Līga G.
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Līga G. Email & Phone Number

Brand Manager for LEGO Poland, Baltics and Ukraine and Strategic Marketing Partner for Baltics at the LEGO Group
Location: Riga, Latvia, Latvia 8 work roles 2 schools
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Role
Brand Manager for LEGO Poland, Baltics and Ukraine and Strategic Marketing Partner for Baltics
Location
Riga, Latvia, Latvia
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Who is Līga G.? Overview

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Līga G. is listed as Brand Manager for LEGO Poland, Baltics and Ukraine and Strategic Marketing Partner for Baltics at the LEGO Group, a company with 19846 employees, based in Riga, Latvia, Latvia. AeroLeads shows a matched LinkedIn profile for Līga G..

Līga G. previously worked as Brand Manager for LEGO Poland, Baltics and Ukraine & Strategic Marketing partner for Baltics at The Lego Group and Trade Marketing Manager for LEGO Poland, Ukraine, Baltics at The Lego Group. Līga G. holds Master'S Degree, Economics from Latvijas Universitate.

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Email format at the LEGO Group

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the LEGO Group

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About Līga G.

With 15+ years of experience in marketing, sales, and data analysis, I am currently a Trade Marketing Manager at The LEGO Group, leading the activation process and calendar for LEGO PUB (Poland/Ukraine/Baltics), as well as the trade marketing agenda for Baltics. I’m experienced project manager with Sales know-how, an expert in shopper trade promo planning and market analysis, with skills in brand management, media planning, assortment management.I have successfully managed multiple projects, such as the X-mas activation process for LEGO PUB, the DPC plans preparation and execution for PUB & Baltics, and the co-creation of LEGO Baltic strategy and business plans. I have also collaborated with various internal and external stakeholders, such as customers, agencies, and cross-functional teams, to ensure alignment and effective communication. I have a strong shopper and consumer-centric approach and a passion for delivering innovative and engaging campaigns.

Current workplace

Līga G.'s current company

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the LEGO Group
The Lego Group
Brand Manager for LEGO Poland, Baltics and Ukraine and Strategic Marketing Partner for Baltics
Riga, LV
Employees
19846
AeroLeads page
8 roles

Līga G. work experience

A career timeline built from the work history available for this profile.

Brand Manager For Lego Poland, Baltics And Ukraine And Strategic Marketing Partner For Baltics

Riga, LV

Brand Manager For Lego Poland, Baltics And Ukraine & Strategic Marketing Partner For Baltics

Current
Jun 2024 - Present

Trade Marketing Manager For Lego Poland, Ukraine, Baltics

Riga, Latvia

  • Leading Activation Process & Calendar for LEGO Poland-Ukraine-Baltics Leading X-mas Activation Process for LEGO Poland-Ukraine-BalticsHead of Trade Marketing agenda for Baltics. Responsible for:
  • all DPC plans preparation and execution for Baltics;
  • Channel and Customer differentiations, In-store upgrades;
  • Driving Shopper Path-to-Purchase by understanding different shopper mindsets
  • Lead & collaborate with local agencies: creative, print house, events, PRLead of Trade Marketing SpecialistRepresent LEGO Marketing in BalticsCo-create LEGO Baltic Strategy & Business plans Lead of Baltic Marketing.
Feb 2019 - May 2024

Baltic Marketing Manager

Baltics

Head of Marketing agenda in Baltics;Developing yearly media plans;Aligning ATL & BTL activities towards consumer and shoppers;Leading & collaboration with local agencies: media, PR, creative, print house, events;Lead of Trade Marketing Specialist and Marketing assistant;Co-creation of LEGO Baltic Strategy & Business plans;Lead of Baltic Marketing Budget.

Jul 2017 - Feb 2019

Account Manager Baltics

Baltics

  • Leading various Grocery and Toys Specialist customers across Baltic countries.Main responsibilities:
  • Develop Joint Business plans with Customers;
  • Execute annual negotiations on terms & conditions, marketing activities;
  • Regular business meetings with Customers to analyze Business performance;
  • Assortment management, trade promo planning & execution;
  • Follow up on retail dynamics, conduct proper analysis (CS, Stock, P&L, in-stock), implement activities accordingly Whole Baltic responsibility for Forecast management (flow, launch, promo) Lead of Sales assistants (up.
Jun 2016 - Mar 2018

Assisant Account Manager Baltics

Baltics

  • Main responsibilities:
  • Support Account Managers & Country Director with relevant market data analysis and conduct conclusions;
  • Leading monthly Sales Review meetings from agenda perspective and with relevant presentations;
  • Listings management;
  • Forecast management;
  • Customer Sales and Stock data management
Nov 2012 - May 2016

Purchasing Analyst For Baltics

Baltics

  • Main responsibilities:
  • Goods supply and stock management
  • Responsibility of Forecast process, close collaboration with Sales teams
  • Sales data analysis
  • Responsibility for keeping optimal stock level in all central warehouses
  • Organize goods deliveries from factories
Jan 2009 - Nov 2012

Sales Analyst For Latvia

Baltics

Sales data analysis & presentationSales & marketing activities planningCoordinating & monitoring daily performance of Sales Representatives

Jan 2007 - Jan 2009
2 education records

Līga G. education

FAQ

Frequently asked questions about Līga G.

Quick answers generated from the profile data available on this page.

What company does Līga G. work for?

Līga G. works for the LEGO Group.

What is Līga G.'s role at the LEGO Group?

Līga G. is listed as Brand Manager for LEGO Poland, Baltics and Ukraine and Strategic Marketing Partner for Baltics at the LEGO Group.

Where is Līga G. based?

Līga G. is based in Riga, Latvia, Latvia while working with the LEGO Group.

What companies has Līga G. worked for?

Līga G. has worked for The Lego Group, Lego Group, and Pepsico.

How can I contact Līga G.?

You can use AeroLeads to view verified contact signals for Līga G. at the LEGO Group, including work email, phone, and LinkedIn data when available.

What schools did Līga G. attend?

Līga G. holds Master'S Degree, Economics from Latvijas Universitate.

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