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Petaling Jaya, Selangor, Malaysia

Bjak is the largest insurance aggregator in Malaysia with a primary focus on vehicle insurance. Here, I worked on research for market expansion, leveraging data analytics to optimise scoring telematics, and project managing QA testing. • Main lead for research on overseas horizontal expansion and vertical expansions into adjacent financial service sectors. The process typically kicks off with conducting market research to get a macro overview; then we look into competitor and sentiment analysis to discover: (1) whether there is a gap in the market that we can enter, and (2) customers' pain points and build solutions that address their pain points without sacrificing user experience.• Collaborated in cross-functional teams to execute product development and localisation. Being in a bootstrapped team means that you don't always have the manpower you need; seeing that we were lacking designers, I picked up Figma to support product design and was creating wireframes for developers to use as a reference point.• Analysed QA tester data to optimise scoring telematics for mobile app development. Received new data daily and analysed the variance to optimise scoring logic with the team with each app version. As we worked, I noticed an issue with data mapping within the database and immediately raised it to be remedied.

Federal Territory Of Kuala Lumpur, Malaysia

Advocated and implemented digital transformation in the BRS (Business Recovery Services) team. A necessary effort as processes in this sector remain heavily reliant on paper and require significant manual labour effort.• Tasked to send notices in a major Proof-of-Debt exercise. Recognised that the process could be automated and thus implemented a VBA Macro that automated notice-generation, thus expediting this process for the team.• Collaborated with the data analytics team to implement database software to improve efficiency of cleaning data in the Proof-of-Debt exercise mentioned above.• Assisted on completing divestments of a public-listed company, collaborated cross-functionally with the Valuations team to finalise divestments for our client.

Sydney, New South Wales, Australia

Started off as a casual on the Front-of-House (FOH) team. After 4 months, I was offered the opportunity expand my role to include Operations & Analytics, and eventually led the email marketing initiative.• Visualised data on Excel: working with performance, inventory projection and management.• Led weekly email marketing campaigns – tasked myself with crafting the overall strategy and brand voice, ideation, copywriting, analytics, campaign creation and execution (campaign creation via Figma; campaign execution via MailChimp; post-campaign analysis conducted on Excel).• Evaluated service offering expansion opportunities – we implemented a sake flight testing to boost sake sales and move inventory at a faster pace.• Developed training modules and SOPs guidelines for the FOH team. This allowed us to have a clear guide to onboard new team members.• Assisted the FOH manager with administration duties such as website management and procurement.

Brisbane, Queensland, Australia

Under Guru Advantage, my team (DEFY Consulting) underwent a startup incubator-immersion program as interns under AABC. Our project stems from the notion 'rising tide lifts all boats' and thus aimed to foster cross-border business engagement and promote skill development and economic growth.• Conducted deeper research into whether our SWAP program has the potential to sustainably be implemented in the medium to long term. We interviewed professionals in managerial positions to qualify our concept and further understand stakeholder concerns.• Presented our MVP (minimum viable product) proposal to 15+ appointed business leaders at the Australia-ASEAN Business Roundtable.

Petaling Jaya, Selangor, Malaysia

Continually reviewing and finding areas to improve business processes efficiency while assisting cross-functional teams in IT Services and Digital Marketing functions.• Developed and optimised the lead generation process to source B2B leads. This successfully achieved generating 100+ leads weekly with a higher response ratio, indicating better quality leads.

Petaling Jaya, Selangor, Malaysia

Assisted in R&D for building additional functionality to ReGov's RICHA product and spearheaded B2B digital marketing campaigns.• Collaboratively developed an analytics dashboard on Python for a RICHA client to assess effectiveness of their outreach campaigns. This data was then used to optimise the timing, outreach message and following chats to secure higher quality leads.

Sydney, Australia

Prepared ~100 graduates daily for their ceremonies, briefed protocol to team members and graduates, trained new hires on SOPs and assisted graduation manager on academic dress' quality control.

Sydney, Australia

Subang Jaya, Selangor, Malaysia

Software: Adobe Creative Suite 6 - Premiere Pro, Lightroom, Illustrator, After Effects

Bachelor'S Degree, Actuarial Studies

Activities and Societies: Hillsong on Campus: Transport Director (2017-2018) | Vice President (2018-2019), Malaysian Students Organisation.

Unsw Foundation Studies, Business/Commerce, General, 9.1 Gpa

Completed The Cambridge Igcse Syllabus With 4A*S & 4As

Additional Mathematics – A Biology (Extended) – A* Chemistry (Extended) – A Economics – A First Language English – A Foreign Language.