Ligia Yap

Ligia Yap Email and Phone Number

Socia @ Bien Cuida'o
Panama
Ligia Yap's Location
Panama, Panama
Ligia Yap's Contact Details
About Ligia Yap

I am a marketing, communication, and advertising professional with over 20 years of experience, focused on marketing strategy for Panama and Central America. My career has revolved around diverse projects, ranging from branding to opening new markets, growth strategies, and the management of both online and offline media.Throughout my career, I have worked in various industries, including food, retail, fitness, banking, insurance, and other sectors. My main focus has been on developing effective strategies that drive brand growth and maximize the impact of marketing campaigns.I am passionate about assisting entrepreneurs who, like me 10 years ago, had no idea how to start a business. This is why I provide training to this group and am about to launch a platform that offers resources to empower them to achieve better results in managing their ventures.

Ligia Yap's Current Company Details
Bien Cuida'o

Bien Cuida'O

View
Socia
Panama
Website:
biencuidao.com
Employees:
5
Ligia Yap Work Experience Details
  • Bien Cuida'O
    Socia
    Bien Cuida'O
    Panama
  • Planet Fitness
    Marketing Manager - Panama
    Planet Fitness May 2017 - Present
    Panamá, Panama
  • Bien Cuida'O
    Managing Partner
    Bien Cuida'O Nov 2012 - Present
    Panama
    Bien Cuida'o boutique agency specialized in design and digital marketing• Responsible for managing and supervising the administrative activities of the company.• Development and implementation of marketing strategies for our clients, focused on achieving their business objectives.• Coordination of advertising campaigns and digital media buying strategies.• Analysis of data and metrics to evaluate the performance of marketing strategies.• Close collaboration with the sales team to ensure effective alignment between marketing strategies and revenue generation goals.• Maintaining strong relationships with clients, providing advice and strategic recommendations to enhance their market presence.3 Accomplishments of this year• Market Plan for EXMA Panama with over 1,200 attendees per event in its 6 editions. • Digital campaigns to reduce customer acquisition costs to $0.59 per customer. • Creation of an e-commerce platform to achieve +50% of sales through digital channels.
  • Independent
    Marketing & Communications Professional
    Independent Jan 2012 - Dec 2012
    Marketing PlansCommunications StrategySocial MediaWeb PagesCorporate EventsBranding
  • Capmar S.L.
    Communications Consultant
    Capmar S.L. Nov 2010 - Jul 2011
    Creation of Communication Plan • Diagnosis of the Communication • Analysis of the Internal Communication• Market Research• Competitors Analysis• Development of tools to improve Communication (Online & Offline)
  • Banco Delta S.A. (Bmf)
    Communications & Advertisement
    Banco Delta S.A. (Bmf) Nov 2008 - Aug 2010
    •Responsible for the Marketing Budget•Responsible for promotions and launching new products•Responsible of the branding•Editing of the Internal Newsletter •Responsible for the Media & Communications Plan•Events & Fairs organizer•Coordinator of the radio interviews
  • Global Branding Group
    Brand Manager
    Global Branding Group Feb 2007 - Feb 2008
    •Coordinate and supervise all the marketing division.(design studio, production, webmasters, photographers)•Develop market research, marketing plan, sales projections and Marketing Budget•Event Management & Public Relations•Customer Service•Web development (revise content, navigation, functionality & applications)

Ligia Yap Skills

Marketing Communications Advertising Social Media Marketing Public Relations Seo Internal Communications Microsoft Office Indesign Strategic Communications Create Business Communication Plan Event Planning And Coordination Social Media Marketing Online Marketing Photoshop Illustrator Iwork Facebook Google Analytics Online Advertising Social Networking Market Planning Graphic Design Newsletters Event Management Competitive Analysis Bantotal Development Of Successful Marketing Plans Know How Of Media Buy And Media Relations

Ligia Yap Education Details

Frequently Asked Questions about Ligia Yap

What company does Ligia Yap work for?

Ligia Yap works for Bien Cuida'o

What is Ligia Yap's role at the current company?

Ligia Yap's current role is Socia.

What is Ligia Yap's email address?

Ligia Yap's email address is li****@****ail.com

What schools did Ligia Yap attend?

Ligia Yap attended Incae Business School, Universitat De Barcelona, Universidad Latina De Panamá.

What skills is Ligia Yap known for?

Ligia Yap has skills like Marketing Communications, Advertising, Social Media, Marketing, Public Relations, Seo, Internal Communications, Microsoft Office, Indesign, Strategic Communications, Create Business Communication Plan, Event Planning And Coordination.

Who are Ligia Yap's colleagues?

Ligia Yap's colleagues are Karla Pérez.

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