Li Lai Email and Phone Number
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Editor and TV/film critic specializing in sourcing, managing, and supporting diverse writers. Passionate about making entertainment media more inclusive across all channels. Founded Mediaversity Reviews, a website that scores TV and films on metrics of diversity which has been featured in Variety, The Verge, the LA Times, Chicago Tribune, and other outlets.Speaks at venues such as Adweek Europe to share insights on diversity, equity, and inclusion. Past clients/collaborators include Lionsgate, Think with Google, and the Producers Guild of America. This work in TV and film, as well as 10+ years as a creative director and visual designer, has won industry recognition by Makers & Shakers Awards, Fast Company's Innovation by Design Awards, WebAwards, London's Design Museum, and more. Currently sits on the advisory board of The Offing literary magazine and is an Impact Guild member.
Common Sense Media
View- Website:
- commonsense.org
- Employees:
- 243
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Senior Director, ContentCommon Sense Media Jul 2021 - PresentGreater Seattle AreaServes in a strategic Editorial and DEI role across departments, partnering with Business Development, Product, Research, Marketing, and external partners to make Common Sense Media's content offerings more inclusive. Also manages team of writers to make ongoing updates to a back catalog of 40,000+ media reviews. In 2021, spearheaded a major revision to the core review rubric, adding new criteria on how to assess diversity in media (including movies, TV, books, apps, and video games).
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Founder And Editor-In-ChiefMediaversity Reviews Dec 2016 - PresentGreater Seattle AreaFounded Mediaversity Reviews, a Rotten Tomatoes-certified publication that scores TV and films based on metrics of diversity. Developed original framework that blends qualitative with quantitative data to holistically assess the inclusiveness of a TV show or movie. Speaks at platforms such as Adweek Europe or Rotten Tomatoes and has been featured in outlets like The Verge, Variety, Chicago Tribune, CBC Radio, and others. Oversees all content creation and partnerships (including Lionsgate, UCLA's Center for Scholars and Storytellers, ReelAbilities Film Festival, etc.) Sources, manages, edits, and publishes the work of freelance editors and writers. -
Creative DirectorNew American Economy Feb 2019 - Jul 2021Oversaw brand across digital, print, and experiential executions. Developed multichannel campaigns and interactive data stories. Sourced and managed creative contractors including designers, video producers, illustrators, and photographers. Key projects included:• New American Festival, a celebration of immigrant contributions to the arts with 7 tour stops in its inaugural year. Developed identity, website, pop-up shop, and all digital and print collateral. Managed creative contractors and worked closely with Director of Content Strategy to launch• Looking For America, a bipartisan dinner series with 6 events in its inaugural year. Worked closely with the Director of Special Projects to develop identity, website, and print collateral -
Associate Creative DirectorNew American Economy Jan 2018 - Feb 2019New York CityOversaw brand across digital, print, and experiential executions. Spearheaded visuals for multi-platform campaigns, including: • NAE Cities Index, an interactive website. Designed interface, managed developers to execute vision, and created 400 social graphics for national project launch. Winner of Fast Company Design by Innovation and GDUSA awards and exhibited at London's Design Museum•iMarch, an advocacy campaign. Oversaw microsite development and concepted marketing and merchandise for experiential activation on Capitol Hill• Developed new templates and executed research briefs and presentations for 2018 round of Gateways for Growth, an annual competition
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Visual Communications ManagerNew American Economy Jul 2016 - Jan 2018New York CityImplemented rebrand and installed the organization's first in-house creative process. Developed all new visual templates and assisted in campaigns including:• Reason for Reform, an anthology of 51 research reports and 51 digital toolkits. Assisted Research Director in managing 10+ designers to produce all content within urgent timeline of two months. Winner of GDUSA award• Gateways for Growth, an annual competition. Developed visual identity and executed research briefs, presentation decks, and digital assets. Winner of GDUSA award
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Senior Graphic DesignerLegacy Marketing Partners Feb 2014 - Jun 2016Chicago, IlPartnered with Creative Director to concept and develop new business pitches and campaigns. Created digital and print assets for extensive list of clients with a focus on Spirits & Beer. Managed interns and the workflow of junior designers and contractors. Key projects include:• Tic Tac and Minions co-branded websites. Designed and collaborated with external developers to execute. Winner of 2 WebAwards and GDUSA award• Negra Modelo website. Designed and collaborated with in-house developers to execute • Dead Bolt Wine launch party. Designed digital and event collateral. Winner of PRO award• Absolut Vodka opening party for Tales of the Cocktail. Designed logo and event collateral. Winner of BizBash Event Style award -
Associate Print StylistVictoria'S Secret Apr 2012 - Aug 2012New York, NyAssorted prints for the largest division at Victoria’s Secret Lingerie (VSL). Managed team of three graphic artists to execute artwork. Presented color and print to design directors. Identified market trends and customer needs with Merchandising partners, and oversaw lab dips and strike-offs with Textile Technologist partners -
Assistant Print StylistVictoria'S Secret Mar 2010 - Apr 2012New York City, NyAssorted prints for VSL. Managed team of two graphic artists to execute artwork. Identified market trends and customer needs with Merchandising partners. Mentored interns, resulting in talent retainment: Two interns were hired full-time and a younger intern returned the following year
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Design AssistantVictoria'S Secret Oct 2008 - Mar 2010New York City, NySpearheaded surface embellishment for headlining showpieces, seen during 2009 and 2010 Victoria‘s Secret Fashion Shows. Conducted market research for surface embellishments and worked directly with vendors such as Swarovski to create original samples. Assisted senior print stylists in managing graphic artists to execute print for VSL
Li Lai Skills
Li Lai Education Details
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Textiles -
Fashion Design
Frequently Asked Questions about Li Lai
What company does Li Lai work for?
Li Lai works for Common Sense Media
What is Li Lai's role at the current company?
Li Lai's current role is Senior Director, Content at Common Sense Media.
What is Li Lai's email address?
Li Lai's email address is li****@****nyc.com
What schools did Li Lai attend?
Li Lai attended The University Of Edinburgh, University Of California, Davis.
What are some of Li Lai's interests?
Li Lai has interest in Civil Rights And Social Action, Politics, Education, Arts And Culture, Health.
What skills is Li Lai known for?
Li Lai has skills like Illustration, Fashion, Illustrator, Art Direction, Fashion Design, Photoshop, Adobe Photoshop, Concept Development, Adobe Illustrator, Tech Packs, Trend Analysis, Adobe Creative Suite.
Who are Li Lai's colleagues?
Li Lai's colleagues are Dick Soule, Betsy Mandel, Claudia Badillo, Phr, Shrm-Cp, Namrata Khaneja, Sheryl Alexander, Jamie Kyle, Amanda Lenhart.
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