Henan Li Email & Phone Number

Sacramento, CA, US

Sacramento, California Area

• Development and promotion of exports from California to Asia Pacific Rim with California STEP program support; planning CA pavilion and business direct support in attending international trade shows and trade missions.
• Development and support of Foreign Direct Investment from Asia Pacific Rim to California; support CA EDOs and engage with international businesses delegation at Select USA annual summit and spin off events.
• Support Governor’s office, Lt. Governor’s office and GO-Biz leadership on general international affairs request, engagement with diplomatic missions, business delegations, federal and international partners.
• Develop California state lead Asia trade missions, support inbound missions and delegations visits from Asia, business/partner requests, events, and engagement and activities related to trade and investment.

Sacramento, California Area

Sacramento, California Area

• Managed U.S Department of Commerce China Direct export marketing development coordinator program (MDCP) and supporting Korea Direct MDCP program operated by CalAsian Chamber of Commerce.
• Managing U.S Department of Commerce California MBDA (Minority Business Development Agency) Export Center.
• Supporting California State TAEP Program operated by CalAsian Chamber of Commerce.
• Representing CalAsian Chamber at California-China trade network. Maintain current relationship and establish new partnership with other California trade promotion agency and foreign trade promotion agency.
• Researching and analyzing international trade information and industrial data.
• Providing business consulting and business match making service to clients.

Sacramento, California Area

Fairfield

• Conducted marketing research and analysis to help U.S companies to enter or expand in global markets, including compliance, license, regulatory requirements, market entry strategy and logistics.
• Connected with U.S Commercial Service and local USEAC staff for the client's export plan.
• Met with client’s executives, coaches, USEAC for export plan review and development.

Beijing City, China

• Annually organized five international trade shows, four conventions, two award ceremonies, and three business banquets, attracted audience ranging from 300 to 300,000 from over 30 countries.
• Managed over 150 vendors and 120 volunteers.
• Developed efficient business matching platform to generate new revenue streams. Achieved annual sales growth of 6%-15%.
• Maintained client’s portfolio of more than 1,000 accounts. Major clients include: Blizzard, EA, Sony, Ubisoft, Microsoft, Intel, Amazon, Facebook, Unity, Nvidia, Tencent, Alibaba, Baidu etc.
• Promoted company brand in major global trade events like Gamescom, E3, and GDC. Generated over 500 new business leads annually.
• Identified new market and clients and established marketing and sales strategy and implementation.

Beijing City, China

• Managed the layout, appearance, and content of feature articles and special columns for the magazine; generated ideas for features with the writing staff and photographers.
• Developed network connections with government travel agencies from 20 countries and 80 major yachting and luxury brands such as Azimut, Jebsen Marine, LVMH, etc. for content acquisition and marketing partnerships.
• Covered the Volvo Ocean Race and interviewed the Volvo CEO along with ten major industrial accounts onsite.
• Managed brand image in Asia by attending and exhibiting at major boating and yachting trade shows.
• Managed the day to day web portal and social media accounts.