Established in early 2001 in Australia, The Life Coaching Academy responded to the needs for a representative body for coaches, a training resource and a service for people seeking coaches. The Academy is dedicated to establishing and maintaining the highest levels of professionalism in coaching whilst developing, innovating and responding to changes in the profession. It recognises that coach training is one of the foremost personal development procedures for coaches and their clients. It also recognises that the needs of Australia and New Zealand in these respects, differ from those of the USA where coaching has its roots.This unique position allows The Life Coaching Academy to represent Australian and New Zealand coaching on the international stage, to promote coaching throughout the country and to publicise the services of life coaches who have graduated from its training courses.