Li Li Email & Phone Number

上海市

Shanghai City, China

o Implement external and internal communications strategy, campaigns and media events for key clientso Develop strong media relations and maximise communication results for clientso Monitor local media, social media, political and public affairs environment on behalf of clients, to identify opportunities and challenges for communicationso Develop engaging social media and brand communication contento Produce strong brand and competitor researcho Assist with translation and office administration work

中国 上海市区

o Managed official social media channels, including Wechat, Weibo, Zhihu, etc., and increased Wechat followers by 185%o Composed official news releases and ensured 10+ media coverage in average o Created and maintained official contents and media kitso Planned and coordinated company marketing events such as new product launch event and China Joy o Communicated with different parties and well managed the vendorso Monitored social media feedback and led public opinionso Conducted user and marketing research to satisfy consumers' needso Translate and collect international news and gain insight of virtual reality trends

Boston

o Secured at least 5 media coverage for client throughout the semestero Created infographics, T-shirt and posters to increase awareness about police serviceso Increased client’s social media presence by increasing followers on Instagram by 56 percent o Invited more than 35 students and faculty to a safety event and ensured media coverage o Increased approachability to Boston University police officers and attracted more than 320 students to Safety Week event

Shanghai

o Conducted competitors research for Pernod Ricard China to have a better idea of whisky marketo Monitored Chinese and global social media and drafted routine reports to show PR progresso Arranged media interviews and supported team members in Longines Store Opening Event in Chengdu to ensure the event went smoothlyo Drafted briefing books and MC scripts for Longines Store Opening Event

Shanghai

o Promoted clients’ product information on social media to maintain presence among target audienceo Increased brand awareness through optimizing latest fashion information for the subscribers o Translated clients’ files and emails to make the communication go smoothly

Master Of Science (Ms), Public Relations, 3.87/4.0

Bachelor Of Arts (B.A.), Communications, 3.69/4.0

Activities and Societies: Literature Club Donghua Scholarship (Top 5% of Donghua University): Winner in 2012 and 2013 National English.

Exchange Student, Communications, 4.225/4.3