Assistant Brand Manager
Xiamen, Fujian, China
1.Assisted in developing new brand & product strategy: Assisted to create a new plant-protein beverage brand and product, including market analysis& user research, develop brand strategy and brand concept, recipe & design & production of beverage.2. assisted in designing and launching new products: upgraded a product(peanut milk), launched it on China market, accumulate sales of RMB 100 millions+. 3. assisted in managing branding marketing projects from planning to… Show more 1.Assisted in developing new brand & product strategy: Assisted to create a new plant-protein beverage brand and product, including market analysis& user research, develop brand strategy and brand concept, recipe & design & production of beverage.2. assisted in designing and launching new products: upgraded a product(peanut milk), launched it on China market, accumulate sales of RMB 100 millions+. 3. assisted in managing branding marketing projects from planning to execution: Hired a spokesperson and completed the brand CV, effectively reaching 400 million people. Established 2019 brand communication plan, held media social events on Tik Tok, Weibo, Bilibili and so on. Completed 2019 Spring Festival advertising campaign in 22 cities and 400 theatres, with coverage of 12 million people, to boost offline promotion. 4. Monitoring sales data and market trends. assisted in completing marker research projects, including consumer insights mining, new product concept FGD research, CPT research, product shelf test, and brand health test, etc. Show less