Marketing | Arison School of Business

◾ Full Management of Tambour's marketing and communications strategy, including digital assets, campaigns and launches◾ Led the company's new vision, strategy & branding - "Building a better future", while generating new corporate social strategy, inspired by the SDG's◾ Led Tambour's digital transformation process, assets management and digital activities while using data driven marketing methodologies, both B2B & B2C◾ Built new company sites in order to generate new business… Show more ◾ Full Management of Tambour's marketing and communications strategy, including digital assets, campaigns and launches◾ Led the company's new vision, strategy & branding - "Building a better future", while generating new corporate social strategy, inspired by the SDG's◾ Led Tambour's digital transformation process, assets management and digital activities while using data driven marketing methodologies, both B2B & B2C◾ Built new company sites in order to generate new business models, improve user experience and operational processes, inc. eCom initiation & execution◾ Managed 4 employees - digital manager, marcom, graphic designer & BTL manager◾ Ongoing management of various suppliers - advertising, digital & PR agencies etc.◾ Led Tambour's global marketing communication - conferences, PR, digital etc. Show less

Adult cereals category manager, leading Branflakes and "Danit" campaign to become the #1 brand in the category• Develop and execute category vision and strategy including long term view • Leading innovation projects – from idea phase to brilliant launch• Managing the brand's marketing communication (ATL, digital, BTL, sectors)• Generate and identify category insights and feed these into global thinking on innovation

Category manager of Hellmann's, Badin & Cif• Deployment of global brand guidelines & innovations into the local market• Marketing communication management• Monitoring business performance (~100M NIS business unit)• Consumers insights research & analysis

• Tackled diverse strategic challenges including marketing strategy, growth strategy & business development. Working in a variety of industries: FMCG, medical devices, industry, hi-tech companies & NGOs, in Israel and in the global arena• Full management of the consulting process incl. market research & financial BC