Lieve Jansen Email & Phone Number

Washington Dc-Baltimore Area

Amsterdam, North Holland, Netherlands

As a Copy Creative, I’ve ideated, pitched, and wrote for 8+ multi-platform campaigns. My main client was fortune 500 food brand Cargill Cocoa & Chocolate. From concepting digital activations to writing and directing copy directions, I’ve led creative work from brainstorm to launch.- I wrote copy and concepted for 8+ campaigns, writing everything from high-level stories and manifestos to CTAs. Touch-points: socials, taglines, deck copy, video scripts, concept mock-ups, website, and print (booklets, brochures and posters). - Ideated and executed 360 creative ideas for digital marketing channels, including social media campaigns and online activations.- I addressed business objectives and client wishes, spearheading the creative strategy by conducting in-depth research and defining audience demographics, social media strategies, and market positioning.- Owned and pitched concepts to senior executives and clients, creating decks and presenting all creative work (copywriting and art direction).- Worked alongside art directors, designers, account managers, client service directors and creative directors at all stages of creative process.- Led a team of 2-3 creatives, including copywriters, editors, designers, illustrators, and animators, to ensure the execution of the creative vision.- Proofread and edited agency-wide copy, ensuring consistency in tone, grammar, and messaging.

Amsterdam, North Holland, Netherlands

Spearheaded the digital and social copywriting for 25+ global Adidas lifestyle and running campaigns (copy translated and published in all 160+ Adidas markets).- Wrote all digital copy for 25+ Adidas campaigns based on brand style guides and voice and tone documents. Touch-points: socials, taglines, deck copy, SEO texts, product PDPs/LPs, video scripts, CRM, in-app, online experiences/games, etc. - Tapped into emerging tech like AR/VR to create digital activation concepts that allowed customers to virtually interact with and learn about product drops.- Managed copy for Adidasrunning's Instagram account with 3 million followers, including writing copy for visuals, post body copy, and influencer athlete partnership scripts.- Developed editorial approaches and copy for the Adidas Adiclub Membership Program, with a focus on email and in-app subscriptions to highlight value propositions and attract new members.- Wrote print copy for 6+ global Adidas retail campaigns, including for Black Friday, back-to-school and the holiday season.- Contributed copywriting for diverse clients, including McDonald's, T-Mobile, Aion Bank, and Intertrust, showcasing versatility in handling different brand voices and communication needs.

Amsterdam, North Holland, Netherlands

TBWA is The Disruption® Company. We create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Named one of the World's Most Innovative Companies by Fast Company and Adweek’s 2018 Global Agency of the Year, our international collective has 11,300 creative minds across 275 offices in 95 countries. TBWA’s global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines.

Amsterdam, North Holland, Netherlands

Creative Copy and Content

Amsterdam Area, Netherlands

Worked in the Visual team, at the Bijenkorf in Amstelveen.

Washington D.C. Metro Area

Minor, Restoration And Conservation Of Cultural Heritage

Master Of Arts - Ma, Design Cultures

Bachelor'S Degree, Marketing And Communications (Minor)

University Bachelor Of Arts - Ba, Media And Art

International Baccalaureate Diploma Programme