• Founded and managed the company. Developed and produced products and carried out marketing and sales.

• Directed the work of the Association office.• Ensured funding through government cultural endowment and sponsorship for day-to-day activities and projects.• Accomplished domestic and international projects.• Reformed and improved communication with various stakeholders at home and abroad and restored their awareness and involvement. Coordinated media relations and communication.• Supervised the organisation's website creation, including analysing and formulating requirements and coordinating development and implementation until successful launch.

• Operated Internet marketing and e-commerce projects.

• Led and motivated a team of 8 to deliver results-focused and customer-oriented e-commerce solutions.• Captured customers’ needs, developed e-stores content architecture and conceptualised wireframes.

• Ensured funding through government cultural endowment and sponsorship.• Supervised the organisation's website creation, including analysing and formulating requirements, coordinating development and implementation until successful launch.• Conducted architectural competitions.• Directed architectural exhibitions in Estonia and abroad (Italy, Japan).• Coordinated the ideation process and implementation of the Estonian Creative Association New Year's Eve seminars and celebrations in Tallinn, attended by nearly 1,000 people. • Planned and executed summer seminars for architects and interior architects. • Planned and organised architectural tours in Estonia and abroad.

• Coordinated and conceptualised the technical description of the test environment to capture and process the biometric data of Estonian citizens.• Collaborated with various departments and stakeholders involved in the project team. Although the completion of the test environment shifted to the time after my resignation, I gained the necessary experience in carrying out a large-scale information system project involving many parties.

• Planned and coordinated in-house Multimedia Services and outsourced development teams.• Negotiated and coordinated streaming webcasts.