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Over twenty years of marketing experience, spending ten years brand-side and ten years agency-side. My professional journey has prominently featured over 17 years dedicated to an unwavering focus and passion for Search Engine Optimization (SEO). Throughout my career, I have collaborated with a diverse array of companies, ranging from Fortune 500 enterprises to innovative startups. My proficiency extends to on-site technical SEO, managing offsite SEO initiatives, implementing Conversion Rate Optimization (CRO), crafting effective content strategies, and providing comprehensive and transparent analytics.
Strategic Seo Solutions
View- Website:
- strategicseosolutions.com
- Employees:
- 4
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Founder And CeoStrategic Seo SolutionsIrvine, Ca, Us
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Founder / CeoStrategic Seo Solutions Jan 2021 - PresentIrvine, Ca, UsFrom search engine optimization and conversion rate optimization to domain trust and authority, Strategic SEO Solutions optimizes and fortifies organic search visibility and impression share to propel brand awareness and transactional lead generation. Our clients outrank and outperform the competition strategically and consistently.
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Sr. Director / Head Of DigitalMathnasium - The Math Learning Center Jun 2018 - May 2020Los Angeles, Ca, Us• Manage National digital media campaigns spanning social media, paid search and paid social as well as digital radio and TV.• Developed and implemented SEO and CRO tactics that made an immediate impact garnering significant market share and brand lift via organic search while driving local search for over 1,000 franchise centers globally.• Forged influencer marketing initiatives to cultivate rapid market penetration.• Created training material and trained National and Global franchisees on all digital marketing tactics. -
Vice President Of Brand And Strategic MarketingTrue Family Enterprises Apr 2017 - Jun 2018Foothill Ranch, California, UsHigh-Level Responsibilities: o Brand Strategyo Social Media and Public Relation Campaignso Revenue Generation / Demand Generationo Creative, Design, and QAo Digital: SEO, E-Commerce, CRO and Programming▪ Lead strategic design, development, monitoring and analytics of website and other digital channels to ensure optimal content strategy is in place, and the ideal user experience is achieved. Report cross channel results organizationally.▪ Responsible for Profit & Loss (P&L) statement for owned brands, ensuring the brands are properly launched, gains required brand share, and ultimately succeeds at retail with greater velocity, broader distribution and expanded portfolio of offerings.▪ Oversee external creative agency teams to develop and execute mass advertising and promotional campaigns, with strategic oversight and execution of digital, direct marketing, social media and emerging media; monitor, measure and report effectiveness of the programs.▪ Improve brand consistency and presence, leading targeted direct marketing programs, website content, product campaigns, newsletters, blogs, social media, etc. -
PresidentIntact Info May 2015 - Feb 2017Diamond Bar, Ca, Us• Work closely with the Directors of Marketing and business heads to build and implement digital programs to strengthen the firm’s brand position and achieve growth targets • Plan and execute innovative integrated digital marketing campaigns, and manage marketing programs from strategic planning through to ROI reporting • Conceive, execute, and assess integrated multichannel digital marketing programs to generate sales, raise brand awareness, and strengthen customer loyalty. Channels included online, search, social media engagement and audience expansion, affiliates, direct mail, and email marketing • Collaborate with team to increase reach of content through social channels. Suggest programs to generate traffic, cultivate influencer marketing partnerships and campaigns, communicate with existing and prospective customers, and increase brand awareness through use of social platforms • Create tracking and measurement reports. Stay current on industry regulations and guidelines for social media usage • Coordinate with marketing team to ensure email channels are integrated for tracking and measurement. Assist in landing page creation and A/B and multivariate testing to improve performance • Collaborate on the creative development and content for digital advertising campaigns • Research and understand retail media to identify appropriate web properties for each campaign. Developed reporting analytics on key metrics to measure the lift and trends as they relate to client specific KPIs. • Coach and develop team based on performance, individual role responsibilities, and career aspirations -
Vp Of Digital MarketingCommunicate Better, Inc. Jan 2007 - Mar 2015• Managed client portfolio, ranging from start up organizations to Fortune 500 companies' online presence, inclusive of Gillette, TomTom, Archives.com (acquired by Ancestry.com) and Bacardi• Spearheaded and implemented world class digital marketing and branding campaigns inclusive of content marketing, social media engagement, organic SEO initiatives, SEM/PPC campaigns, display and programmatic ad buying, as well as press release development and syndication • Consulted and spearheaded digital marketing best practices, strategy, architecture, and roll out for dozens of companies, both in the B2B and B2C markets, inclusive of BalletShoes.com (acquired by Capizo), and Uptake Travel Search Engine (acquired by Groupon)• Managed a team of ten content writers, four digital marketing specialists, five digital marketing sales representatives, and several web and graphic designers • Was responsible for revenue generation, client relationship acquisition and retention, and the development of products and services to best facilitate the needs and goals of the clients
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FounderWellington Fragrance Company Apr 1996 - Jun 2006Livonia, Mi, Us• Founded and developed internationally-known supplier serving the bath & body, flavor and fragrance industries in all 50 states and over 30 countries worldwide • Lead the company, known as an industry leader in pricing and product development, from inception through its eventual acquisition in 2006 • Achieved double-digit growth annually, averaging 75% - 80% year-to-year revenue growth• Developed eCommerce road map and oversaw implementation to ensure best in class experience, security, and usability• Developed order processing initiatives to ensure operational efficiency while simultaneously focusing on order accuracy, inventory management and OSHA, safety standards compliance• Developed an integrative brand strategy that was consistently marketed through innovative techniques and various vehicles, including direct mail pieces, website, newsletter, industry advertising, and trade show attendance • Managed product development and created approximately 50+ new products yearly• Managed a staff of 50 employees internally, inclusive of the Vice President, CFO, and Plant Manager, as well as ten regional sales representatives
Jon Lightfoot Skills
Jon Lightfoot Education Details
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Schoolcraft CollegeGeneral
Frequently Asked Questions about Jon Lightfoot
What company does Jon Lightfoot work for?
Jon Lightfoot works for Strategic Seo Solutions
What is Jon Lightfoot's role at the current company?
Jon Lightfoot's current role is Founder and CEO.
What is Jon Lightfoot's email address?
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What is Jon Lightfoot's direct phone number?
Jon Lightfoot's direct phone number is +190920*****
What schools did Jon Lightfoot attend?
Jon Lightfoot attended Schoolcraft College.
What are some of Jon Lightfoot's interests?
Jon Lightfoot has interest in Science And Technology, Children, Environment.
What skills is Jon Lightfoot known for?
Jon Lightfoot has skills like Digital Marketing, Marketing, Social Media Marketing, Advertising, Seo, Marketing Strategy, Digital Strategy, Start Ups, Social Media, Content Marketing, Online Marketing, Online Advertising.
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