Ligia Maia Vannucci Email and Phone Number

Corporate Affairs, Advertising and Education executive with relevant experience in Corporate Communication & Marketing in large B2B and B2C companies, carrying out the communication plan, internal campaigns, and management of online and offline content and channels, public relations, institutional marketing, customer relationship marketing, events, branding, digital marketing, and sponsorships.Solid background in developing a communication plan with a focus on strengthening the company's image and reputation.Expertise in setting up relationship marketing plans, campaign development, brand activation, and project plans in major international and national events and trade shows Proven skills in the process of negotiating and defining sponsorship and event strategiesBroad experience in managing the sales team and promoting products for luxury market brandsGlobal role in considering the definition of the strategic planning and guidelines for the Communications area, implementing a culture of compliance, diversity, employer brand, and digital transformationTechnical expertise in digital marketing with experience in managing social media, the architecture of the brands, and vocation of internal and external, online and offline channels for communication with all stakeholdersInternational role in setting up the area of Corporate Communication in EuropeProven skills in project management, research management, and indicator management (KPIs) Relevant crisis management experience, defining the internal communication and external positioning strategy.Development and perpetuation of relations with the press based on dialog and trust.CORPORATE AND BUSINESS MARKETING: Responsible for planning and developing marketing strategies, contributing to the strengthening of the Image and Reputation of the company.CORPORATE COMMUNICATION: Management of internal communication integrated with external communication. Development of global communication standards.Responsible for the structuring of brands for internal and external channels of communication.