Collaborating with our global distribution partners in Export & License, to drive the development & growth of our global brands (Carlsberg, Tuborg, Somersby, 1664, Grimbergen & Brooklyn) across key sales channels (On Trade, Off Trade E-Commerce) - always striving for execution excellence at the point of connection with shopper & consumers.

Driving the On Trade sales and marketing strategic agenda with Carlsbergs key export & license partners across the global markets, supporting the development and execution of best in class On Trade initiatives.

Working with companies across Europe to help them connect with their future leaders and top young talents via smart, measurable user data and modern digital employer branding strategies.

Group Account Director specialising creative campaign development of through-the-line and shopper marketing strategy and promotional campaigns with a focus and primary experience in the beverage/liquor category. Key Responsibilities-> Responsible for complete sales cycle of new business within existing client groups and driving new client opportunities including; initial research and connection with prospects, qualification of needs against agency services/products, RFT applications, negotiating and closing retainer/project contracts and on-boarding with internal primary account management teams for execution.-> Business leader on the ground for Dubai branch of PMG-> Responsible for all day-to-day management activities-> Responsible for management of branch Agency PNL and commercial success-> Responsible for managing work flow between a team of Account Directors-> Strategic advice during campaign planning and overseeing all creative briefing-> Primary liaison to middle and senior level client management on behalf of the agency-> Campaign project leader on all high-value campaign projects exceeding AED 500,000 alongside management of smaller, tactical design and execution briefs.-> Responsible for client growth, relationship and crisis management.-> Management of design studio output and direct creative lead on small to medium size BTL campaign-> Formal, KPI-based review of Account Directors growth and progress-> Developing and guiding best practice within the agency in specific relation to systems and processKey Clients-> African + Eastern (Corona, Carlsberg, Fosters, Stoli, Peroni Nastro Azzurro, Jagermeister, Stella Artois, Smirnoff, Johnnie Walker, Guinness, Beluga, Jim Beam)-> Barasti Beach-> Galderma (Daylong)

Account Director specialising in below the line / shopper marketing strategy and promotional campaigns with a focus and primary experience in the beverage/liquor category. Key Responsibilities -> Responsible for the complete business set up and all day-to-day management activities -> Primary liaison to middle and senior level client management on behalf of the agency -> Project management of both large-scale national and smaller tactical BTL beer and spirit campaigns -> Responsible for client growth, relationship and crisis management. -> Management of design studio output and direct creative lead on small to medium size BTL campaignKey Clients -> African + Eastern (Corona, Carlsberg, Fosters, Stoli, Peroni Nastro Azzurro, Jagermeister, Stella Artois) -> Diageo (Smirnoff, Johnnie Walker, Guinness) -> Galderma (Daylong)

Senior Account Manager specialising in below the line marketing strategy and promotional campaigns for a number of Lion's strongest performing beer brands. Current BTL brand projects include national campaigns for Hahn Super Dry, Budweiser, James Squire, Little Creatures and Fine Wine On Tap. This role primarily involves; leading a team of AM's, managing the client relationship & developing marketing strategy to produce promotional campaigns from conception through to delivery.

Account Manager specialising in below the line marketing strategy and promotional campaigns for a number of Lion's strongest performing beer brands including; Corona Extra & Hahn SuperDry along with the customer account Coles. This role primarily involves managing the client relationship & developing marketing strategy to produce promotional campaigns from conception through to delivery.

In this role I had the following overarching responsibilities and experience:Marketing:• Development of an actionable, cross-functional marketing strategy to make more efficient use of budgetary resources. (Implementation of Radio, Print and Digital campaigns)• Management of external agency partnerships in: search engine optimisation / paid search , content production / social media campaigns.• Creative development of marketing material, from conception to delivery within budgetary requirements.Website Operations • Content development & Content Management System (CMS) optimisation• User experience testing and development.• Performance Reports