Lila Pfohl, Mas Email & Phone Number

New York, New York, United States

Rye, New York, United States

Purchase, New York, United States

• Conducted media research coverage in North America, Europe and Asia on equities including Meta, Snapchat, Google, Roku, Pinterest, Bytedance (TikTok), Amazon, Microsoft, X (previously Twitter), Reddit, National TV Advertising (Paramount, Disney, Warner Brothers Discovery, Comcast)• Joined weekly sales calls to present competitive analysis on equities and current advertising market trends to key stakeholders• Researched, analyzed, and obtained understanding of key trends shaping the media and advertising industry and companies• Worked closely with senior researchers on the Global Media team to provide relevant and timely marketplace intelligence• Connected via emails and phone calls with media industry professionals to facilitate in-depth interviews on industry trends to contribute to 300+ research reports• Developed questionnaires to ask media industry professionals and created descriptions from questionaries for each report• Tracked key data and metrics from various reports which entailed advertisement spending, advertisement spending outlook, ROI, platforms gaining and losing share of advertising spend, etc.• Responsible for creating various marketing and media decks which entailed methodologies, tracking data, core research, description of custom research process, and overview of source development• Created monthly email marketing templates to send to customers and wrote synopsizes and key takeaways on industry forums• Led team operations and project management initiatives to ensure team initiatives and goals were executed in a timely manor• Utilized Microsoft Excel to track source outreach, store source development data, track media data metrics, and any other data related items

Darien, Connecticut, United States

• Lead the team to a 10-0 season and CONNY Championship• Planned, prepared, and executed practice and competition plans, strategies, and alternatives which were designed to bring success to the program• Communicated with athletes to provide guidance and assistance in their success both on and off the field of play• Lead player development in relation to proper technique, advanced skill instruction, positive sportsmanship, and competition strategy along with team building activities• Encouraged young woman to be confident in their athletic abilities and empowered them to be proud of their strength, teamwork, and effort

Rye, New York, United States

White Plains, New York, United States

• Created, wrote, and drafted consumer targeted posts to be uploaded on various social media platforms • Utilized LinkedIn, Instagram, and Snapchat to facilitate brand awareness and consumer engagement for the application launch• Participated in weekly meetings to ensure timeline and goals were being met leading up to the launch • Worked cross collaboratively with technology teams to give feedback on application design, new add-ons, and functionality to ensure its marketability to future users

Westchester County, New York, United States

Sydney, Australia

• Assisted on the Tokyo 2020 Summer Olympics Campaign • Created a promotional plan which included developing the online profiles for Instagram and Facebook• Reformatted the company website and the company logo to create an improved brand awareness• Organized a promotional event kit to connect younger athletes with current athletes on the Australian Olympic team• Assisted with promotion strategy including managing social media accounts, posts, and engagement as well as advertising information and media from the Australian Olympic Committee

Stowe, Vermont, United States

• Used Microsoft Dynamics CRM system to manage my activities, leads, campaign and opportunities. Joined in on sales presentations to learn presentation skills and the sales methodology process. • Held weekly prospect calls for lead generation. • Assisted in market research and development of target market lists, as well as RFP responses. • Helped manage monthly marketing campaigns, and created weekly social media and blog posts.

White Plains, New York

• As a general counselor I worked with a group of around 30 8 year old girls. I individually supervised a subgroup within that group. • I lead and coached camp activities, mentored children, and helped create a happy and cohesive group environment. • As a sports coach and activity specialist I coached boys and girls aged 6-12 in lacrosse. I organized and coached drills, activities, and games. I also helped in other sports including tennis, hockey, soccer, basketball, and baseball as needed.

Larchmont, New York, United States

Master Of Science - Ms, Marketing Analytics And Strategy

Bachelor Of Science - Bs, Finance And Marketing

Activities and Societies: President of Women's Club Lacrosse, Club Field Hockey, Finance Club, Marketing Clubhttps://www.fairfield.edu

Bachelor Of Science - Bs, Finance And Marketing, Junior

High School Diploma

Activities and Societies: Peer Leader, Varsity Lacrosse, Varsity Field Hockey, 2017 NYSAIS Champions, 2017 Varsity Lacrosse Team MVP, 2016.