Lilian Fajardo Email & Phone Number

Vancouver, British Columbia, Canada

Initially volunteered and within two months was hired as UX Designer. ➞ Created UX/UI design for an Education Micro-site. Designed a Latin Canadian Business Network website and the jobs module.➞ Conduct usability testing & iterate designs based on user feedback, incorporating best practices, industry standards, and business KPIs for Carnaval del Sol website. ➞CSOL 2023 15th Anniversary through Digital Media, i.e. Newsletters (mailings), google ads, website, and Apps.

Vancouver, British Columbia, Canada

Company: "Honeycomb Digital Marketing"Redesigned & Coded Front-End BUA Website: Improved the CEO's performance, boosting it from 75 to 92, and enhanced the accessibility for organic searches, elevating it from 86 to 92, leading to an improved position in Shopify and effective management of B2B relationships with key international and domestic customers providing support and troubleshooting technical issues. Supported communication with 3PL partners in India.

Mexico City, Mexico

Company: "Parr - copywriting"Redesigned and coded Front-End for Parr website in WordPress following accessible design principles to guarantee the visually impaired clients using the site would distinguish all the elements.

Vancouver, British Columbia, Canada

+ Graded students' assignments for the course Introduction to User Experience Design by following the rubrics defined by the instructor, which helped students get their constructive feedback to learn and improve on principles of user experience (UX) design like Information architecture, user research, interaction design and usability testing.+ Graded students' assignments for the course Advanced User Experience by following the rubrics defined by the instructor, which helped students… Show more + Graded students' assignments for the course Introduction to User Experience Design by following the rubrics defined by the instructor, which helped students get their constructive feedback to learn and improve on principles of user experience (UX) design like Information architecture, user research, interaction design and usability testing.+ Graded students' assignments for the course Advanced User Experience by following the rubrics defined by the instructor, which helped students get their constructive feedback to learn and improve their skills on user flow, wireframes and UX notes.+ Graded students' assignments for the course Advanced Graphics Design by following the rubrics defined by the instructor, which helped students get their constructive feedback to learn and improve their skills on the creation of Design System and Figma Prototypes. Show less

Vancouver, British Columbia, Canada

+ Collaborated designing the interactive activities in the e-book for the Chemistry department in Langara College, by understanding H5P Content Types for Pressbook, which helped their students to practice and learn by themselves the content.+ Created a style guide for a Chemistry e-book, by following accesible design principles, which guaranteed that visually-impaired individuals with Deuteranopia, Protanopia and Tritanopia will distinguish all the elements of the… Show more + Collaborated designing the interactive activities in the e-book for the Chemistry department in Langara College, by understanding H5P Content Types for Pressbook, which helped their students to practice and learn by themselves the content.+ Created a style guide for a Chemistry e-book, by following accesible design principles, which guaranteed that visually-impaired individuals with Deuteranopia, Protanopia and Tritanopia will distinguish all the elements of the illustrations.+ Designed and selected the images of the first 5 chapters for the e-book of the Chemistry department in Langara College using Illustrator and Stark plugin for Figma helped to make illustrations and validated the accessibility. Show less

Mexico City, Mexico

An organization that creates custom software, hardware, virtual reality, and augmented reality solutions for small to mid-size firms with a staff 17. ➞ SUPERVISED: A team of 10 (Full-Stack Developer, Front-End Developer, UX Designer, Graphic Designers (2), Unity Developer, 3D Modeler Designer, Instructional Designer, Electric Engineer & Robotic Engineer) providing process managed of VR & AR apps.➞ RECRUITED: by CEO to spearhead the organization's transition towards in-house 3D… Show more An organization that creates custom software, hardware, virtual reality, and augmented reality solutions for small to mid-size firms with a staff 17. ➞ SUPERVISED: A team of 10 (Full-Stack Developer, Front-End Developer, UX Designer, Graphic Designers (2), Unity Developer, 3D Modeler Designer, Instructional Designer, Electric Engineer & Robotic Engineer) providing process managed of VR & AR apps.➞ RECRUITED: by CEO to spearhead the organization's transition towards in-house 3D modeling and unity development for VR and AR apps based upon knowledge of 3D visualization and rendering of materials.➞ USER-CENTERED DESIGN PRINCIPLES: Advocated for user-centered design principles and practices within the organization, championing the importance of delivering exceptional user experiences.➞ RESEARCH: Conducted research, designed and administered usability tests with end users, gathering insights, analyzing user behavior to drive the design and development of user-centric experience for e-commerce platform using results to adjust coding and enhance the journey for customers, inform design decisions, and identify areas for improvement. ➞ STAKEHOLDER MANAGEMENT: Collaborated with diverse e-commerce stakeholders to define project goals, user requirements, and success metrics, balancing competing interests and creating a solution that satisfies all parties involved.➞ TESTED OF DESIGN CONCEPTS & INTERACTIONS: Created journey maps, wireframes, prototypes, and high-fidelity mock-ups to communicate effectively and test design concepts interacting with a multidisciplinary team.➞ TROUBLESHOT: Project managed a challenging project that faced significant delays and led the team to resolve issues, overseeing teams work and providing advice and feedback that ensured the project's successful outcome.➞ EVALUATION: Diagnosed project gaps by analyzing post-mortem reports to create standardized processes. Show less

Mexico City, Mexico

A furniture & accessories company serving the residential space by creating customized furniture with different materials, colours and fabrics. ➞ DESIGN MANAGEMENT: Oversaw Design Management, including defining strategies, planning, design and supervision of product development and preparing blueprints for pricing and manufacture of products.➞ QUALITATIVE & QUANTITATIVE RESEARCH: Delivered comprehensive research, encompassing data on the market shift towards modular furniture… Show more A furniture & accessories company serving the residential space by creating customized furniture with different materials, colours and fabrics. ➞ DESIGN MANAGEMENT: Oversaw Design Management, including defining strategies, planning, design and supervision of product development and preparing blueprints for pricing and manufacture of products.➞ QUALITATIVE & QUANTITATIVE RESEARCH: Delivered comprehensive research, encompassing data on the market shift towards modular furniture through analysis of competitors, sellers, and end users and presented findings with recommendations of new designs to CEO for approval. ➞ REDESIGNED FURNITURE: Based upon research, created 22 modular furnishing products that increased sales by 35%.➞ VISUAL CONTENT CREATION: For digital media and broadcast in social networks overseeing digital product catalogue and website and developing the corporate identity and branding using Adobe Flash.➞ USER EXPERIENCE: Developed a comprehensive user experience by creating a standardized presentation template for the corporate brand, including redesigning staff uniforms, truck logos, care and guarantee cards, and invoices.➞ TRAINING SALES PROGRAM: Developed a program for the sales team to create info-graphic cards that increased understanding of materials and targeted audience. Show less

Mexico City, Mexico

Organization that used innovative methodologies to diagnose and understand the needs of their customers and then provided image and visual communication, including interactive experiences for end users, product design, spaces and stands, digital advertising and social networks. Oversaw the Coca-Cola Femsa account (the largest Coca-Cola product bottling franchise in the world) and created ideas and recommendations on unique experiences for their customers.➞ SUPERVISED DESIGN TEAM:… Show more Organization that used innovative methodologies to diagnose and understand the needs of their customers and then provided image and visual communication, including interactive experiences for end users, product design, spaces and stands, digital advertising and social networks. Oversaw the Coca-Cola Femsa account (the largest Coca-Cola product bottling franchise in the world) and created ideas and recommendations on unique experiences for their customers.➞ SUPERVISED DESIGN TEAM: Coordinated a team of 6 designers implementing weekly sprints and team SCAMPER brainstorming sessions and design thinking methodology to encourage innovative solutions for the client and users' needs ensuring successful designs of point-of-purchase products. ➞ MONITORED PROJECT PROGRESS: Tracked KPIs, prepared regular status reports, and communicated project updates to stakeholders.➞ STAKEHOLDER MANAGEMENT: Facilitated and conducted project meetings to ensure all stakeholders received up-to-date project lifecycle information.➞ EVALUATION OF PROJECTS: Conducted project post-mortems, gathered lessons learned, and implemented improvements for future projects. Show less

Development Of New Products

Design Management. Definition of strategies, programming, planning, design and supervision of the complete development of products.Visual content in media, diffusion on social networks.Defined the wireframes by using Adobe Illustrator which resulted in accurate brief of the webpage needs used by the webpage developer company. Branding and corporate identity development.Training for the Sales and Warehouse team.Resolved customer inquiries by email… Show more Design Management. Definition of strategies, programming, planning, design and supervision of the complete development of products.Visual content in media, diffusion on social networks.Defined the wireframes by using Adobe Illustrator which resulted in accurate brief of the webpage needs used by the webpage developer company. Branding and corporate identity development.Training for the Sales and Warehouse team.Resolved customer inquiries by email, consistently exceeding targets and pioneering processes for better customer satisfaction. Show less

📍 Mexico City, Mexico

Designed catalogue section by using Adobe Photoshop for material infographics and photos which improved duration of the time spent for browsing webpage by 40%.Changed the background of the store photos by using Adobe Photoshop which increased the engagement to the brand due to the new cozy look and feel of the products.✅ Re-designed branding and corporate identity by choosing an accurate typeface and color pallet that followed the voice of the brand, which resulted in increased… Show more Designed catalogue section by using Adobe Photoshop for material infographics and photos which improved duration of the time spent for browsing webpage by 40%.Changed the background of the store photos by using Adobe Photoshop which increased the engagement to the brand due to the new cozy look and feel of the products.✅ Re-designed branding and corporate identity by choosing an accurate typeface and color pallet that followed the voice of the brand, which resulted in increased client engagement.✅ Designed visual content in digital media and broadcast in social networks by using Photoshop, which resulted in increasing user interaction by 50%. Show less

Mexico City, Mexico

Realization of renderings and blueprints for furniture production, product photography, photo edition, and updating of the Digital Catalog with Adobe Flash.

Mexico City, Mexico

Company: "Marai Toys, LLC" Designed for Treefies a family of 10 teddies, with each purchase the company will plant a tree.Designed in Mexico, produced in China, and sold in the USA.

Education record

Post-Degree Diploma, Web And Mobile App Design And Development

Awards: Dean's Honor Roll 3/4 times. Capstone Project: Shelff App ~ UI-UX Designer & Project Manager. Apr 2022 • Project managed & led.

Diploma Of Education, Innovation And Development Of Products And Services

Workshop, Photography

Visual Merchandising Seminar

Bachelor'S Degree, Industrial And Product Design

Successfully served as the President of the Industrial Design Association, INNOVA, during the January-May 2007 semester. Led.