Bianca Ferreira Email & Phone Number

United Kingdom

London, England, United Kingdom

- Contribute to media and content activation strategies for world-leading luxury brands, ensuring alignment with the brand's vision and objectives.- Utilise data-driven insights to optimise and adapt strategies as needed- Compile comprehensive insight reports, staying ahead of industry trends, emerging technologies, and the competitive landscape to support informed and forward-thinking decision-making.- Develop high-quality, visually compelling presentations

Cape Town, Western Cape, South Africa

- Developed and curated product ranges for both branded and private label collections, ensuring a diverse and high-quality selection.- Expanded the premium offering by introducing new brands, to meet customer demand for top-tier products.- Secured exclusive product launches, enhancing the retailer's competitive edge.- Established and maintained strong relationships with distributors of leading international brands (Garmin, DJI, Fitbit, Huawei, Samsung, Victorinox, Leatherman, and more).- Sourced and onboarded new local and international suppliers to broaden product availability and enhance the customer experience.- Worked closely with cross-functional teams, including Marketing, Visual Merchandising, Shipping, Corporate, and Stores, to ensure seamless operations and product rollouts.- Consistently exceeded quarterly profit targets through strategic product selection and partnerships.

Cape Town Area, South Africa

Managed menswear buying for three private label brands, focusing on:- Athleisure and active apparel (knit & woven tops, bottoms, sweats, jackets)- Jeanswear (graphic knit tees and sweatshirts)- Led one of the fastest-growing menswear brands, consistently achieving high sell-through rates while maintaining strong profit margins.- Oversaw the complete product development process, from concept to final delivery.- Implemented strategic testing and quick-response strategies to capitalise on top-performing styles, driving profitability and inventory optimisation.- Managed seasonal volume consolidations and RFP processes for all menswear departments, ensuring competitive pricing and maximising value.- Built and maintained strong partnerships with suppliers and key internal stakeholders, fostering collaboration and efficiency.- Conducted international trend trips and local store visits to stay ahead of market trends, covering styling, pricing, and country of manufacturing insights.- Performed competitive research and market analysis to inform buying decisions and stay ahead of industry trends.- Trained and mentored a Trainee Buyer, supporting professional development and team growth.- Acted as a liaison between Menswear Buying, Marketing, and Visual Display teams, streamlining processes and ensuring cohesive execution.- Contributed to key company initiatives, including the Request for Price Committee and Centric PLM Upgrade Testing.- Handpicked to join the OFFICE London team, reporting directly to the CEO.- Consistently rated as an ‘Excellent Performer’ during performance reviews, with ‘Superior Performer’ accolades for interpersonal and leadership skills.

Cape Town Area, South Africa

(Areas bought: Men’s athleisure and active apparel, jeanswear graphic tees, non-denim, jeanswear shorts and Levi’s)Duties / responsibilities:- Similar to above Buyer duties but with some guidance from Trainer

Cape Town Area, South Africa

Selected as a trainee for the coveted Truworths Graduate Buyer Program. The program includes comprehensive on-the-job buying experience and a series of in depth practical and theoretical assignments and presentations. In addition to covering all aspects of retail buying, the program also gives insight into processes linked to the buying role, including time spent in each of these departments: retail planning, production, quality assurance, distribution, marketing etc.

Johannesburg Area, South Africa

- Developed and executed marketing and advertising campaigns across print and digital platforms, driving brand visibility and customer engagement.- Identified cost-effective, creative strategies to attract customers and boost revenue, contributing to the store's growth.- Created and distributed newsletters, while maintaining an up-to-date CRM database for targeted marketing efforts.- Assisted with product and in-store merchandising, including the design and execution of visually appealing window displays.- Coordinated and managed special events such as store launches, pop-up shops, and interactive customer workshops to enhance brand presence and customer loyalty.- Managed the company’s website, ensuring it was user-friendly, up-to-date, and aligned with branding and marketing goals.- Oversaw all social media channels, creating engaging content to drive traffic and customer interaction.- Handled public relations efforts to promote the brand and maintain a positive image.

Soho, New York

- Involved with projects from conception to realisation - Communicated with high-profile fashion houses (including Hermes, Valentino and Louis Vuitton), stylists and PR firms (including KCD, PR Consulting, La Force + Stevens and HL Group)- Assisted senior fashion editors with tasks and errands- Worked with stylists on high-profile fashion shoots, including a DKNY partnership- Managed sample traffic, including samples for shoots such as a Selena Gomes cover- Organised the fashion closet

Msc Digital Marketing With Advanced Practice, Marketing, With Distinction

Bachelor Of Consumer Science Clothing Retail Management (Cum Laude), Marketing And Fashion, First-Class Honours

(Marketing major)