Lieve Vanlessen Email & Phone Number

Zutendaal, Flemish Region, Belgium

Ebema verbetert ruimte. Daarom bestaan we. Wij verbeteren ruimte voor bedrijven, overheden en particulieren. Dat doen we als toonaangevend producent van hoogwaardige bestratingsmaterialen in prefab beton, zoals boordstenen, Megategels, verkeersgeleiders, Smooth Objects,…en met ons CreativeLab en ons CustomConcrete team. We zijn bekend onder de merknamen Ebema_Stone&Style voor de tuinmarkt en Ebema_LivingCity voor de openbare markt. Ebema, met vestigingen in Zutendaal en Rijkevorsel (België), is sinds 1946 uitgegroeid tot een hechte groep van meer dan 220 medewerkers die samen een omzet van meer dan €48 000 000 realiseren.

- Global content strategy regarding editorial / blog content as part of global marketing strategy- Coordination of end-to-end process of editorial content - Increase relevancy and findability (SEO) of bose.com with digital content in collaboration with internal and external parties- Planning and guidance of content calendar and communication plan for all digital channels- Data minded approach - Analyze and optimize- Coordination of digital campaigns for bose.com and optimization of the customer journey- Reporting and presenting content strategies and results against KPIs- Homepage content planning

Tongeren

Manage email marketing campaigns and drive other data-led retention marketing programs.- Content creation, storytelling, planning and follow up of email marketing in Europe, USA, Canada, Australia and Japan- Project management between campaign planning, marketing planning, graphic design and product owners for all Bose email campaigns- Optimisation of customer journey in collaboration with internal and external CRM experts- Ownership of KPIs to drive efficiency through segmentation

Maasmechelen Village

• Promoted to Digital Manager reporting to the Marketing Director in Maasmechelen and the Group Digital Director in London• Overall responsibility for the creation and execution of digital marketing strategy in local and international markets• Managing the digital marketing team to deliver engagement and conversion across the website, email and social media• Creating engagement plans to support seasonal campaigns, product/brand launches and partnerships• Joined the groupwide taskforce to transform the CRM program across the business• Took ownership for the reporting of agreed KPIs

Maasmechelen Village

• Promoted to Digital Co-ordinator reporting to the Deputy Marketing Director with a dotted line to the Group Digital Director in London• Responsible for the co-ordination and implementation of all digital marketing campaigns• Particular focus on a major website relaunch, site optimisation and the growth/engagement of the email database • Worked directly with the Group Digital Director to develop a direct relationship with Facebook and Twitter from their European HQ in Dublin

Maasmechelen Village

• Working within the digital marketing team to implement and deliver digital marketing campaigns• Focus on optimising the website and creating and measuring email campaigns

Events, promotion and advertising- Internal and external communication at events- Creation of event scripts- Briefing hostesses- Event logistics- Copywriting

Bachelor, Event And Project Management

Education record