My 20+ years as a designer span a wide range of projects within business development, services and digital services, organisational transformation and circular economy. I use design thinking to co-create, accelerate and launch B2B and B2C services with organisations looking for growth. I have experience across industries from health to tech, from academia to retail.Prior to starting as a consultant in strategic design agencies Palmu, then Solita, Motley and currently Vincit (after the merger with Motley) I co-founded the cleantech venture Aqua Robur at Chalmers University of Technology in Gothenburg. My role in the startup team was customer development – to generate insights on potential customers and markets in order to develop new product concepts, use cases and business models. Aqua Robur continues on its path successfully having received significant investments and the European Commission Horizon Prize worth EUR 2 millions.Earlier in my career I was driven by bringing design thinking into the media. At Bonnier Publications I initiated Olivia magazine's digital co-creation platform OmaOlivia.fi (Open Olivia) which was shortlisted for Journalism Contribution of the Year in the Great Journalist Award 2011 in Finland. Our team also pioneered in integrating sustainable lifestyles to the magazine's core concept. I have been an entrepreneur in the fields of design and communication as a founding partner in Helsinki based companies Mostest and Holy Mountain. I am also a published writer in futures studies and design.