International Marketing And International Management (Vocational Training In English)

-Major in International Marketing and International Management (vocational training in English) -Bachelor in Business Administration.

Policy And Management In The International Relations, International Relations And Affairs

This Minor consists of a number of modules that provide a historical and thematic overview of international relations and international.

Roman Languages And Cultures, Spanish And Iberian Studies, Propaedeutic