Full-funnel, multi-channel approach Creative strategy + editing Small, dedicated team of experts - no juniors1st party tracking

•Manage 1 million+ ad spend per month efficiently•Strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis. •Work closely with creative team to produce scalable content that converts•Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests•Develop marketing strategies and create a clear roadmap to support and achieve the client’s business objectives•Generate weekly reports for clients and be able to speak to the WHY behind each marketing decision and campaign results•Devise and evaluate methods for collecting data, such as surveys, questionnaires, and options polls•Gather data on consumer, competitor, and market conditions•Manage key conversion points and KPIs in the marketing funnel•Manage and optimize navigation, PDP pages, landing pages, website calls-to-action(CTAs), and lead-generating forms•Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan•Increase conversion rates, attachment rates, revenue per visitor, engagement, time on site and more•Decrease CPCs, cost per acquisition, contacts per order, buy cycle and more•Expert in photoshop (Video & Static)

•Manage, design, and report on user acquisition campaigns for multiple brands within the lifestyle space•Focus on relevant paid channels such as Facebook, Instagram, Google AdWords, Pinterest and Twitter•Oversee all social media platforms for our brands, increasing engagement and developing brand style—increased Instagram following from 300 to 35K in 4 months for a single brand•Work with a network of fitness and lifestyle influencers to grow Instagram following and increase awareness•Supervise 2 digital media coordinators; establish weekly and monthly objectives, organize weekly training meetings and develop the editorial calendars•Utilized my skills in custom CSS and WordPress to take on the initiative of building a WordPress website for a client in 4 weeks, for a special project•Support brands through the customer life cycle by giving site optimization recommendations based off data from Google Analytics

•Manage multiple merchandising projects from seed stage of asset distribution up to final approval from Production Development team•Develop global shops for key brands such as Scream Queens and Empire, offering continued support to build brand relationships•Regulate product development for on demand, virtual, and auction-based licensing programs•Focus on SEO/SEM, affiliate marketing, social re-targeting campaigns, email, online custom content and blog integration

•Supervise all Google AdWords campaigns and successfully increased CTR from .05% to 2% in two months, decreasing budget by half through strategic A/B testing and analytical research•Work directly with the marketing team to double call leads in less than two months•Establish social media brand pages for several small businesses throughout Los Angeles, providing them with smart research on best practices and audience development•Test several landing pages for each Google Campaign, working congruently with the team to measure successes•Build organic social media content including copy and imagery, utilizing skills in Photoshop

•Maintained the editorial calendar for all organic and paid social posts•Produced up to 25 new pieces of original social media imagery per week, utilizing Photoshop•Oversaw the online community through comment/response within 24 hours of published posts, and continuous customer service support•Created daily and weekly analytics reporting to help the entire team find insight on P&L

•Managed eBay and Amazon seller central accounts•Coordinated inventory uploads between Amazon and Netsuite•Maintained website Q/A by updating product categories, brand pages and product pages daily