Designed gamified customer experience to boost retention of active users on Yahoo’s e-commerce platform.Analyzed quantitative & qualitative data with PM to uncover business opportunities using new AI tech in current flows. A/B tested prototypes of 2 ideas, using evaluation metrics to align the team and drive effective solutions.Applied mental persuasion methods to guide behaviors, achieving 100% task success rate and 84/100 SUS score.Optimized AI generated image usage with engineers, accelerating future visual design processes by 6x.

(Worked on the University Accessible Map project)Designed 0-1 end-to-end digital experience for 41k+ physically-challenged individuals and 7k+ stakeholders by executing process-oriented, mobile-first, and inclusive (WCAG AA) design principles.Identified user’s key concerns with quantitative/qualitative data analysis to achieve 93% task success rate of usability tests among individuals with disabilities in campus scenarios .Created 2 design systems and 70+ icons from scratch to enhance accessibility of map and content management.Analyzed existing processes base on primary research to optimized workflow efficiency across various parties.Negotiated with MOE to address naming issues for disabled individuals' essential environmental information needs.

(Black Hole Creative is an interaction design company especially proficient in creating website special effects and interactive 3D websites.)Drove cross-platform experiences through creating 20+ tablet, 10+ RWD interfaces for clients to achieve business objectives and branding, working with engineers, PMs, clients in agile.Led the creation of 3D model design platform developed on Unity to enhance customization efficiency.Handled 3 projects concurrently, managing time effectively to deliver tasks in a multi-project, cross-functional team.