Lindsay Knott, Mba is a eCommerce, Marketing, Digital Leader | Business & Technical Hybrid at ViX Paula Hermanny | Mad Engine & others. She possess expertise in e commerce, merchandising, trend analysis, apparel, fashion and 23 more skills. Colleagues describe her as "Lindsay wasted no time after joining the division to assess the digital/e-com footprint of all three lash businesses. She brought a critical level of e-commerce acumen and led the teams to reallocate budgets toward true revenue-driving investments and refocus marketing efforts to properly serve the businesses, ensuring a more balanced spend to ROI. She educated the teams and provided critical digital marketing leadership founded in strategic principles, pivoting them away from “throw it at the wall and see what sticks” over-emphasis on paid social to targeted spend toward high-potential conversion audiences with the appropriate content to deliver. Lindsay brings true e-commerce expertise to the table and knows how to leverage the necessary methodologies to deliver DTC revenue metrics. She’s also a trusted leader, developing her teams to fortify their skill sets and supporting them to achieve their performance goals. Lindsay’s strengths are best suited to an organization with a growth mindset and the humility to embrace a vetted approach to delivering objectives and getting a business back on track, rather than one that may value subservience or deference over business performance. If you can afford Lindsay and are looking for a true partner, you will undoubtedly be one of the lucky ones to enjoy working alongside her. I am thankful for the time that Lindsay and I were able to partner together, and I would happily welcome the chance to work with her again.", "Lindsay was wonderful to work under at Nogin. She brought in a great system to help report numbers across different clients at the company. She helped me become a better worker.", and "Lindsay was one of my favorite people at prAna. She could “always” be counted in to organize, manage and push projects through to completion and she did it with a smile and positive attitude. This is a rare combination of traits that set her apart from many of our coworkers. She is a lovely person and will be a great addition to any team she chooses. 🙏🏽"