✴︎ Designing the 0 → 1 experience of a Code Modularisation Dev Tool✴︎ Architecting a framework for pharmaceutical record lifecycle management to help revolutionize drug development efficiency and regulatory compliance✴︎ Crafting the experience of seamlessly integrating and managing Serverless Data Infrastructure and LLMs

- Designed the 0 to 1 version of the AI Powered form builder- The new design resulted in a 500% increase in forms created and 5x number of forms published.

- Optimized and improved the webapp's design, resulting in enhanced user experience and satisfaction- Improved a feature that increased adoption by 22%, leveraging user research and intuitive design solutions - Defined design processes and effectively helped manage a team of three, ensuring efficient workflows and successful project outcomes

- Largely worked as a UX Designer on projects from domains like Data Cleanrooms, BI, Edtech, AI/NLP, Mobile Tech, etc amongst others.- Spearheaded and built the Website UX Design vertical and delivered over 4 websites since inception.- Developed and maintained Design Systems for large scale projects. Conducted and synthesised results from User Research activities such as User Interviews, Focus Groups, and Stakeholder Interviews. - Successfully executed service design projects by identifying areas of improvement and providing actionable solutions.

At TWF Flours, I wore multiple hats and all my tasks are listed below. In Design: 1. Worked on User Research, Personas, User Flows, Customer Journey Mapping, and Wireframes. I also worked on Hi-Fi Wireframes. 2. Translated the visual designs to final working product on Bubble (a no-code platform) 3. Worked on the packaging redesign 4. Created social media graphics5. Worked on multiple products including but not limited to the main product website6. Video editing for promotional events Another major task of mine was to aid in Talent Acquisition: 1. Sourcing and Selecting candidates for multiple roles 2. Keeping on top of the ATS 3. Conducted initial interviews 4. Prepared job descriptions 5. Coordinated final interviews and offer letters6. Created and executed processes in Onboarding

As a UX Design Intern at TWF Flours, I worked on the initial user research for the main TWF product Website.- Conducted surveys, website audit - User flows and Wireframes

Worked on a few freelance UX Design Projects during this time. Notable project: Smann - a platform that provides delivery from local Kirana stores in tier 2 cities.

I worked as a marketing intern and my tasks included: 1. SEO 2. Backlinking 3. Paid campaigns 4. Understanding Google Analytics