Lilian Fajardo Email and Phone Number
Lilian Fajardo personal email
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The power of design has always fascinated me, so I studied Industrial design at university. Throughout my career, I have worked with manufacturing, tech companies, and non-profit and consulting companies, assisting them in solving their digital problems by designing user-centric products which tells a story, and supporting them in reaching their business goals. I began my career at Calle Veinte, a furniture manufacturing company as an Industrial Designer and where I worked with the Design team to evaluate our existing products and identify future trends to influence the furniture design to meet the end user’s needs. In my next role, I was the Lead Product Designer for Masiosare Studio, where I led a team of 6 Designers to design a thinking methodology to encourage innovative solutions for the client and users' needs ensuring successful designs of point-of-purchase products. I then returned to Calle Veinte, I successfully obtained CEO approval to develop modular furniture following a detailed research presentation. This involved analyzing market trends, competitor analysis, and gathering insights from sellers and end users. By redesigning the furniture assembly and implementing more durable joints, I effectively reduced product costs while maintaining quality standards. My next role was as a Project Manager for Funktionell, a company that produced customized software and hardware using VR and AR solutions for a diverse clientele. I supervised a mixed team of 10 that included UX Designers, graphic designers and developers to create VR and AR apps for customers. This role confirmed my interest in focusing my career on UX Design, and I decided to move from Mexico City to Vancouver. To supplement my work experience, I enrolled in a Post degree program at Langara College in Web & Mobile App Design and Development. Since completing the program in 2022, I have worked as a UX Designer for Latincouver.EXPERTISE PROJECT MANAGEMENT: Stakeholder Relations | Scheduling | Requirements Elicitation & Analysis | Budgeting | Metrics | Visibility Testing & Rollout | SupportSOFTWARE: Illustrator | Photoshop | After Effects | XD | Figma | HTML | CSS | SAAS | CMS | JavaScriptTECHNICAL: Visual Communication | Wireframing | Prototyping | Mental Models | User Journeys | Interaction | Design | Information Architecture | User-Centered Design | Design Thinking | Prototyping | 3D | Ergonomics & Human FactorsConnect with me to explore the transformative impact of UX on organizations. Visit my website for more information and to view my portfolio.www.lilfajardo.com
Latincouver
View- Website:
- latincouver.ca
- Employees:
- 61
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Ux DesignerLatincouver Sep 2022 - PresentVancouver, British Columbia, CanadaInitially volunteered and within two months was hired as UX Designer. ➞ Created UX/UI design for an Education Micro-site. Designed a Latin Canadian Business Network website and the jobs module.➞ Conduct usability testing & iterate designs based on user feedback, incorporating best practices, industry standards, and business KPIs for Carnaval del Sol website. ➞CSOL 2023 15th Anniversary through Digital Media, i.e. Newsletters (mailings), google ads, website, and Apps.
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Ecommerce DesignerLilian Fajardo Consultant Dec 2022 - May 2023Vancouver, British Columbia, CanadaCompany: "Honeycomb Digital Marketing"Redesigned & Coded Front-End BUA Website: Improved the CEO's performance, boosting it from 75 to 92, and enhanced the accessibility for organic searches, elevating it from 86 to 92, leading to an improved position in Shopify and effective management of B2B relationships with key international and domestic customers providing support and troubleshooting technical issues. Supported communication with 3PL partners in India. -
Web DesignerLilian Fajardo Consultant Aug 2022 - Dec 2022Mexico City, MexicoCompany: "Parr - copywriting"Redesigned and coded Front-End for Parr website in WordPress following accessible design principles to guarantee the visually impaired clients using the site would distinguish all the elements.
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MarkerLangara College Jan 2022 - Apr 2022Vancouver, British Columbia, Canada+ Graded students' assignments for the course Introduction to User Experience Design by following the rubrics defined by the instructor, which helped students get their constructive feedback to learn and improve on principles of user experience (UX) design like Information architecture, user research, interaction design and usability testing.+ Graded students' assignments for the course Advanced User Experience by following the rubrics defined by the instructor, which helped students… Show more + Graded students' assignments for the course Introduction to User Experience Design by following the rubrics defined by the instructor, which helped students get their constructive feedback to learn and improve on principles of user experience (UX) design like Information architecture, user research, interaction design and usability testing.+ Graded students' assignments for the course Advanced User Experience by following the rubrics defined by the instructor, which helped students get their constructive feedback to learn and improve their skills on user flow, wireframes and UX notes.+ Graded students' assignments for the course Advanced Graphics Design by following the rubrics defined by the instructor, which helped students get their constructive feedback to learn and improve their skills on the creation of Design System and Figma Prototypes. Show less -
Student Work AsisstanceLangara College Jan 2022 - Apr 2022Vancouver, British Columbia, Canada+ Collaborated designing the interactive activities in the e-book for the Chemistry department in Langara College, by understanding H5P Content Types for Pressbook, which helped their students to practice and learn by themselves the content.+ Created a style guide for a Chemistry e-book, by following accesible design principles, which guaranteed that visually-impaired individuals with Deuteranopia, Protanopia and Tritanopia will distinguish all the elements of the… Show more + Collaborated designing the interactive activities in the e-book for the Chemistry department in Langara College, by understanding H5P Content Types for Pressbook, which helped their students to practice and learn by themselves the content.+ Created a style guide for a Chemistry e-book, by following accesible design principles, which guaranteed that visually-impaired individuals with Deuteranopia, Protanopia and Tritanopia will distinguish all the elements of the illustrations.+ Designed and selected the images of the first 5 chapters for the e-book of the Chemistry department in Langara College using Illustrator and Stark plugin for Figma helped to make illustrations and validated the accessibility. Show less
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Project ManagerFunktionell Jan 2018 - Mar 2020Mexico City, MexicoAn organization that creates custom software, hardware, virtual reality, and augmented reality solutions for small to mid-size firms with a staff 17. ➞ SUPERVISED: A team of 10 (Full-Stack Developer, Front-End Developer, UX Designer, Graphic Designers (2), Unity Developer, 3D Modeler Designer, Instructional Designer, Electric Engineer & Robotic Engineer) providing process managed of VR & AR apps.➞ RECRUITED: by CEO to spearhead the organization's transition towards in-house 3D… Show more An organization that creates custom software, hardware, virtual reality, and augmented reality solutions for small to mid-size firms with a staff 17. ➞ SUPERVISED: A team of 10 (Full-Stack Developer, Front-End Developer, UX Designer, Graphic Designers (2), Unity Developer, 3D Modeler Designer, Instructional Designer, Electric Engineer & Robotic Engineer) providing process managed of VR & AR apps.➞ RECRUITED: by CEO to spearhead the organization's transition towards in-house 3D modeling and unity development for VR and AR apps based upon knowledge of 3D visualization and rendering of materials.➞ USER-CENTERED DESIGN PRINCIPLES: Advocated for user-centered design principles and practices within the organization, championing the importance of delivering exceptional user experiences.➞ RESEARCH: Conducted research, designed and administered usability tests with end users, gathering insights, analyzing user behavior to drive the design and development of user-centric experience for e-commerce platform using results to adjust coding and enhance the journey for customers, inform design decisions, and identify areas for improvement. ➞ STAKEHOLDER MANAGEMENT: Collaborated with diverse e-commerce stakeholders to define project goals, user requirements, and success metrics, balancing competing interests and creating a solution that satisfies all parties involved.➞ TESTED OF DESIGN CONCEPTS & INTERACTIONS: Created journey maps, wireframes, prototypes, and high-fidelity mock-ups to communicate effectively and test design concepts interacting with a multidisciplinary team.➞ TROUBLESHOT: Project managed a challenging project that faced significant delays and led the team to resolve issues, overseeing teams work and providing advice and feedback that ensured the project's successful outcome.➞ EVALUATION: Diagnosed project gaps by analyzing post-mortem reports to create standardized processes. Show less -
Lead Product DesignerCalleveinte Jun 2015 - Jan 2018Mexico City, MexicoA furniture & accessories company serving the residential space by creating customized furniture with different materials, colours and fabrics. ➞ DESIGN MANAGEMENT: Oversaw Design Management, including defining strategies, planning, design and supervision of product development and preparing blueprints for pricing and manufacture of products.➞ QUALITATIVE & QUANTITATIVE RESEARCH: Delivered comprehensive research, encompassing data on the market shift towards modular furniture… Show more A furniture & accessories company serving the residential space by creating customized furniture with different materials, colours and fabrics. ➞ DESIGN MANAGEMENT: Oversaw Design Management, including defining strategies, planning, design and supervision of product development and preparing blueprints for pricing and manufacture of products.➞ QUALITATIVE & QUANTITATIVE RESEARCH: Delivered comprehensive research, encompassing data on the market shift towards modular furniture through analysis of competitors, sellers, and end users and presented findings with recommendations of new designs to CEO for approval. ➞ REDESIGNED FURNITURE: Based upon research, created 22 modular furnishing products that increased sales by 35%.➞ VISUAL CONTENT CREATION: For digital media and broadcast in social networks overseeing digital product catalogue and website and developing the corporate identity and branding using Adobe Flash.➞ USER EXPERIENCE: Developed a comprehensive user experience by creating a standardized presentation template for the corporate brand, including redesigning staff uniforms, truck logos, care and guarantee cards, and invoices.➞ TRAINING SALES PROGRAM: Developed a program for the sales team to create info-graphic cards that increased understanding of materials and targeted audience. Show less -
Lead Product DesignerMasiosare Studio Jun 2014 - May 2015Mexico City, MexicoOrganization that used innovative methodologies to diagnose and understand the needs of their customers and then provided image and visual communication, including interactive experiences for end users, product design, spaces and stands, digital advertising and social networks. Oversaw the Coca-Cola Femsa account (the largest Coca-Cola product bottling franchise in the world) and created ideas and recommendations on unique experiences for their customers.➞ SUPERVISED DESIGN TEAM:… Show more Organization that used innovative methodologies to diagnose and understand the needs of their customers and then provided image and visual communication, including interactive experiences for end users, product design, spaces and stands, digital advertising and social networks. Oversaw the Coca-Cola Femsa account (the largest Coca-Cola product bottling franchise in the world) and created ideas and recommendations on unique experiences for their customers.➞ SUPERVISED DESIGN TEAM: Coordinated a team of 6 designers implementing weekly sprints and team SCAMPER brainstorming sessions and design thinking methodology to encourage innovative solutions for the client and users' needs ensuring successful designs of point-of-purchase products. ➞ MONITORED PROJECT PROGRESS: Tracked KPIs, prepared regular status reports, and communicated project updates to stakeholders.➞ STAKEHOLDER MANAGEMENT: Facilitated and conducted project meetings to ensure all stakeholders received up-to-date project lifecycle information.➞ EVALUATION OF PROJECTS: Conducted project post-mortems, gathered lessons learned, and implemented improvements for future projects. Show less -
🏷 Senior DesignerCalleveinte Mar 2012 - May 2014Development Of New ProductsDesign Management. Definition of strategies, programming, planning, design and supervision of the complete development of products.Visual content in media, diffusion on social networks.Defined the wireframes by using Adobe Illustrator which resulted in accurate brief of the webpage needs used by the webpage developer company. Branding and corporate identity development.Training for the Sales and Warehouse team.Resolved customer inquiries by email… Show more Design Management. Definition of strategies, programming, planning, design and supervision of the complete development of products.Visual content in media, diffusion on social networks.Defined the wireframes by using Adobe Illustrator which resulted in accurate brief of the webpage needs used by the webpage developer company. Branding and corporate identity development.Training for the Sales and Warehouse team.Resolved customer inquiries by email, consistently exceeding targets and pioneering processes for better customer satisfaction. Show less
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🏷 Junior DesignerCalleveinte Jan 2011 - Feb 2012📍 Mexico City, MexicoDesigned catalogue section by using Adobe Photoshop for material infographics and photos which improved duration of the time spent for browsing webpage by 40%.Changed the background of the store photos by using Adobe Photoshop which increased the engagement to the brand due to the new cozy look and feel of the products.✅ Re-designed branding and corporate identity by choosing an accurate typeface and color pallet that followed the voice of the brand, which resulted in increased… Show more Designed catalogue section by using Adobe Photoshop for material infographics and photos which improved duration of the time spent for browsing webpage by 40%.Changed the background of the store photos by using Adobe Photoshop which increased the engagement to the brand due to the new cozy look and feel of the products.✅ Re-designed branding and corporate identity by choosing an accurate typeface and color pallet that followed the voice of the brand, which resulted in increased client engagement.✅ Designed visual content in digital media and broadcast in social networks by using Photoshop, which resulted in increasing user interaction by 50%. Show less
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Industrial DesignerCalleveinte Jun 2010 - Dec 2010Mexico City, MexicoRealization of renderings and blueprints for furniture production, product photography, photo edition, and updating of the Digital Catalog with Adobe Flash.
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Freelance DesignerLilian Fajardo Consultant Mar 2010 - Apr 2010Mexico City, MexicoCompany: "Marai Toys, LLC" Designed for Treefies a family of 10 teddies, with each purchase the company will plant a tree.Designed in Mexico, produced in China, and sold in the USA.
Lilian Fajardo Skills
Lilian Fajardo Education Details
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Web And Mobile App Design And Development
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Innovation And Development Of Products And Services -
Photography -
IdeafitVisual Merchandising Seminar -
Industrial And Product Design
Frequently Asked Questions about Lilian Fajardo
What company does Lilian Fajardo work for?
Lilian Fajardo works for Latincouver
What is Lilian Fajardo's role at the current company?
Lilian Fajardo's current role is UX Designer & Product Designer “empowering others and harnessing the transformative power of design to create meaningful user experiences.".
What is Lilian Fajardo's email address?
Lilian Fajardo's email address is li****@****ail.com
What schools did Lilian Fajardo attend?
Lilian Fajardo attended Parsons School Of Design - The New School, Langara College, Tecnológico De Monterrey, Universidad Nacional Autónoma De México, Ideafit, Instituto Tecnológico Y De Estudios Superiores De Monterrey.
What are some of Lilian Fajardo's interests?
Lilian Fajardo has interest in Interiorismo, Visual Merchandising, Espacios Comerciales, Creación De Ambientes, Mobiliario, Branding.
What skills is Lilian Fajardo known for?
Lilian Fajardo has skills like Photoshop, Microsoft Office, Illustrator, Desarrollo De Productos, Strategic Planning, Team Leadership, Esbozos, Project Management, Design Thinking, Business Strategy, Industrial Design, Pensamiento Creativo.
Who are Lilian Fajardo's colleagues?
Lilian Fajardo's colleagues are Paloma Morales, Ana Beatriz Azevedo, Mayuri Bhatia, Latin-Canadian Business Network, Patricia Gonzalez, Lívia Galvão, Lizbeth Jiménez.
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Lilian Fajardo Andonie
Agricultural Economics Student At Texas A&M University, Minor In BusinessCollege Station, Tx -
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