- Creating, managing, and optimizing PPC campaigns.- Enhance tracking, reporting, and portability of SEM efforts for data-driven decision-making.- Meticulously select and refine keyword lists for targeted traffic and improved conversions.- Optimize Google, Facebook, Bing, and LinkedIn campaigns to consistently generate new leads for clients.- Utilize Data Studio and Google Analytics for insightful monthly and quarterly reports.- Conduct thorough client account audits and implement restructuring when necessary for optimized performance.- Extensive SEO activities, including competitor research, strategy development, technical optimization, and keyword research

● Managed high-volume e-commerce campaigns with a monthly budgetexceeding $20k, optimizing keyword performance to achieve strong ROI in theticket industry. Continuously refined strategies to maximize budget utilizationand leveraged platforms such as Google SA 360 and Optmyzr for enhancedcampaign management and optimization.● Revamped Google Ads and Bing Ads accounts, resulting in a 20% increase inconversion rates for key campaigns, including NBA and NFL promotions.● Generated comprehensive reports based on digital marketing analytics andKPIs, leveraging web traffic data to inform strategic decision-making andenhance ROI across marketing initiatives.● Demonstrated exemplary leadership in overseeing the management of thecompany's Portuguese website, utilizing cutting-edge SEO strategies and toolssuch as Moz, SEMRush, Google Console, and Keyword Planner to curate highlyrelevant and engaging content that consistently drove targeted traffic to thesite.● Devised and executed highly effective recruitment strategies, leading to anastounding 300% increase in the affiliate base.

• Created and produced relevant and engaging content to be published on the company’s main website.• Developed and deployed internal and external marketing campaigns using effective branding strategies to drive customer engagement and lead generation.• Led marketing team and won Diamond Prize for exceeding campaign goal for number of students enrolled in graduation courses by 20%.• Wrote and edited scripts and speeches for internal and external audiences at various company events, including meetings, graduations, conferences, workshops, and ceremonies.

• Created content to be integrated into marketing assets such as websites, press releases, and advertising.• Prepared and delivered speeches to further public relation objectives.• Planned and developed marketing campaigns in collaboration with central Communications Department.