Lieven Vermaele

Lieven Vermaele Email and Phone Number

Director Partnerships, Data and AI (~CCO and ~CDO) @ VRT
Brussels, BE
Lieven Vermaele's Location
Brussels, Brussels Region, Belgium, Belgium
Lieven Vermaele's Contact Details

Lieven Vermaele personal email

Lieven Vermaele phone numbers

About Lieven Vermaele

With over 20 years of experience in the media, telecommunications, and technology sectors, I am a seasoned executive leader and an expert in these dynamic and fast-changing fields. As the Director of Partnerships and Operations at VRT, the Flemish public-service broadcaster, we generate 40% of the company's budget (~200Me) through various commercial activities, advertising, content partnerships, and creative collaborations. I also oversee the operations of around 200 media productions per year, both internal and external, as well as the VRT archive and accessibility services.My passion lies in driving growth, fostering high-performance cultures, and embracing an infinite mindset for sustainable success. I have a proven track record of spearheading strategic initiatives, transforming teams and businesses, and delivering long-term results. I thrive on cultivating strong relationships across all levels, bridging gaps in teams and between diverse companies and cultures for seamless collaboration and expansion. I have a keen eye for identifying opportunities and translating them into thriving ventures and innovative products, harnessing the potential of emerging technologies and economic trends. I excel at mapping trends in technology, business models, and cultures , and translating complex concepts into clear language and actionable strategies, empowering organizations and teams to thrive in the digital era.

Lieven Vermaele's Current Company Details
VRT

Vrt

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Director Partnerships, Data and AI (~CCO and ~CDO)
Brussels, BE
Website:
vrt.be
Employees:
3020
Lieven Vermaele Work Experience Details
  • Vrt
    Director Partnerships, Data And Ai (~Cco And ~Cdo)
    Vrt
    Brussels, Be
  • Vrt
    Director Of Partnerships And Operations
    Vrt Jan 2019 - Present
    Brussels Area, Belgium
    >> Partnerships: fully responsible for all VRT's commercial activities, partnerships and revenues (40% or ~200 Million Euro of VRT budget of 500Me). Via advertising (Radio, TV, Digital), content partnerships (OTT and Telco distribution, digital product sales, international media sales and co-operations, co-production and financing) and creative partnerships (licensing, product placement, co-production, events and brand extensions). Increased revenues by 24% over 5 year period (under regulated and restricted framework).>> Operations: overseeing VRT's operations for circa 200 media productions per year, internal and external, as well as the VRT archive and VRT Accessibility Services. Reorganised structure and strategy. Realized transformation and outsourcing programs.>> Finance: responsible for finance and procurement department between 2019 and 2021.
  • Picky
    Board Member
    Picky Sep 2023 - Present
    Board Member of behalf of VRT. VRT, Pitchdrive and Hotel Hungaria join forces in Picky, our cooking app around our daily TV program "Dagelijkse Kost"
  • Meemoo, Flemish Institute For Archives
    Board Member
    Meemoo, Flemish Institute For Archives Oct 2020 - Present
    Ghent, Flemish Region, Belgium
    Board member of behalf of VRT. Meemoo supports the digital archive operations of Flemish cultural, media and government organisations. Meemoo safeguards their archive content digitally, and make it accessible and usable.
  • Var
    Board Member
    Var Jan 2019 - Present
    Brussels Region, Belgium
    Advisory Board member on behalf of VRT. VAR is the media advertising department of the public broadcaster. VAR creates, commercializes and activates media solutions at VRT and other mandate providers for brands.
  • Pensioenfonds Contractuelen Vrt
    Executive Board Member
    Pensioenfonds Contractuelen Vrt Jun 2020 - Present
    On behalf of VRT management, Executive Board Member of the VRT Pension fund.Managing Director since 2024 due to temporary absence of the MD.
  • Sdnsquare Nv
    Board Member - Chairman
    Sdnsquare Nv Jan 2019 - Sep 2022
    Gent Area, Belgium
    As chairman of the board, realised the acquisition of SDNsquare by Riedel Communications, a global leader in manufacturing and distributing network systems and solultions for video, audio and data signals.
  • Sdnsquare
    Ceo And Co-Founder
    Sdnsquare Nov 2013 - Dec 2018
    Co-founded SDNsquare, a provider of industry-leading solutions for high performance data centres and software-defined networking. This spin-off from Ghent University, VRT Medialab and iMinds targeted mission-critical applications, like media production and distribution, with its patented technology.Realised several financing and funding rounds (private and industrial), managed the company and secured key contracts and long-term partnerships. SDNsquare technology has driven many high-profile live sports events and was used for the first ever live IP-based production of the opening and closing ceremonies at the 2018 Winter and the full underlying media network of 2020/1 Tokyo Olympic Games.
  • Bvn
    Board Member
    Bvn Sep 2019 - Jul 2021
    Amsterdam Area, Netherlands
    Representing VRT on the board of the public television service for Dutch and Flemish people abroad. Focused on strengthening the online offer via cooperation with the VRTnu platform, with secured international rights and access management.
  • Pebble Media
    Board Member
    Pebble Media Mar 2020 - Apr 2021
    Mechelen, Flemish Region, Belgium
    Representing VRT on the board of this premium digital media cooperative that monetised the digital media assets of VRT and Telenet. In April 2021, Pebble Media was merged into the newly created Ads & Data, alongside the advertising management agencies of Mediahuis, Telenet/SBS and Proximus Skynet.
  • Ebu - Eurovision
    Director - Technology And Innovation
    Ebu - Eurovision Sep 2007 - Oct 2013
    Geneva Area, Switzerland
    Leadership of the Technology & Innovation Department for the world's largest alliance of public service media organisations. Transformed its structure and services to safeguard and enhance the EBU's reputation as a centre of excellence for media technology, research and development. Stakeholder and policy management, advisory services and mediation for over 100 organisations in more than 40 countries.Introduced new international collaboration methods, including the establishment of a software development platform via online co-development. Took leadership and board functions in numerous internal and external projects and bodies (DVB, WorldDAB, ETSI, European Commission, etc.). Introduced new finance and budgeting methods, built up new revenue streams and optimised the organisation.
  • Alcatel-Lucent
    Manager
    Alcatel-Lucent Sep 2006 - Aug 2007
    Antwerp, Belgium - Paris, France
    Initially solution manager in the Triple Play Core Team in the domain of media, advertising and applications. Responsible for coordination of the technical and commercial strategies around new media products and solutions. After the merger with Lucent (December 2006), shifted to the Converged Applications and Business Ventures group, with responsibility for strategy, marketing and portfolio management, focused particularly on cross-media applications and on media partnerships.
  • Vrt
    Project/Program Manager
    Vrt Jan 2000 - Aug 2006
    Brussels Area, Belgium
    Responsible for a series of keystone projects and change processes related to VRT's first digital transformation. Of particular note were the development and implementation of the first online platforms, the first IP network architecture, digital production systems, the first digital and on-demand TV product, the creation of e-VRT/VRT medialab/IBBT-Iminds, and the rebranding of the main television channel.Initiated and negotiated contracts with telecom partners that generated new revenue streams. Led strategic planning, stakeholder-engagement and negotiations relating to VRT's management contract with and funding from the Flemish government.
  • Tractebel Engineering - Gdf Suez Group
    Project Engineer
    Tractebel Engineering - Gdf Suez Group Sep 1999 - Dec 1999
    Brussels Area, Belgium
    Engineering services to Electrabel Network Division (today Elia), Belgium's high-power electricity transmission system operator. Planning of future installations and investments, negotiations with stakeholders.
  • Ghent University
    Postdoctoral Research Fellow
    Ghent University Sep 1998 - Aug 1999
    Gent Area, Belgium
    PhD student in the domain of opto-electronics and electromagnetism (Antenna and mobile communication systems). Combined with courses at the Faculty of Economics.

Lieven Vermaele Skills

New Media Broadcast Iptv Telecommunications Strategy Streaming Media Television Business Strategy Digital Media Digital Asset Management Product Management Digital Video Digital Tv Digital Strategy Management Video Ict Vod Broadcast Television Broadcasting Start Ups Media Production Strategic Partnerships Leadership Entrepreneurship

Lieven Vermaele Education Details

Frequently Asked Questions about Lieven Vermaele

What company does Lieven Vermaele work for?

Lieven Vermaele works for Vrt

What is Lieven Vermaele's role at the current company?

Lieven Vermaele's current role is Director Partnerships, Data and AI (~CCO and ~CDO).

What is Lieven Vermaele's email address?

Lieven Vermaele's email address is li****@****ail.com

What is Lieven Vermaele's direct phone number?

Lieven Vermaele's direct phone number is +32 16 46 *****

What schools did Lieven Vermaele attend?

Lieven Vermaele attended Universiteit Gent, Vlerick Leuven-Gent Management School, Antwerp Management School, Apics Belgium.

What skills is Lieven Vermaele known for?

Lieven Vermaele has skills like New Media, Broadcast, Iptv, Telecommunications, Strategy, Streaming Media, Television, Business Strategy, Digital Media, Digital Asset Management, Product Management, Digital Video.

Who are Lieven Vermaele's colleagues?

Lieven Vermaele's colleagues are Hanlie Wethmar, Walter Heyvaert, Bram Willems, Kyan Nnamadim, Johanneke Kesteloot, Ina Van Maele, Stijn Vercruysse.

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