Lija Wilson

Lija Wilson Email and Phone Number

General Manager | Marketing Growth Strategist | Passionate people leader | Non-executive director | @ Digital Minds Group
Lija Wilson's Location
Sydney, New South Wales, Australia, Australia
Lija Wilson's Contact Details

Lija Wilson personal email

n/a
About Lija Wilson

GM Performance Marketing Agency, Digital Minds Group | Women In Tech Awards Judge | Non Executive Director + Board Advisor | Founder of flexible work platform, Puffling | Brand strategist & digital specialist | Remodista Women to Watch List 2020 | Flexible Working Day Ambassador 2019/20/21 | B&T 'Champion of Change' Finalist 2019 | AMY Digital + Technology Collective Jury Chair 2018 | AdNews '40 under 40 list' of Australian marketers

Lija Wilson's Current Company Details
Digital Minds Group

Digital Minds Group

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General Manager | Marketing Growth Strategist | Passionate people leader | Non-executive director |
Lija Wilson Work Experience Details
  • Digital Minds Group
    General Manager
    Digital Minds Group Aug 2022 - Present
    North Sydney, New South Wales, Au
    2023 Google Premier Partner of the Year, International Growth Category | 2023 APAC Search Agency of the Year, Travel | Finalist, Travel Agency of the Year 2023| An award winning Indy agency, Digital Minds is one of Australia's most successful and well regarded Performance Marketing agencies. An obsession for supercharging growth, exceeding results, real time reporting and maximising ROI across social, search, digital media, SEO + CRO. Specialising in travel, eCommerce, retail and property categories.
  • Flkitover
    Non Executive Director
    Flkitover Aug 2022 - Present
    Sydney, New South Wales, Au
    Digital PropTech platform, FLK IT OVER allows agents to send prospective tenants a customised link via SMS which enables them to access, review and accept the terms of a lease in a matter of minutes. Since launching in 2018, more than 500 real estate agencies across NSW, Queensland and Victoria have signed up to use the eSignature tool, including McGrath Estate Agents. The business completed a $2.13m oversubscribed capital raise in June 2022 with investors including Charter Hall (ASX: CHC) co-founder Dave Southern, Far East Consortium, 2 x SaaS tech funds from the US and Asia and HNW Australian and Asian property investors.
  • Women Leading Tech
    Judge
    Women Leading Tech Mar 2024 - Mar 2024
  • Xref
    Non Executive Director (Asx: Xf1), Member Of Rem Committee, Member Of Audit + Risk Committee
    Xref Jun 2021 - Jul 2023
    Sydney, New South Wales, Au
  • Projectdisplaced
    Non Executive Director
    Projectdisplaced Oct 2020 - May 2023
    Sydney, Nsw, Au
  • Puffling
    Founder + Advisor, Puffling
    Puffling Dec 2016 - Jul 2022
    Chippendale, New South Wales, Au
    Puffling launched in 2017 as a platform enabling businesses to source senior off-market talent, delivering flexible work options and promoting gender diversity at senior levels across finance, marketing, legal, HR, tech + more.2020 Heads Over Heels Portfolio Company | 2020 SheEO Semi-Finalist | 2019 BeMpowered Pitch Winner | 2019 - 21 Flexible Work Day Ambassador | 2017 People's Choice Winner Visa Everywhere Initiative | 2018 StartUp Victoria winner - Future of Work Pitch | 2018 Anthill Online Smart100 | 2018 StartUp Smart 50http://www.puffling.co
  • Digital + Technology Collective
    Jury Chair
    Digital + Technology Collective May 2018 - May 2018
    Sydney, Nsw, Au
    Very honoured and super excited to be a Juror for the 24th AMY Awards. With a distinguished heritage, the AMY Awards in 2018 are now more customer-focused, more relevant and more prestigious. A revamped category line-up across both product and campaign has resulted in 23 AMYs to be won. Entries into Australia's Toughest Digital Awards close on 12th June !
  • Lija Wilson - Consultant
    Contract Cmo
    Lija Wilson - Consultant Apr 2015 - May 2018
    Marketing strategy and startup advisor. Specialising in lean marketing frameworks, early stage growth strategy and brand positioning. Engagements included work in Insurance ( Medibank ) real estate (Snug and Aspire Property Group), automotive (CarConnect) health tech (Covidence), B2B tech ( Unifii ), hospitality (Publican Group ), insurance (Medibank), travel (Paradise Seeker), online dating ( Troozi ), government / community (Playgroup Australia), events / innovation (TEDx)
  • Tedxmelbourne
    Head Of Marketing
    Tedxmelbourne Apr 2015 - Mar 2016
    Melbourne, Vic, Au
    Led the marketing for the TEDxMelbourne team.In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com.
  • Qantas
    Head Of Marketing - Qantas Hotels + Jetstar Hotels, Qantas Group Company
    Qantas Jan 2012 - Feb 2016
    Mascot, Nsw, Au
    Part of executive team within fast growth digital start up division of Qantas Group. Hooroo designed a platform for booking online accommodation. Hooroo launched July 2012 and awarded TRAVELtech travel website of the year in Sept 2012. Hooroo managed the hotels platform and content on Jetstar.com and Qantas.com which rebranded as Qantas Hotels and Jetstar Hotels.
  • Fairfax Media
    Group Marketing Director - Marketplaces
    Fairfax Media Apr 2009 - Jan 2012
    Sydney, New South Wales, Au
    Managed brand and digital strategy and growth / analytics functions across Fairfax Media for the Marketplaces brand portfoilo. Brands included RSVP, The Stayz Group, Domain, InvestSmart, APM, My Career and Drive
  • Fairfax Media
    Marketing Director - Rsvp
    Fairfax Media Jun 2006 - May 2009
    Sydney, New South Wales, Au
    Responsible for creating the brand strategy, acquisition and digital strategy and relaunching the brand and building a high performing marketing team following Fairfax Digital's purchase of the business in 2005.
  • Australian Jockey Club Limited
    Advertising Manager
    Australian Jockey Club Limited Aug 2005 - Dec 2006
    Brand repositioning strategy, appointed media agency and worked through channel planning for Autumn and Spring Carnivals, execution of seasonal campaigns
  • Atmosphere Concepts
    Director And Founder
    Atmosphere Concepts Apr 2002 - Feb 2006
    Director and founder of contemporary Australian homewares and lifestyle design business. Physical retail store + eComm corporate gift businesses developed in 2004. Exit - 2006 via trade sale
  • Canon Australia
    Advertising & Digital Manager - Corporate And Brand
    Canon Australia Dec 1999 - Apr 2002
    Macquarie Park, Nsw, Au
    Worked in the Corporate Communications function of Canon Australia, managing agencies centrally and executing global strategy locally. Working closely with both the consumer and B2B product divisions. Corp Comms functions included advertising, internal comms, PR, events, sponsorship and working with global counterparts on brand strategies and execution of localised campaigns.
  • Rushtv
    Marketing Manager
    Rushtv 2000 - 2001
    Managed marketing activity and partnership activity for sponsors as well for RushTV, a youth focused start up in the media industry backed by Seven
  • Apn Outdoor
    Marketing Manager
    Apn Outdoor 1997 - 2000
    Pyrmont, Nsw, Au
    Adshel Marketing Manager, JV between Clear Channel + APN Outdoor. Trade marketing and media sales strategy and support
  • Royce Communications
    Pr Account Manager
    Royce Communications Jan 1996 - Sep 1997
    Melbourne, Vic, Au
    Media relations, corporate comms & publicity - Adshel, Sara Lee, King Gee, State Street, South African Airways

Lija Wilson Skills

Digital Strategy Online Marketing Social Media Acquisition Marketing Advertising Digital Marketing Campaign Management Direct Marketing Digital Media Integrated Marketing Online Advertising Team Leadership Ecrm Online Lead Generation Entrepreneurship Team Management Multi Channel Marketing Social Marketing Social Media Marketing Marketing Communications Strategy Marketing Marketing Strategy Web Analytics Start Ups Brand Management E Commerce Analytics Management Email Marketing Corporate Communications Creative Direction Media Relations Mobile Devices B2b Leadership Business To Business

Lija Wilson Education Details

  • Future Directors
    Future Directors
    Board + Advisory
  • Mt Eliza Business School
    Mt Eliza Business School
    Leadership Training
  • Uws, Sydney
    Uws, Sydney
    Subs In International Business & Consumer Behaviour

Frequently Asked Questions about Lija Wilson

What company does Lija Wilson work for?

Lija Wilson works for Digital Minds Group

What is Lija Wilson's role at the current company?

Lija Wilson's current role is General Manager | Marketing Growth Strategist | Passionate people leader | Non-executive director |.

What is Lija Wilson's email address?

Lija Wilson's email address is li****@****tar.com

What schools did Lija Wilson attend?

Lija Wilson attended Future Directors, Mt Eliza Business School, Uws, Sydney.

What are some of Lija Wilson's interests?

Lija Wilson has interest in Social Services, Children, Education, Human Rights, Arts And Culture.

What skills is Lija Wilson known for?

Lija Wilson has skills like Digital Strategy, Online Marketing, Social Media, Acquisition Marketing, Advertising, Digital Marketing, Campaign Management, Direct Marketing, Digital Media, Integrated Marketing, Online Advertising, Team Leadership.

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