Li Lu Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

* Write full reports and other research copy (for one-sheets, infographics, case studies and more) to contribute to a steady cadence of products for members across publications (Digiday, Glossy, and Modern Retail)* Create and maintain research methodology for repeating research product* Lead survey process and creation for client service and editorial team to ensure research quality* In-depth analysis of survey, focus group, and interview results to provide a thorough briefing on themes and findings to each project’s stakeholders* Secondary research and analysis to help produce case studies, corporate report analysis, SWOT and quadrant analysis, and other content formats* Consult with internal stakeholders on the research approach for each project* Conduct focus groups and interviews to support research needs.

New York City Metropolitan Area

• Develop and define dashboards/digital reports with engineering team to deliver regular insights to different departments• Extract data using SQL to research trends and provide actionable steps to improve SEM & ROI for paid Amazon campaigns• Outline and execute A|B testing to optimize digital content and to increase Amazon search rank through SEO improvements• Manage digital projects and liaise between teams to meet both internal cross-functional and external client expectations• Simplify data into a compelling story to improve internal understanding of complex digital trends and to support client work

New York, New York

• Authors annual industry reports and client decks for both Beauty and Haircare in US market, measuring and benchmarkingbrand performances to identify key digital trends and opportunities for e-commerce and marketing teams at brands• Conducts data aggregation, analysis, and visualization across proprietary and external data ecosystems related to digitalmarketing• Designs methodology to measure the performance of over 200 brands across digital properties like e-commerce performance(Amazon, Sephora, Target, Walmart, etc.), Google SEO/SEM, owned and influencer-led social media strategies, displayadvertising, email marketing, UI/UX design, and mobile site optimizations• Leads and presents reports to provide tactical recommendations for brands based on product category, distribution, size, etc.,targeting specific areas of digital (i.e. e-commerce, email, digital ad campaigns, social media strategies, etc.)• Collaborates with data scientists and developers to create new data systems to provide relevant insights and enrich research• Trains employees on best data practices and real-life usages and also communicates data processes• Manages projects and plans for international remote teams to assist with goals and analysis of upcoming deliverables

United States

• Maintain and create website updates using a Content Management System (CMS) for US and Canadian Site: Maccosmetics.com• Partner with engineers and customer experience team in JIRA to create a high touch retail experience• Execute weekly collection launches and site refreshes, averaging 2-3 collections per week• Overssees Google My Business account, updating US and Canadian stores to increase SEO and Paid Search Ad efficiency • Collaborated with cross functional teams to create new homepage to better customer experience

Greater New York City Area

• Presented for the menswear team and executives on millennial consumers and future trends• Developed insight on products and consumers during executive meetings about current and future buys• Planned with Buyer and Planner on introduction and presentation of new menswear pieces into the Polo Outlets• Proposed a new campaign idea for Ralph Lauren to David Lauren and C-Suite Excutives

Paris Area, France

• Increased total social media following by 7% or 1.5Mil. , by creating 112 postings on each of Dior’s social media accounts• Compiled a weekly analysis of company and competitor social media accounts to measure successful social media tactics• Gathered press materials for a press review of Spring and Fall fashion shows for discussion of future communication methods

Greater New York City Area

Pricing Engine offers a digital marketing platform which helps small businesses manage their digital presence, market their products and services, and turn ad viewers into customers. We manage Search-Engine Marketing Campaigns using Google Adwords and Bing Ads, as well as Social Media Campaigns on Facebook, LinkedIn, Twitter, FourSquare, among others.Pricing Engine empowers users to benchmark, optimize and expand their digital marketing campaigns. Using the company’s proprietary predictive algorithms and data sets, and expert recommendation system for customized, prioritized, and valued recommendations, advertisers can easily see what they’re doing well, and where they can improve.• Created, managed, and optimized 200+ Google and Bing online ad campaigns for a B2B search marketing and digital advertising tech startup.• Developed new search marketing and social media campaigns to increase clients’ revenue, assisting associates• Met overall learning objectives by achieving Google AdWords and Bing Ads professional certifications

Norfolk, Virginia Area

The Katsias Company is a full-service commercial real estate brokerage firm located in Hampton Roads Virginia. Family-owned and operated since its inception, the firm’s activities cover a spectrum including tenant and landlord brokerage representation, property management, and development in the office, retail, and industrial and flex markets.• Assisted in the creative process for marketing plans of real estate, such as ads or web design• Collaborated on three marketing projects to gather marketing research and segment consumers in area• Translated quantitative to qualitative data and designed ads using Photoshop and InDesign for listings

Greater New York City Area

• Forecasted potential sales to assist head buyer in making purchasing decisions for next season’s collection. • Reorganized designer’s line sheets and created SKU codes for the online store and drove 20% more traffic to the website