A hands-on Chief Marketing Officer with proven marketing experience in territories spanning the UK, EU, APAC & USA. Lilah has over 20 years' experience in leading successful multi-discipline marketing teams, bringing new products to market and delivering high performance marketing strategies that deliver new business revenues, reoccurring revenues and strong CAC results, through the use of high quality, fully integrated omni-channel marketing tactics. A passionate, innovative and results driven marketer, Lilah is highly versed in all areas of marketing and has held board level positions in both corporate and agency environments, working with major technology brands on a global basis with a key focus on brand positioning and market standing, alongside high value opportunity generation. Lilah is a champion of marketing as a science and leaves nothing to chance, leveraging detailed pipeline marketing and proven success models to optimise and deliver marketing results that achieve exceptional market penetration, revenue and ultimately, business growth. Lilah is the Group Chief Marketing Officer at a global SaaS technology group and manages a team of c.90 talented marketers. Specialties:> Marketing leadership / CMO board level> Marketing strategy> Product launch, positioning and GTM> Brand development and ownership > Integrated omnichannel marketing> High growth marketing strategy > Lead / demand generation (targeted and volume) > ABM vertical / horizontal market segmentation > Campaign development and execution > Content marketing and syndication> Effective tactical implementation> Pipeline / performance / metrics driven marketing> Budget management >£5million PA> Marketing return and CAC management> B2B technology marketing> SME, Mid Market & Enterprise> UK, EU, USA & APAC> Social media strategy, execution & performance > Media buying and publisher relations > SEO, PPC, online marketing & Google Adwords specialist - including website launch and optimisation > Influencer/ambassador marketing> Event strategy & management - expo, conference, roundtable and hospitality > Strategic business growth> Advocacy growth and market influence> Marketing team recruitment, management and mentoring