Li Lai
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Li Lai Email & Phone Number

Senior Director, Content at Common Sense Media at Common Sense Media
Location: Seattle, Washington, United States 9 work roles 2 schools
1 work email found @commonsense.org LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Director, Content at Common Sense Media
Location
Seattle, Washington, United States
Company size

Who is Li Lai? Overview

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Quick answer

Li Lai is listed as Senior Director, Content at Common Sense Media at Common Sense Media, a company with 243 employees, based in Seattle, Washington, United States. AeroLeads shows a work email signal at commonsense.org and a matched LinkedIn profile for Li Lai.

Li Lai previously worked as Senior Director, Content at Common Sense Media and Founder and Editor-in-chief at Mediaversity Reviews. Li Lai holds Ma, Textiles from The University Of Edinburgh.

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{first_initial}{last}@commonsense.org
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Profile bio

About Li Lai

Editor and TV/film critic specializing in sourcing, managing, and supporting diverse writers. Passionate about making entertainment media more inclusive across all channels. Founded Mediaversity Reviews, a website that scores TV and films on metrics of diversity which has been featured in Variety, The Verge, the LA Times, Chicago Tribune, and other outlets.Speaks at venues such as Adweek Europe to share insights on diversity, equity, and inclusion. Past clients/collaborators include Lionsgate, Think with Google, and the Producers Guild of America. This work in TV and film, as well as 10+ years as a creative director and visual designer, has won industry recognition by Makers & Shakers Awards, Fast Company's Innovation by Design Awards, WebAwards, London's Design Museum, and more. Currently sits on the advisory board of The Offing literary magazine and is an Impact Guild member.

Listed skills include Illustration, Fashion, Illustrator, Art Direction, and 18 others.

Current workplace

Li Lai's current company

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Common Sense Media
Common Sense Media
Senior Director, Content at Common Sense Media
san francisco, california, united states
Website
Employees
243
AeroLeads page
9 roles

Li Lai work experience

A career timeline built from the work history available for this profile.

Senior Director, Content

Current

Greater Seattle Area

Serves in a strategic Editorial and DEI role across departments, partnering with Business Development, Product, Research, Marketing, and external partners to make Common Sense Media's content offerings more inclusive. Also manages team of writers to make ongoing updates to a back catalog of 40,000+ media reviews. In 2021, spearheaded a major revision to.

Jul 2021 - Present

Founder And Editor-In-Chief

Current

Greater Seattle Area

Founded Mediaversity Reviews, a Rotten Tomatoes-certified publication that scores TV and films based on metrics of diversity. Developed original framework that blends qualitative with quantitative data to holistically assess the inclusiveness of a TV show or movie. Speaks at platforms such as Adweek Europe or Rotten Tomatoes and has been featured in.

Dec 2016 - Present

Creative Director

  • Oversaw brand across digital, print, and experiential executions. Developed multichannel campaigns and interactive data stories. Sourced and managed creative contractors including designers, video producers.
  • New American Festival, a celebration of immigrant contributions to the arts with 7 tour stops in its inaugural year. Developed identity, website, pop-up shop, and all digital and print collateral. Managed creative.
  • Looking For America, a bipartisan dinner series with 6 events in its inaugural year. Worked closely with the Director of Special Projects to develop identity, website, and print collateral
Feb 2019 - Jul 2021

Associate Creative Director

New York City

  • Oversaw brand across digital, print, and experiential executions. Spearheaded visuals for multi-platform campaigns, including:
  • NAE Cities Index, an interactive website. Designed interface, managed developers to execute vision, and created 400 social graphics for national project launch. Winner of Fast Company Design by Innovation and GDUSA.
  • iMarch, an advocacy campaign. Oversaw microsite development and concepted marketing and merchandise for experiential activation on Capitol Hill
  • Developed new templates and executed research briefs and presentations for 2018 round of Gateways for Growth, an annual competition
Jan 2018 - Feb 2019

Visual Communications Manager

New York City

  • Implemented rebrand and installed the organization's first in-house creative process. Developed all new visual templates and assisted in campaigns including:
  • Reason for Reform, an anthology of 51 research reports and 51 digital toolkits. Assisted Research Director in managing 10+ designers to produce all content within urgent timeline of two months. Winner of GDUSA award
  • Gateways for Growth, an annual competition. Developed visual identity and executed research briefs, presentation decks, and digital assets. Winner of GDUSA award
Jul 2016 - Jan 2018

Senior Graphic Designer

Chicago, IL

  • Partnered with Creative Director to concept and develop new business pitches and campaigns. Created digital and print assets for extensive list of clients with a focus on Spirits & Beer. Managed interns and the.
  • Tic Tac and Minions co-branded websites. Designed and collaborated with external developers to execute. Winner of 2 WebAwards and GDUSA award
  • Negra Modelo website. Designed and collaborated with in-house developers to execute
  • Dead Bolt Wine launch party. Designed digital and event collateral. Winner of PRO award
  • Absolut Vodka opening party for Tales of the Cocktail. Designed logo and event collateral. Winner of BizBash Event Style award
Feb 2014 - Jun 2016

Associate Print Stylist

New York, NY

Assorted prints for the largest division at Victoria’s Secret Lingerie (VSL). Managed team of three graphic artists to execute artwork. Presented color and print to design directors. Identified market trends and customer needs with Merchandising partners, and oversaw lab dips and strike-offs with Textile Technologist partners

Apr 2012 - Aug 2012

Assistant Print Stylist

New York City, NY

Assorted prints for VSL. Managed team of two graphic artists to execute artwork. Identified market trends and customer needs with Merchandising partners. Mentored interns, resulting in talent retainment: Two interns were hired full-time and a younger intern returned the following year

Mar 2010 - Apr 2012

Design Assistant

New York City, NY

Spearheaded surface embellishment for headlining showpieces, seen during 2009 and 2010 Victoria‘s Secret Fashion Shows. Conducted market research for surface embellishments and worked directly with vendors such as Swarovski to create original samples. Assisted senior print stylists in managing graphic artists to execute print for VSL

Oct 2008 - Mar 2010
Team & coworkers

Colleagues at Common Sense Media

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2 education records

Li Lai education

FAQ

Frequently asked questions about Li Lai

Quick answers generated from the profile data available on this page.

What company does Li Lai work for?

Li Lai works for Common Sense Media.

What is Li Lai's role at Common Sense Media?

Li Lai is listed as Senior Director, Content at Common Sense Media at Common Sense Media.

What is Li Lai's email address?

AeroLeads has found 1 work email signal at @commonsense.org for Li Lai at Common Sense Media.

Where is Li Lai based?

Li Lai is based in Seattle, Washington, United States while working with Common Sense Media.

What companies has Li Lai worked for?

Li Lai has worked for Common Sense Media, Mediaversity Reviews, New American Economy, Legacy Marketing Partners, and Victoria'S Secret.

Who are Li Lai's colleagues at Common Sense Media?

Li Lai's colleagues at Common Sense Media include Anne Zehren, Angela Calvin, Phd, Dylan Alles, Jamie Kyle, and Bryan Macaraig.

How can I contact Li Lai?

You can use AeroLeads to view verified contact signals for Li Lai at Common Sense Media, including work email, phone, and LinkedIn data when available.

What schools did Li Lai attend?

Li Lai holds Ma, Textiles from The University Of Edinburgh.

What skills is Li Lai known for?

Li Lai is listed with skills including Illustration, Fashion, Illustrator, Art Direction, Fashion Design, Photoshop, Adobe Photoshop, and Concept Development.

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