Li-Hsien (Jack) Chen Email and Phone Number
• To establish sports member service network by Sponsorships, campaigns, and Sports IP.• 7+ years of international experience in sports marketing.
Yysports
View- Website:
- yysports.com
- Employees:
- 5
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Sports Marketing Chief SupervisorYysports Oct 2016 - PresentShanghai City, China• Propose department of sports marketing annual planning & guiding, including, budget, event flow, new media promotion, PR campaign, alliance marketing, brand cooperation, online/offline sales channels and KPI, throughout China's 26 provinces, 200+ events, and 30 million members.• To establish comprehensive Sports IP network without compromised mutual benefits with partners, such as DDD (BB) – adidas, Go Wild (Trail running)- adidas TERREX, YY Run (City Running) – Nike• To Enhance brand influence and image by sponsoring mega sports event, such as Tokyo Olympic, Beijing Marathon, Youku CBA, CUBA, KOK BB tournament, U League. • In charge of DDD 3v3 tournament, which sponsored by adidas (2017,2018), T-mall (2018), JD Sports (2020), to ensure the biggest benefit and exposure for partners. As adidas been main sponsor, to ensure biggest benefit and exposure for two sides. From 6 cites scale in 2017, to 42 cites, 1500 teams, more than 6,000 players in 2019.• Sports agency: coordinating YYsports brand spokesperson - Allen Guo (郭艾倫) including, advertising, fan gathering, new media publicity, photo shooting, PR campaign…etc• In charge of 2020 Tokyo Olympics Campaign, including alliance marketing, brand cooperation,budget control.(postpone to 2021)• In cooperation with Yao foundation. the basketball welfare program, “Hope elementary basketball season, coordinated with 900 retail stores around country which donated more than 10,000 basketball products to 600 schools. -
Manager Of Sports MarketingYysports 勝道體育 Oct 2016 - PresentShanghai, China
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Project SpecialistSun Seven Stars Entertainment & Media Group (Sun Sports) Jan 2016 - PresentShanghai City, China• Create and manage marketing sales plan for two sports brands (SOUL Headphone and Total Gym home fitness equipment). Have cooperated more than 20 major sports companies, events, celebrities. Take in charge of event, such as China National Team road to Rio Olympics, Kobe Memba China visiting, Her Village International Forum.• Cooperate with China National Women Soccer Team captain Wu Hai Yan, and Li Dong Na to promote SOUL headphone on social medial: Road to Rio Olympics live stream project. • Lunch China National Team Special Edition headphone series. Cooperate with China National Women Soccer, Men Basketball, Women Basketball, Women Volleyball, Swimming, and Track & Field Team. • Create and manage souvenir sports merchandise company marketing plan: Steiner Sports • In charged of Wechet and Weibo content, followers increased by 400%.
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Community ManagerChinese Yellow Pages Sep 2014 - Aug 2015Greater Los Angeles Area• Visited businesses partners and signed more than 30 sponsorship contracts during my tenure as a manager, average one deal per week• Supported sales team with presentations• Created several social media platforms, including Facebook, Instagram, WeChat and managed them with marketing strategy to keep members engaged; websites traffic and newly membership increased by 300%• Interviewed restaurant owners and wrote 3 articles related to travel and restaurants per day• Built three business profiles on the websites per day• Was in charge of managing the whole media team to produce media report every day and recruiting interns
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Basketball Camp Coach (Intern)Distinxion, A Zeller Family Program May 2014 - Aug 2014Bloomington, Indiana Area• Assisted with set up and take down events• Taught more than 500 campers about basketball skills and life experiences• Provided leadership and guidance to campers, mentored and counseled them to adjust to camp life• Arranged and designed camps basketball drills and contents -
Council Member And Game OfficialIu Campus Recreational Sports Nov 2013 - May 2014Bloomington, Indiana Area• Attended Intramural Sports Council meeting every month and served as an advisory for the Intramural Program• Assisted with the resolution of participant protests and appeals, and served as a resource to new activities• Worked as the basketball referee for intramural games
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Emba Online Program Tech AssistantChinese Culture Univesity (School Of Continuing Education, Sce) Jun 2010 - Jul 2012Taipei City, Taiwan• Managed and assisted the faculty with the development of digital teaching materials• Produced at least two new digital teaching materials every week for the needs of over 60 graduate students• Created and produced commercial and recruiting projects -
CorporalRepublic Of China Military Police, Presidential Office Aug 2008 - Aug 2009Taipei City, Taiwan• Was special-selected to the top corps in Taiwanese Military based on my performance during training and background check• Protected President House from any potential risks, 24 hours 7 days• Supervised 200 solders daily troop administration and maintained troop discipline
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Sales Representative (Intern)Oec Group Jun 2006 - Sep 2006Taipei City, Taiwan• Shadowed a sales veteran and honed negotiation skills through interactions with clients three times a week• Analyzed clients and utilized sales techniques to present business report once a week• Managed internal administrative paperwork
Li-Hsien (Jack) Chen Skills
Li-Hsien (Jack) Chen Education Details
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Sports Management In Marketing -
Humanities And Social Science
Frequently Asked Questions about Li-Hsien (Jack) Chen
What company does Li-Hsien (Jack) Chen work for?
Li-Hsien (Jack) Chen works for Yysports
What is Li-Hsien (Jack) Chen's role at the current company?
Li-Hsien (Jack) Chen's current role is Manager of Sports Marketing @ YYsports.
What schools did Li-Hsien (Jack) Chen attend?
Li-Hsien (Jack) Chen attended Indiana University Bloomington, National Tsing Hua University.
What are some of Li-Hsien (Jack) Chen's interests?
Li-Hsien (Jack) Chen has interest in Social Services, Civil Rights And Social Action, Politics, Education, Environment, Baseball, Films, Sports, Travel, Arts And Culture.
What skills is Li-Hsien (Jack) Chen known for?
Li-Hsien (Jack) Chen has skills like English, Microsoft Excel, Microsoft Word, Powerpoint, Supply Chain Management, Negotiation, Team Building, Strategic Planning, Project Planning, Analysis, Logistics, Market Research.
Who are Li-Hsien (Jack) Chen's colleagues?
Li-Hsien (Jack) Chen's colleagues are 宋家宇, John Wang, 姜习平, 张春园, 谢小丽, 陈果果, 董唤唤.
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