Li Lai Email & Phone Number

Greater Seattle Area

Serves in a strategic Editorial and DEI role across departments, partnering with Business Development, Product, Research, Marketing, and external partners to make Common Sense Media's content offerings more inclusive. Also manages team of writers to make ongoing updates to a back catalog of 40,000+ media reviews. In 2021, spearheaded a major revision to the core review rubric, adding new criteria on how to assess diversity in media (including movies, TV, books, apps, and video games).

Greater Seattle Area

Founded Mediaversity Reviews, a Rotten Tomatoes-certified publication that scores TV and films based on metrics of diversity. Developed original framework that blends qualitative with quantitative data to holistically assess the inclusiveness of a TV show or movie. Speaks at platforms such as Adweek Europe or Rotten Tomatoes and has been featured in outlets like The Verge, Variety, Chicago Tribune, CBC Radio, and others. Oversees all content creation and partnerships (including Lionsgate, UCLA's Center for Scholars and Storytellers, ReelAbilities Film Festival, etc.) Sources, manages, edits, and publishes the work of freelance editors and writers.

Oversaw brand across digital, print, and experiential executions. Developed multichannel campaigns and interactive data stories. Sourced and managed creative contractors including designers, video producers, illustrators, and photographers. Key projects included:• New American Festival, a celebration of immigrant contributions to the arts with 7 tour stops in its inaugural year. Developed identity, website, pop-up shop, and all digital and print collateral. Managed creative contractors and worked closely with Director of Content Strategy to launch• Looking For America, a bipartisan dinner series with 6 events in its inaugural year. Worked closely with the Director of Special Projects to develop identity, website, and print collateral

New York City

Oversaw brand across digital, print, and experiential executions. Spearheaded visuals for multi-platform campaigns, including: • NAE Cities Index, an interactive website. Designed interface, managed developers to execute vision, and created 400 social graphics for national project launch. Winner of Fast Company Design by Innovation and GDUSA awards and exhibited at London's Design Museum•iMarch, an advocacy campaign. Oversaw microsite development and concepted marketing and merchandise for experiential activation on Capitol Hill• Developed new templates and executed research briefs and presentations for 2018 round of Gateways for Growth, an annual competition

New York City

Implemented rebrand and installed the organization's first in-house creative process. Developed all new visual templates and assisted in campaigns including:• Reason for Reform, an anthology of 51 research reports and 51 digital toolkits. Assisted Research Director in managing 10+ designers to produce all content within urgent timeline of two months. Winner of GDUSA award• Gateways for Growth, an annual competition. Developed visual identity and executed research briefs, presentation decks, and digital assets. Winner of GDUSA award

Chicago, Il

Partnered with Creative Director to concept and develop new business pitches and campaigns. Created digital and print assets for extensive list of clients with a focus on Spirits & Beer. Managed interns and the workflow of junior designers and contractors. Key projects include:• Tic Tac and Minions co-branded websites. Designed and collaborated with external developers to execute. Winner of 2 WebAwards and GDUSA award• Negra Modelo website. Designed and collaborated with in-house developers to execute • Dead Bolt Wine launch party. Designed digital and event collateral. Winner of PRO award• Absolut Vodka opening party for Tales of the Cocktail. Designed logo and event collateral. Winner of BizBash Event Style award

New York, Ny

Assorted prints for the largest division at Victoria’s Secret Lingerie (VSL). Managed team of three graphic artists to execute artwork. Presented color and print to design directors. Identified market trends and customer needs with Merchandising partners, and oversaw lab dips and strike-offs with Textile Technologist partners

New York City, Ny

Assorted prints for VSL. Managed team of two graphic artists to execute artwork. Identified market trends and customer needs with Merchandising partners. Mentored interns, resulting in talent retainment: Two interns were hired full-time and a younger intern returned the following year

New York City, Ny

Spearheaded surface embellishment for headlining showpieces, seen during 2009 and 2010 Victoria‘s Secret Fashion Shows. Conducted market research for surface embellishments and worked directly with vendors such as Swarovski to create original samples. Assisted senior print stylists in managing graphic artists to execute print for VSL

Ma, Textiles

Ba, Fashion Design