Lies Van Berkel Email & Phone Number

Netherlands

Leiden, Zuid-Holland, Nederland

Leiden

Creation and implementation of the sponsorship strategyCreation and implementation of activation plans for the London Olympic Games 2012, Sochi 2014 and RIO 2016 OlympicsCreation and implementation of activation plans for the running, CSR and football sponsorshipsCreation and implementation of social media and content marketing campaign Stakeholder management at senior levelBudget management Media management including negociationsContract negociations with rightholders, atletes and agenciesOnline: Digital platforms, content marketing and social mediaEmployee engagement programsPRCreation and implementation of brand tracking monitor to measure sponsorship resultsManagement of agencies and suppliers

Responsible for activation of the sponsorship of the Dutch national Football team in coorporation with the KNVB-Creation and implementation of sponsorship strategy-Development and implementation of activation plans -Succesful contract management and negotiations with properties-Managing media contracts-Selection of new sponsorships-Budgetary planning: allocation and management of related budgets-Creation and implementation of digital platforms-Employee engagement programs-Briefing and management of suppliers and third parties-Development and execution of sponsorprojects-Coordination of printed matter (collateral)-Manage PR and Sponsorship agencies

Responsible for activation of all sponsorships within Europe, Middle East and Africa, such as UEFA Euro 2008 , Fashion Weeks in London, Milan and Paris, Africa cup of Nations, UEFA Cup, Super Cup, WWF and Red Cross-As above-Development and execution of hospitality program for corporate and retail clients-Development of exclusive merchandise collection in corporation with Adidas-Development and coordination of online registration tool for hospitality program

Responsible for activation of ABN AMRO Tennistournament, Kinderjury and CSR projects such as the Richard Krajicek foundation.

Responsible for activation of ABN AMRO's sponsorship in the Volvo Ocean Race for ABN AMRO Asset Management globally.

Responsible for the activation of the sponsorship of the KLM Open Golf tournament. Contracting through USG Capacity for this project.

December 1999 - January 2002 for Amsterdam RAI , Operations Manager(Exhibitions, Multimedia & Publishing department), Responsibilities:Show and event management. Responsible from concept development to end of show activities. This involved budgetary proposal and management to resource planning and scheduling • On-site event management • Event marketing development • Vendor selection and management • Project leadership. Scope of work development and resource allocation • Staff development. All staff management activities including appraisals, personal development and remuneration discussions. • Sponsor acquisition • Concept development • Relationship managementJune 1997 - December 1999 Maastricht Exhibition & Conference Centre (MECC) B.V., ProjectmanagerResponsibilities: • Development of Sales plans• Concept development• Relationship management• Sponsor Acquisition• Sales management• On-site event management

Expertclass In Sportmanagement

Hotelmanagement

Education record