Jon Lightfoot Email & Phone Number

Irvine, CA, US

Irvine, CA, US

From search engine optimization and conversion rate optimization to domain trust and authority, Strategic SEO Solutions optimizes and fortifies organic search visibility and impression share to propel brand awareness and transactional lead generation. Our clients outrank and outperform the competition strategically and consistently.

Los Angeles, CA, US

• Manage National digital media campaigns spanning social media, paid search and paid social as well as digital radio and TV.
• Developed and implemented SEO and CRO tactics that made an immediate impact garnering significant market share and brand lift via organic search while driving local search for over 1,000 franchise centers globally.
• Forged influencer marketing initiatives to cultivate rapid market penetration.
• Created training material and trained National and Global franchisees on all digital marketing tactics.

Foothill Ranch, California, US

• High-Level Responsibilities: o Brand Strategyo Social Media and Public Relation Campaignso Revenue Generation / Demand Generationo Creative, Design, and QAo Digital: SEO, E-Commerce, CRO and Programming
• Lead strategic design, development, monitoring and analytics of website and other digital channels to ensure optimal content strategy is in place, and the ideal user experience is achieved. Report cross channel results.
• Responsible for Profit & Loss (P&L) statement for owned brands, ensuring the brands are properly launched, gains required brand share, and ultimately succeeds at retail with greater velocity, broader distribution and.
• Oversee external creative agency teams to develop and execute mass advertising and promotional campaigns, with strategic oversight and execution of digital, direct marketing, social media and emerging media; monitor.
• Improve brand consistency and presence, leading targeted direct marketing programs, website content, product campaigns, newsletters, blogs, social media, etc.

Diamond Bar, CA, US

• Work closely with the Directors of Marketing and business heads to build and implement digital programs to strengthen the firm’s brand position and achieve growth targets
• Plan and execute innovative integrated digital marketing campaigns, and manage marketing programs from strategic planning through to ROI reporting
• Conceive, execute, and assess integrated multichannel digital marketing programs to generate sales, raise brand awareness, and strengthen customer loyalty. Channels included online, search, social media engagement and.
• Collaborate with team to increase reach of content through social channels. Suggest programs to generate traffic, cultivate influencer marketing partnerships and campaigns, communicate with existing and prospective.
• Create tracking and measurement reports. Stay current on industry regulations and guidelines for social media usage
• Coordinate with marketing team to ensure email channels are integrated for tracking and measurement. Assist in landing page creation and A/B and multivariate testing to improve performance

• Managed client portfolio, ranging from start up organizations to Fortune 500 companies' online presence, inclusive of Gillette, TomTom, Archives.com (acquired by Ancestry.com) and Bacardi
• Spearheaded and implemented world class digital marketing and branding campaigns inclusive of content marketing, social media engagement, organic SEO initiatives, SEM/PPC campaigns, display and programmatic ad buying.
• Consulted and spearheaded digital marketing best practices, strategy, architecture, and roll out for dozens of companies, both in the B2B and B2C markets, inclusive of BalletShoes.com (acquired by Capizo), and Uptake.
• Managed a team of ten content writers, four digital marketing specialists, five digital marketing sales representatives, and several web and graphic designers
• Was responsible for revenue generation, client relationship acquisition and retention, and the development of products and services to best facilitate the needs and goals of the clients

Livonia, MI, US

• Founded and developed internationally-known supplier serving the bath & body, flavor and fragrance industries in all 50 states and over 30 countries worldwide
• Lead the company, known as an industry leader in pricing and product development, from inception through its eventual acquisition in 2006
• Achieved double-digit growth annually, averaging 75% - 80% year-to-year revenue growth
• Developed eCommerce road map and oversaw implementation to ensure best in class experience, security, and usability
• Developed order processing initiatives to ensure operational efficiency while simultaneously focusing on order accuracy, inventory management and OSHA, safety standards compliance
• Developed an integrative brand strategy that was consistently marketed through innovative techniques and various vehicles, including direct mail pieces, website, newsletter, industry advertising, and trade show.