Ligi Varghese Email & Phone Number

Bangalore Urban, Karnataka, India

Testing and Optimization - Run data-driven tests to improve engagement and conversion. Bring in recommendations on what are the tests to be done, work with the developers to run the test, and analyze the resultsPage production projects – Deliver new web pages, upgrade the existing pages with fresh content, migrate to the latest version of the page. This would help in improving the web experience of our target audience and thereby better engagement on the page.

• Responsible for executing & optimizing Paid media campaigns in WW market for Hybrid Cloud• Used data from Pearl, Hotjar to understand cross-channel performance & optimize campaign; improved Hybrid Cloud High Quality Response Rate by 88% YtY• Built & executed tests through partnership with other marketing discipline teams, ensuring IBM was providing optimal digital journey for clients• Shifted to audience-first strategy to reduce campaign silos and improve efficiency of every dollar invested • Grew knowledge & skills in audience building, programmatic advertising, paid search, content marketing & paid social • Developed strong understanding of external planning tools including Google Campaign Manager, Lotame, Lumina, AgencyMania Media Briefing tool

• Manages, develops, and executes end-to-end digital marketing campaigns in support of IBM North America Cloud Program• Collaborated with functional and agency partners to prioritize digital touchpoints and map content, assets and tactics along the digital journey, including A/B testing, SEO, SEM, and paid media• Applied analytics and performance insights to identify gaps and actions to rectify, drive changes to optimize digital event and digital tactic investments, develop a comprehensive plan to capture, nurture, progress quality opportunities for closing, contributing to the achievement of pipeline and revenue targets• Audited an IBM Australia banking page by looking into the customer journey, Technical SEO audit and Keyword ranking• Live chat analysis for Cloud NA - Study the chat transcripts to understand the buyer behaviour and leverage live chat intelligence data across the digital journey optimization and other customer touch points to make the user experience seamless• Agile Focal for the local team – responsible for managing and motivating the team in order to complete projects in a timely manner and deliver a high level of performance. Organized and facilitated Agile and Scrum meetings, which included sprint planning, daily scrums or standups, Sprint Check-In, sprint review & retrospective

Bangalore

• Worked with the program leads to execute specific campaigns For Rational, Cloud and Security programs by creating the project codes, ov codes and setting up the Implementation guide• Planned and executed third party and proprietary events by creating briefs, uploading responses after the event and ensuring they are moving into the LDR bucket• Executed campaigns on marketing automation tools like Unica, MFR among other tools• Campaign performance analysis was done by using COGNOS and Market Management Reports

• Involved in doing research and scanning the global market to identify new technologies and domains which can play the lead role in future technology market and develop innovative ways of Titling the services of our company• Research report preparation (financial data analysis, trend analysis, technology reviews, market sizing & Market Share analysis, IT Landscape & IT spend analysis, competitive intelligence and requirement predictions)• Campaign Management – planning based on domains, analysis and recommending campaignadjustments to improve performance • Demand generation campaign development and management of multi-channel, complex recurring marketing activities and time-sensitive go-to-market campaigns that involve multiple business stakeholders and marketing/sales colleagues

• Tier I technical solutions for a web-based email marketing product. Setup of the email marketing campaign account for the customers, HTML troubleshooting• Training and mentoring the new Agents• Maintained reports to track the team’s performance to ensure SLA's are met

• Provide Tier 2 technical support for Sony Computers (Desktop & Laptops)• Troubleshoot Sony Corporate Software and Windows Operating System

Post Graduation, Electronics

MSc Electronics

Bsc, Electronics

BSc. Electronics

Pre Degree

Sslc, First Class