Team management/Leadership/Deliverables: Hired, trained, and managed a team of 25+ digital marketing executives and content writers from the ground up, ensuring streamlined team communications and precise internal workflows resulting in an optimized project delivery process.Digital marketing strategy formulation and Project management: Created, deployed multi-channel digital marketing branding, engagement and lead-gen focused stratagies for 15+ B2B SaaS and B2C companies, both international and domestic.New Customer Acquisition: Generated new leads for clients and the agency via digital marketing activities like web page optimization, paid campaigns on Facebook Ads Manager and Google Ads Network, email marketing, LinkedIn InMails, ABM campaigns etc. Also, worked closely with the Business Development team to acquire new clients by creating customized marketing pitch-decks for business-critical pitches.ABM and LinkedIn Leadgen Campaign Management: Developed and deployed multi-channel ABM and LinkedIn InMail/SalesNav campaigns, including crafting strategy, aligning internal teams, and project management in co-ordination with Madison Logic. Strategized, and managed a data-driven ABM strategy to achieve sales goals.Project ROI Management: Ensured effective resource management to create a win-win situation for both the clients and agency.Consumer Analytics, Insights, and Data Analytics: Performed behavioral analytics and extracted insights from Google Analytics, Clarity, HotJar and Google 360 to understand consumer requirements, habits, & trends and create target personas, enabling informed decision making and business strategies.Training & development: Initiated several company-wide training sessions on industry best practices, as well as focused team-wide training sessions. Created a content library to store and index valuable information.

Inbound & outbound marketing: Executed multi-channel organic and paid digital activities, managed the allocated budget, to get optimal results for various brand awareness, lead generation, traffic, and conversion campaigns. Also, created social calendars, coordinated design & content collaterals, managed social media posting, scheduling, monitoring, tracking, and reporting.End to end campaign execution: Ideated and executed end to end creative marketing campaigns and analyzed marketing data, such as campaign results, conversion rates, traffic, etc., to help achieve different marketing goals.Website conversions and ROI: Increased ROI and sale conversions for e-commerce clients by executing paid traffic & conversion campaigns on Facebook, Instagram, and Google, as well as curating email automation & remarketing campaigns on MailChimp.Funnel marketing: Increased website traffic as well as conversions for both B2B and B2C clients, by implementing tailored multi-channel digital strategies for each and every client.Competitor analysis: Identified our clients’ competitors through online market research, and conducted Social Media audits, website audits, etc to analyze their marketing strategy, taking notes of their successes and identifying their gaps as opportunities for our clients.

Social Media Management: Created Social media calendars, coordinated design and content collaterals.Event Marketing: Promoted and generated buzz for various online events and webinars in order to drive registrations and ensure optimal attendee rate.ORM and Online Presence: Maintained online presence of brands and ensure effective angagement and communication via well crafted responses on multiple social media channels.Affiliate Marketing: Coordinate with the companies affiliate marketing partners to ensure campaign/project requirements are met.Public Relations (PR): Coordinate with the internal PR team to enable effective events and CSR activity promotions.

Led and managed the digital marketing activities, in particular Google search advertising, display advertising and social media (Facebook) advertising. Generated insightful market analysis reports for all advertising platforms and ensured a healthy cost to profit margin with respect to companies advertising budgets.Analyzed Market trends to create insightful campaigns.Created accurate forecast aiding in optimal ROI rate.Increased brand awareness and therefore aided in acquiring a larger market share.Aided in billboard / hoarding advertisements with respect to content and design aspects

Responsible for lead generation, client analysis, generating quotation and closure of contracts. Co-ordinated with the on-field team, and ensure effective cross department communication, aiding in improved efficiency with respect to meeting deadlines.Performed through analysis of the target audience which resulted in improved conversion rate (36%).Mapped out effective approach strategies, coordinated with the interinal email marketing team to ensure warm leads were effectively converted into hot leads.

Effectively coordinated with 200+ interns to drive the successful execution of Happy patrol brand awareness campaigns in Bangalore.Contributed in market research and marketing strategy formulation.