Lehai Li 李乐海 Email & Phone Number

Shenzhen, Guangdong, China

Shanghai, China

St Louis, Missouri, United States

• Assessed Emerson’s data utilization across different business units by conducting interviews with Marketing and IT leaders• Standardized and prioritized key marketing performance indicators (KPIs) across Emerson’s Commercial and Residential Solution Business ($6+ billion business unit)• Developed framework that identifies key data inputs for KPIs and identified data gaps• Created framework implementation plan to help Emerson’s marketing team become more data-driven

Shanghai City, China

• Built dashboards based on Rshiny to help partners check the daily transaction metrics quickly. Drew the data from the database using SQL and designed the sidebar and body of the dashboard in Rstudio. Set up the automation so that the dashboard will update on a daily basis.• Dealt with the ad-hoc requests from the partners. For example, detected sellers’ misbehavior of raising price abnormally. Used R to locate a specific group of sellers and made the comparison of their average prices of products. Generated an ID list of problematic sellers and reported them to the partner, resulting in preventing eBay's potential loss of more than $50,000.• Built and improved models for evaluating the performance of marketing campaigns.

Master Of Science - Business Analytics, Financial Technology, 3.93/4.0

Bachelor'S Degree, Financial Management, 3.5/4.0