With over 16 years of experience in FMCG retail consulting, 4A advertising agencies, and product/project management. I've navigated various industries and tackled diverse challenges. My journey has centred on strategic planning, market insights, and crafting growth-oriented product roadmaps and business proposals.I have also worked as a freelance photographer for the past four years. This experience has not diminished my business understanding, rather, it has enhanced my perspectives. Working freelance has sharpened my observational skills, honed my ability to communicate effectively with clients, and fostered a deeper understanding of diverse markets. These insights have enriched my approach to strategic planning and product management.I’m passionate about creating seamless user experiences and driving collaboration across teams to deliver top-notch results. My expertise lies in understanding market dynamics, designing user-centric products, and ensuring projects are delivered on time.I thrive on solving problems and working with teams to achieve our goals. Whether developing innovative business models or leveraging data for more brilliant marketing strategies, I’m all about making things happen and driving growth. Here are some key areas where I excel: » Strategic Planning & Product Management» Market Analysis & Business Proposals» User Experience Design & Product Improvement» Agile Project Management & Cross-Functional Collaboration» Business Development & Commercial Acumen» Data-Driven Marketing Strategies & Market Trend Adaptation I am committed to driving innovation and delivering exceptional results in dynamic business environments.
Freelance
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Professional PhotographerFreelance Jan 2020 - PresentGuangzhou, Guangdong, ChinaCultivated effective communication and collaboration skills across diverse clientele, ensuring seamless project execution and delivering exceptional results consistently.
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Product ManagerEntrepreneurial Venture Jul 2016 - Jul 2019Guangzhou-Foshan Metropolitan Area» Ensured efficient project delivery through logical task breakdowns and close collaboration with cross-departmental teams.» Spearheaded commercial strategies leveraging market research and competitor analysis, resulting in significant brand influence and market share expansion.» Formulated forward-thinking brand management and marketing strategies, enhancing brand awareness.» Secured multiple rounds of investment support through persuasive presentations at Roadshow events.» Directed product interface design, ensuring seamless user experience and functionality integration.» Achieved a remarkable on-time completion rate through meticulous project analysis and cross-departmental collaboration.
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Senior Strategic PlannerGimc 省广集团 May 2011 - Jul 2016Guangzhou, Guangdong, China» Spearheaded bid projects and provided expert counsel on brand strategy, ensuring seamless integration of resources.» Played a pivotal role in market communication, conducting detailed data analysis to optimise project effectiveness.» Secured annual brand agency projects for prestigious brands, including China Telecom, China Mobile, Sany Heavy Industry, Mitsubishi, etc.» Directed the visual planning and execution of the 2015 Guangzhou International Light Festival, enhancing visibility through innovative concepts.» Conducted detailed data analysis and market communication to ensure optimal project effectiveness. -
Senior Brand ManagerSharego Consultant Agency Apr 2005 - Apr 2011Guangzhou, Guangdong, China» Led market analysis and crafted diverse marketing strategies to enhance brand preference and sales in the fast-moving consumer goods industry.» Secured consecutive annual brand agency projects for C-bons Daily Chemical Group, significantly enhancing brand influence and market share.» Implemented cost-effective marketing initiatives, reducing expenses while establishing a standardised retail brand image.» Conducted in-depth market analysis to drive clients' objectives and crafted diverse marketing strategies.» Established collaborative client relationships and negotiated lucrative cooperation agreements.
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Exhibition DesignerGuangdong Pelfu Science Technology Sep 2004 - Mar 2005Guangzhou, Guangdong, China» Designed brand identity systems and marketing materials for speciality stores, driving sales growth and achieving targets.» Led the design of retail marketing materials, executing multiple product promotion campaigns to attract target customers.
Jing Li Education Details
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Design And Applied Arts
Frequently Asked Questions about Jing Li
What company does Jing Li work for?
Jing Li works for Freelance
What is Jing Li's role at the current company?
Jing Li's current role is Senior Product Manager | Strategic Planner | Cross-Industry Expert in FMCG, Advertising, Retail and Project Management.
What schools did Jing Li attend?
Jing Li attended Chongqing Technology And Business University.
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