Lieven Vermaele Email and Phone Number
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With over 20 years of experience in the media, telecommunications, and technology sectors, I am a seasoned executive leader and an expert in these dynamic and fast-changing fields. As the Director of Partnerships and Operations at VRT, the Flemish public-service broadcaster, we generate 40% of the company's budget (~200Me) through various commercial activities, advertising, content partnerships, and creative collaborations. I also oversee the operations of around 200 media productions per year, both internal and external, as well as the VRT archive and accessibility services.My passion lies in driving growth, fostering high-performance cultures, and embracing an infinite mindset for sustainable success. I have a proven track record of spearheading strategic initiatives, transforming teams and businesses, and delivering long-term results. I thrive on cultivating strong relationships across all levels, bridging gaps in teams and between diverse companies and cultures for seamless collaboration and expansion. I have a keen eye for identifying opportunities and translating them into thriving ventures and innovative products, harnessing the potential of emerging technologies and economic trends. I excel at mapping trends in technology, business models, and cultures , and translating complex concepts into clear language and actionable strategies, empowering organizations and teams to thrive in the digital era.
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Director Partnerships, Data And Ai (~Cco And ~Cdo)VrtBrussels, Be -
Director Of Partnerships And OperationsVrt Jan 2019 - PresentBrussels Area, Belgium>> Partnerships: fully responsible for all VRT's commercial activities, partnerships and revenues (40% or ~200 Million Euro of VRT budget of 500Me). Via advertising (Radio, TV, Digital), content partnerships (OTT and Telco distribution, digital product sales, international media sales and co-operations, co-production and financing) and creative partnerships (licensing, product placement, co-production, events and brand extensions). Increased revenues by 24% over 5 year period (under regulated and restricted framework).>> Operations: overseeing VRT's operations for circa 200 media productions per year, internal and external, as well as the VRT archive and VRT Accessibility Services. Reorganised structure and strategy. Realized transformation and outsourcing programs.>> Finance: responsible for finance and procurement department between 2019 and 2021. -
Board MemberPicky Sep 2023 - PresentBoard Member of behalf of VRT. VRT, Pitchdrive and Hotel Hungaria join forces in Picky, our cooking app around our daily TV program "Dagelijkse Kost" -
Board MemberMeemoo, Flemish Institute For Archives Oct 2020 - PresentGhent, Flemish Region, BelgiumBoard member of behalf of VRT. Meemoo supports the digital archive operations of Flemish cultural, media and government organisations. Meemoo safeguards their archive content digitally, and make it accessible and usable. -
Board MemberVar Jan 2019 - PresentBrussels Region, BelgiumAdvisory Board member on behalf of VRT. VAR is the media advertising department of the public broadcaster. VAR creates, commercializes and activates media solutions at VRT and other mandate providers for brands. -
Executive Board MemberPensioenfonds Contractuelen Vrt Jun 2020 - PresentOn behalf of VRT management, Executive Board Member of the VRT Pension fund.Managing Director since 2024 due to temporary absence of the MD. -
Board Member - ChairmanSdnsquare Nv Jan 2019 - Sep 2022Gent Area, BelgiumAs chairman of the board, realised the acquisition of SDNsquare by Riedel Communications, a global leader in manufacturing and distributing network systems and solultions for video, audio and data signals. -
Ceo And Co-FounderSdnsquare Nov 2013 - Dec 2018Co-founded SDNsquare, a provider of industry-leading solutions for high performance data centres and software-defined networking. This spin-off from Ghent University, VRT Medialab and iMinds targeted mission-critical applications, like media production and distribution, with its patented technology.Realised several financing and funding rounds (private and industrial), managed the company and secured key contracts and long-term partnerships. SDNsquare technology has driven many high-profile live sports events and was used for the first ever live IP-based production of the opening and closing ceremonies at the 2018 Winter and the full underlying media network of 2020/1 Tokyo Olympic Games. -
Board MemberBvn Sep 2019 - Jul 2021Amsterdam Area, NetherlandsRepresenting VRT on the board of the public television service for Dutch and Flemish people abroad. Focused on strengthening the online offer via cooperation with the VRTnu platform, with secured international rights and access management. -
Board MemberPebble Media Mar 2020 - Apr 2021Mechelen, Flemish Region, BelgiumRepresenting VRT on the board of this premium digital media cooperative that monetised the digital media assets of VRT and Telenet. In April 2021, Pebble Media was merged into the newly created Ads & Data, alongside the advertising management agencies of Mediahuis, Telenet/SBS and Proximus Skynet. -
Director - Technology And InnovationEbu - Eurovision Sep 2007 - Oct 2013Geneva Area, SwitzerlandLeadership of the Technology & Innovation Department for the world's largest alliance of public service media organisations. Transformed its structure and services to safeguard and enhance the EBU's reputation as a centre of excellence for media technology, research and development. Stakeholder and policy management, advisory services and mediation for over 100 organisations in more than 40 countries.Introduced new international collaboration methods, including the establishment of a software development platform via online co-development. Took leadership and board functions in numerous internal and external projects and bodies (DVB, WorldDAB, ETSI, European Commission, etc.). Introduced new finance and budgeting methods, built up new revenue streams and optimised the organisation. -
ManagerAlcatel-Lucent Sep 2006 - Aug 2007Antwerp, Belgium - Paris, FranceInitially solution manager in the Triple Play Core Team in the domain of media, advertising and applications. Responsible for coordination of the technical and commercial strategies around new media products and solutions. After the merger with Lucent (December 2006), shifted to the Converged Applications and Business Ventures group, with responsibility for strategy, marketing and portfolio management, focused particularly on cross-media applications and on media partnerships. -
Project/Program ManagerVrt Jan 2000 - Aug 2006Brussels Area, BelgiumResponsible for a series of keystone projects and change processes related to VRT's first digital transformation. Of particular note were the development and implementation of the first online platforms, the first IP network architecture, digital production systems, the first digital and on-demand TV product, the creation of e-VRT/VRT medialab/IBBT-Iminds, and the rebranding of the main television channel.Initiated and negotiated contracts with telecom partners that generated new revenue streams. Led strategic planning, stakeholder-engagement and negotiations relating to VRT's management contract with and funding from the Flemish government. -
Project EngineerTractebel Engineering - Gdf Suez Group Sep 1999 - Dec 1999Brussels Area, BelgiumEngineering services to Electrabel Network Division (today Elia), Belgium's high-power electricity transmission system operator. Planning of future installations and investments, negotiations with stakeholders. -
Postdoctoral Research FellowGhent University Sep 1998 - Aug 1999Gent Area, BelgiumPhD student in the domain of opto-electronics and electromagnetism (Antenna and mobile communication systems). Combined with courses at the Faculty of Economics.
Lieven Vermaele Skills
Lieven Vermaele Education Details
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Master Of Science (Msc) -
Master Of Business Administration (Mba) -
Apics Belgium
Frequently Asked Questions about Lieven Vermaele
What company does Lieven Vermaele work for?
Lieven Vermaele works for Vrt
What is Lieven Vermaele's role at the current company?
Lieven Vermaele's current role is Director Partnerships, Data and AI (~CCO and ~CDO).
What is Lieven Vermaele's email address?
Lieven Vermaele's email address is li****@****ail.com
What is Lieven Vermaele's direct phone number?
Lieven Vermaele's direct phone number is +32 16 46 *****
What schools did Lieven Vermaele attend?
Lieven Vermaele attended Universiteit Gent, Vlerick Leuven-Gent Management School, Antwerp Management School, Apics Belgium.
What skills is Lieven Vermaele known for?
Lieven Vermaele has skills like New Media, Broadcast, Iptv, Telecommunications, Strategy, Streaming Media, Television, Business Strategy, Digital Media, Digital Asset Management, Product Management, Digital Video.
Who are Lieven Vermaele's colleagues?
Lieven Vermaele's colleagues are Hanlie Wethmar, Walter Heyvaert, Bram Willems, Kyan Nnamadim, Johanneke Kesteloot, Ina Van Maele, Stijn Vercruysse.
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