Ligia Carvalho Email & Phone Number

State Of São Paulo, Brazil

São Paulo E Região, Brasil

Activities performed as Corporate and Crisis management director: Coordination of a team comprised of four account managers, 13 account executives and two interns with attention to administrative and financial aspects, as well as profitability and team performance for the respective customers. Personal assistance in crisis management and strategic supervision of communications plans executed for clients, as well as participation in alignment with clients throughout the process and review of… Show more Activities performed as Corporate and Crisis management director: Coordination of a team comprised of four account managers, 13 account executives and two interns with attention to administrative and financial aspects, as well as profitability and team performance for the respective customers. Personal assistance in crisis management and strategic supervision of communications plans executed for clients, as well as participation in alignment with clients throughout the process and review of performance and results. Contact with network agencies in other countries to coordinate service to regional clients and preparation of regional proposals. Conducting training sessions and presentations, in addition to preparing proposals and presentations. Show less

São Paulo Area, Brazil

Clients: JBS Corporate, Sonae Sierra Brasil, Eastman Chemical Group, Samsung for Rio 2016 Olympic Games, The Boeing Company, FedEx, Perkins + Will, EF Education First, Liberty Seguros for World Cup 2014, YouGov, Grupo Saint Gobain, Saint Gobain Canalização, Weber, KärcherActivities: Managing a team of ten professionals in order to coordinate the development of PR and media relations strategic planning communication strategies and implementation of the activities foreseen in the plans… Show more Clients: JBS Corporate, Sonae Sierra Brasil, Eastman Chemical Group, Samsung for Rio 2016 Olympic Games, The Boeing Company, FedEx, Perkins + Will, EF Education First, Liberty Seguros for World Cup 2014, YouGov, Grupo Saint Gobain, Saint Gobain Canalização, Weber, KärcherActivities: Managing a team of ten professionals in order to coordinate the development of PR and media relations strategic planning communication strategies and implementation of the activities foreseen in the plans, and the relationship with clients and media of interest to each client’s business. Overseeing the elaboration of activities and results reports and management of team members in order to help with their development. Management of JBS’ corporate reputation and crisis involving the brand in the national media and international broadcasts reporting from Brazil. Direct contact with Boeing’s international communications department in the USA and coordinating events for the company held with the Brazilian Navy and other partners within commercial aviation. Crisis management with internal and external audiences for various clients and development of pitch proposals. Development of Media training sessions for clients along with the Media Training team. Show less

São Paulo Area, Brazil

Clients: The Boeing Company, Liberty Seguros for the World Cup 2014Activities: Direct assistance to clients in order to fulfil the communications objectives established in the comprehensive PR plan developed in conjunction with the account team; overseeing the elaboration of activities and results reports; crisis management; participation in media training sessions for clients throughout all practices of the agency. Pitch proposals and beginning to coordinate a team. Contact with both… Show more Clients: The Boeing Company, Liberty Seguros for the World Cup 2014Activities: Direct assistance to clients in order to fulfil the communications objectives established in the comprehensive PR plan developed in conjunction with the account team; overseeing the elaboration of activities and results reports; crisis management; participation in media training sessions for clients throughout all practices of the agency. Pitch proposals and beginning to coordinate a team. Contact with both national and international clients, their customers and media members. Internal and external communication with other stakeholders of interest to clients besides journalists, such as company’s clients and partners; strategic meetings with clients; accompaniment of international executives (Presidents, VPs and CEOs); overseeing spokespersons’ interviews; development and distribution of press releases and follow up with the media; coordination of events held by clients for the media. Leader representative of Brazil in the information Hub of the international group Global Digital and Media Network along with media experts from offices around the world with the objective of exchanging information about local media, strategies and cases. Show less

Account executive positions – from junior to senior – for: Burger King, International Meal Company (IMC), Kodak, Cielo, Warner Bros. Consumer Products, Hopenhagen, Zynga, Suzano Papel e Celulose, Lenovo, Iridium, Papaiz e Ypioca.Activities: Development of PR and media relations strategic planning; communication strategies and timetables. Collaboration as journalist in simulations for media training sessions. Elaboration of activities and results reports and management of other team… Show more Account executive positions – from junior to senior – for: Burger King, International Meal Company (IMC), Kodak, Cielo, Warner Bros. Consumer Products, Hopenhagen, Zynga, Suzano Papel e Celulose, Lenovo, Iridium, Papaiz e Ypioca.Activities: Development of PR and media relations strategic planning; communication strategies and timetables. Collaboration as journalist in simulations for media training sessions. Elaboration of activities and results reports and management of other team members. Contact with both national and international clients, media and customers; internal and external communication with other audiences besides the media, such as company’s clients and partners; strategic meetings with clients; accompaniment of international executives (Presidents, VPs and CEOs); accompaniment of spokespersons’ interviews; development and distribution of press releases and follow up with the media. Crises management with internal and external audiences. Collaboration in proposal development for pitching processes.Member of the international group Global Media Network along with media experts from offices around the world with the objective of exchanging information about local media, strategies and cases. Direct collaboration with New York, South Africa and London offices.Participation in the Global meeting for the Global Media Network in New York in 2010 to present the Brazilian media landscape to participants from the network and clients. Show less

Account Executive for Azaït Restaurants and WrapsActivities: Development of PR and media relations strategic planning, business and communication strategies and reports; contact with clients and the media; accompaniment of interviews; development and distribution of press releases and follow up with the media.

• Public and Media Relations Account Executive for Yamaha Marine Brazil, Brazil Fishing Trade Show and Serono PharmaceuticalActivities: Development of strategic PR planning, business and communication strategies and reports; contact with clients and the media; accompaniment of interviews; development and distribution of press releases and follow up with the media.• Producer and Assistant Director of institutional videos for Galderma (pharmaceutical company), Ernst & Young, All… Show more • Public and Media Relations Account Executive for Yamaha Marine Brazil, Brazil Fishing Trade Show and Serono PharmaceuticalActivities: Development of strategic PR planning, business and communication strategies and reports; contact with clients and the media; accompaniment of interviews; development and distribution of press releases and follow up with the media.• Producer and Assistant Director of institutional videos for Galderma (pharmaceutical company), Ernst & Young, All Fishing (owner of Brazil Fishing Trade Show)Activities: organization of recording sessions with the chosen locations and the interview script and assisting the director during the shootings.• Pitch, production and script for architecture, decoration and design TV show on Mix TV channel (December/2005 to April/2006).Activities: Pitching, production and writing the screenplay of a TV show about architecture, decoration and design with interviews of known architects and decorators. Show less

São Paulo Area, Brazil

InternshipActivities: Media relations; development of texts for the department’s website; production of stories for the Justice’s official TV channel – TV Justiça on a show called Via Legal (legal means); production of institutional videos and collaboration on structuring an internal TV channel.

Master Of Science (Msc), Marketing Communications, Graduation With Merit

Activities and Societies: Student Representative Dissertation title: The Effects of Brand Identity in the Business Decision Making Process.

Bachelor'S Degree, Journalism