For All é um grupo de comunicação e estratégia focado no desenvolvimento de negócios dos seus clientes. Tem forte foco no Nordeste do país e é estruturado sobre um exclusivo banco de dados das principais capitais da região.Formado pelas empresas Lícia Fábio Produções e Eventos, Usina Marketing's, Up! e 8 Bisz, o grupo desenvolve estratégias e soluções de comunicação para empresas e seus públicos com ampla e única plataforma de relacionamento em toda região.

Over 20 years of responsible professional experience in marketing and expansion management, applied to financial, communication & mass media, retail (shopping centers) and higher education fields, occupying executive roles in over 16 years.Experience in participating on Merger & Acquisition Proccesses, in conducting strategic planning formulation and management (based on BSC and PMI best practices), in formulating and managing Business Plans and Expansion Strategies, following the best practices of Corporate Governance, including SOX regulations.Expertise in developing and managing marketing strategies, including identifying external threats and opportunities, evaluating the potential of diverse markets, selecting target markets, establishing realistic goals, and formulating marketing strategic plans. Has accomplished several awards in the last 5 years, including best marketing professional and best advertisement campaign.Working as Marketing and Expansion Director, is the executive responsible for the Expansion Plan, based on acquisitions and the improvement of the market share. Also responsible for the Marketing Management, Sales Management, Strategy Management Office (SMO) and Project Management Office (PMO).Skills in managing and motivating teams, reaching challenging goals, starting up innovative projects and strong competences in interpersonal relationships.Degrees in business administration, marketing and organizational psychology.Specialties:Marketing Management, Strategic Planning, Developing and Implementing Business Plans, Strategic Project Management, Product Portfolio Management, BSC, Customer Relationship Management, Webmarketing

Responsible for the Expansion Plan, based on acquisitions and the improvement of the market share. Also responsible for the Marketing Management, Sales Management, Strategy Management Office (SMO) and Project Management Office (PMO).

Responsável por desenvolver o planejamento estratégico do marketing e de sua programação anual, coordenando as ações de promoção, publicidade, eventos e calendário de varejo do Shopping líder do mercado baiano e 2o mais antigo do Brasil.

Responsável pela etapa de planejamento de marketing e lançamento do primeiro entertainment center da América Latina, desenvolvendo as principais estratégias para a implementação do equipamento e realizando os eventos de inauguração na cidade.