Lileth Perez Email & Phone Number

Lead of Print Product Research and Analytics- Estimates annual 24-month contribution of print products based on forecasted conversions, conversion rate, gross margin and purchase frequency.- Creates competitor and pricing reports and analyses. This is to determine what options are being offered by the competitors as well as how they price their products as against ours.- Conducts options gap analyses. This is to determine what product options can be added to other brands and how much the potential contribution would be.- Conducts sales performance analyses to see how each of our products performs month-over-month and year-over-year. Through this analysis, action items are being lined up to either maintain or improve product performace and generate more sales.

Mandaluyong City, Philippines, 1550

Manages campaigns for both Adwords and BingAds with a goal to hit the target Return on Investment (ROI).Considers Lifetime Value (LTV), Conversions, Spend and Cost-per-Acquistion (CPA) in analyzing and applying optimization plans.Creates campaign buildouts and does keyword research for new campaigns.Analyzes different products offered by DRI brands for campaign expansion with a goal to test product performance in acquiring new conversions and increasing contribution.Handles Product Listing Ads (now Shopping Campaigns).Creates feeds and landing pages for Shopping campaigns.Creates analysis on how to improve shopping campaign performance.

Mandaluyong City, Philippines, 1550

Manages campaigns for both Adwords and BingAds with a goal to hit the target Return on Investment (ROI).Considers Lifetime Value (LTV), Conversions, Spend and Cost-per-Acquistion (CPA) in analyzing and applying optimization plans.Creates campaign buildouts and does keyword research for new campaigns.Analyzes different products offered by DRI brands for campaign expansion with a goal to test product performance in acquiring new conversions and increasing contribution.Handles Product Listing Ads (now Shopping Campaigns).Creates feeds and landing pages for Shopping campaigns.Creates analysis on how to improve shopping campaign performance.

Mandaluyong City, Philippines, 1550

Analyzes marketing channel performance including SEO, SEM (Paid Media), Email Marketing, PLA (Product Listing Ads) and Affiliates.Provides action items on how to resolve each issues encountered on the said marketing channels.Regularly updates marketing reports for executives and team members' utilization.

Mandaluyong City, Philippines, 1550

Builds links through link buys with a goal to increase organic traffic of DRI's main brand, UPrinting.com.Creates and submits articles on article submission sites.Creates blurbs for social bookmarking.Regularly updates SEO reports for managers and team utilization.

Mandaluyong City, Philippines, 1552

Writes content for product pages which includes product specifications, pricing and utilization.Adds specific meta keywords and meta descriptions for SEO optimization purposes.Creates and maintains blogs.