Lila Tulp Email & Phone Number

New York, New York, United States

As Digital Marketing Coordinator and Social Media Manager for Square Peg Marketing and Branding, I develop and implement strategies to increase brand awareness and engagement across multiple platforms across the digital landscape, including but not limited to Facebook, Instagram, X, TikTok, LinkedIn, and Pinterest. My role involves planning, creating, and scheduling engaging content, ensuring consistency in brand voice, style, and messaging. I serve as the brand's voice by managing DMs and comments, crafting engaging captions and blogs with SEO objectives, and creating multimedia content. I collaborate with creative teams to develop visual assets and execute social media campaigns that boost follower growth and conversion rates. Additionally, I stay current with industry trends, incorporating new ideas to enhance the brand's message. I track and analyze key performance metrics, using data-driven insights to optimize strategies and present monthly reports to clients, conduct market research, manage online campaigns, optimize website content, and collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Lenexa, Kansas, United States

In my role as Marketing and Social Media Assistant for Square Peg Marketing and Branding, I completed both creative and administrative tasks to support our CEO and Social Media Manager. Some of my responsibilities included managing clients' social media accounts, SEO, and coordinating product launches to maximize brand exposure and engagement. I actively participated in and managed photoshoots and content sessions to maintain brand consistency and quality. Additionally, I rebranded client logos, fonts, and other brand standards using Adobe Creative Suite to enhance brand identity. I also wrote copy and designed deliverables, including email marketing campaigns and print, digital, and social advertisements.

New York, New York, United States

In my role at Christie's, I supported the US and London social media managers and marketing teams on both creative and administrative tasks. I collaborated with the global marketing team to develop and implement strategic marketing plans and generated, executed, and published diverse social media content to effectively engage our audiences. Additionally, I pitched marketing strategies for luxury and fine art sales, conducting thorough research to support my proposals. I tracked and presented weekly marketing, PR, and social media trends to inform decision-making. Working with high-profile clients and influencers for Christie's auctions, I enhanced our marketing efforts as well as scheduled and led cross-functional meetings to present weekly PR clipping reports. Coordinating creative social media photo and video shoots, I ensured our brand aesthetic was maintained and also managed the end-to-end process of launching and tracking social media campaigns to drive engagement and brand awareness.

New York, New York, United States

As the Social Media and Influencer Marketing Manager for fashion and lifestyle brand Boobie World, I managed all social media channels for the brand and the brand influencer, @boobie_billie, ensuring consistent messaging and brand representation. Engaging with followers and influencers, I cultivated relationships to enhance brand awareness. I created, planned, and posted content across social media channels to drive engagement and reach. Additionally, I coordinated brand deals, gifting, and sponsorships, and built influencer relationships to expand brand reach and credibility. I also researched, launched, and maintained a weekly trend-watch segment to keep content relevant and engaging. Over the 14 months I was active in the position, I successfully increased social media followers and engagement by 29.5% through strategic content planning and engagement initiatives.

Columbia, Missouri, United States

As Marketing and Design Assistant at the Office of Student Affairs at the University of Missouri, I played a pivotal role in planning and designing deliverables and apparel, ensuring they resonated with the student body and alumni. I actively contributed to event planning and marketing efforts for Mizzou student activities, clubs, and groups, enhancing engagement and participation. Additionally, I strategized on the best marketing techniques to effectively reach the entire Mizzou student body and alumni, maximizing the impact of our initiatives.

Kansas City, Missouri, United States

During my time at Studio Humankind, I played a pivotal role in enhancing the online presence and brand visibility of the company and its clients. I spearheaded website design and building projects, ensuring they were not only visually appealing but also optimized for search engines. Additionally, I managed all aspects of social media, including scheduling, content creation, design, and crafting engaging captions. My responsibilities extended to designing social media posts and writing insightful blog content on business building, marketing, and branding techniques. I also played a key role in strategizing and executing the overall company brand, as well as developing strategies for client brands, contributing significantly to their growth and success.

Remote

As an event planning intern for Wedfuly, an online wedding planning and execution service, during the height of Covid-19, I assisted in the coordination and execution of virtual wedding events, ensuring that all aspects of the event were seamlessly integrated and executed. Collaborating closely with clients, I worked to understand their vision and preferences, translating them into actionable plans for their virtual wedding experiences. I managed the logistics of virtual events, including vendor coordination, technical setup, and troubleshooting, to ensure smooth event flow. Additionally, I conducted post-event evaluations and gathered feedback to identify areas for improvement and enhance future virtual wedding experiences.

Bachelor'S Degree, Communication, Journalism, And Related Programs

Activities and Societies: Chi Omega, Relevant Youth, American Advertising Federation, National Student Advertising CompetitionBachelor's.

Education record

Activities and Societies: Editor-in-Chief of The Harbinger, International DECA Qualifier, SHARE Volunteer Chair, National Scholastic Press.