Kelly Newell Email & Phone Number

Ajax High School

• Managed the creation and development of the new Bloor-Yorkville BIA website, leading to an increase in time spent on individual pages, and a decrease in the bounce rate of 20% • Coordinated the creation of business requirements and development of an RFP • Guided development of the site by providing content including photography, copy, converted database for business listings, social media links, and Blog posts • Upon site go-live, assumed responsibility for content management, using WordPress to update all pages • Planned and developed various methods of communication for over 1,500 BIA members • Daily maintenance of the databases for BIA Members, Property Managers and Consumers • Regular email blasts dedicated to upcoming events, road closures, maintenance and developments in the area • Visiting members in their locations, presenting BIA Welcome Packages to new members• Writing and posting weekly Blogs, highlighting members and giving them exposure via Social Media • Producing content for Social Media outlets• Implemented the transition from a paper-based newsletter to electronic format• Established the Bloor-Yorkville BIA Year in Review video, shown at the Annual General Meeting. • Assisted in the coordination of the Bloor-Yorkville BIA Annual events: Icefest, Yorkville Exotic Car Show, Beautylicious and Holiday Magic • Obtained permits with the City of Toronto and ensured all members are aware of the event and closures in the area • Interacted with public during events, providing information and conducting contest surveys • Developed system to compile survey results for future marketing use, and proving a significant rise in attendance at each event• Responsible for monthly Board and Promotions and Communications Committee meetings including; • writing and presenting Communications Report, • ensuring the members are up-to-date with budget allotment, • website analytics reports, monthly communication with BIA Members, • Blog ideas

Actual Time Period - Sept./2001 - Oct./2005 - Returned May/2011

Maintained, and updated; with content, graphics and photography.Compiled content for the bi-monthly newsletter, Bloor-Yorkville News, including writing articles, taking photos, and designing the newsletter in Quark Xpress.Coordinated networking events at local establishments. Designed flyers, and distributed through e-mail, WinFax via our Access database, obtained door prizes, and wrote follow-up thank-you letters. Also worked on the administration for Santé: The Bloor-Yorkville Wine Festival. Planned the Annual General Meeting at the Royal Ontario Museum, including meeting with caterers, ROM staff, drafting and distributing meeting notices via Canada Postal Walk, distributing meeting packages and taking minutes.Responsible for three monthly Board and Committee meetings, including calling for quorum, taking minutes, assembling and distributing packages and setting up in the boardroom. Maintained and updated the Access Database membership, e-mail and fax lists. Compiled and delivered Welcome Packages to new members, in person. General administration and reception duties including; answering the main line and forwarding calls, replying to general e-mail enquiries, ordering office supplies, maintaining and reconciling the petty cash, filing, solving general networking and other computer and office equipment problems, making sure that staff kept time sheets up-to-date, took and compiled dictated letters.

Life Shots is a photography business which offers portrait and event photography services of all kinds.

Investigation including: gathering information about new clients including, credit history using Equifax, banking information, job history, acquiring and reporting accountant financial statement, data entry of new client information, dealer and customer service.Compiled a monthly comparative report for dealers specifying current month sales and year to date sales to prior months and previous year sales.Assisted the Collections department during busy periods, putting paperwork together to be sent to third party collections to reconcile written off accounts. This procedure included verifying accounts, comparing figures owed to figures paid and compiling into a report to send to third party collectors.

Reporting and writing general news stories, political stories, general health features and a monthly personal column. Assisted other reporters with their assignments by taking photos.

Acting as a liaison between the advertising and editorial department, I was responsible for all written work and photography for local company advertorials.