VI360 is part of the Brand Finance group www.brandfinance.comVI360 is a strategic brand identity management consultancy working for clients big and small on brand compliance, brand transition, and brand identity management.

Canadian Tire is one of Canada's most admired and trusted companies. Get anything from auto parts to home décor, outdoor living products, fitness/sports equipment, tools and more at Canadian Tire online or one of 500+ stores.• Supported the development and execution of annual and multi-year brand plans under CANVAS™ & For Living™ to accomplish strategic portfolio growth, increase brand equity and improve the online and in-store customer experience.• Served as the brand lead for the NPD packaging artwork process across 8+ business categories, including fast-moving seasonal categories (FMCG).• Leveraged analytical skills to track and improve brand financial performance, identifying action plans to mitigate risk and capitalize on opportunities to deliver short- and long-term financial plans on a monthly internal review basis.

Travelzoo®(NASDAQ: TZOO), is a trusted online publisher of travel and entertainment offers, sourced by deal experts around the world, with over 30 million members globally.• Led multiple Canada-wide integrated marketing campaigns (5+ channels) through high collaboration with internal and external stakeholder groups to meet the three internal KPI’s of brand awareness, member acquisition, and audience engagement.• Managed the Travelzoo Canada and Travelzoo US social channels (Instagram, Facebook, Twitter, YouTube) to achieve YoY triple-digit audience and engagement growth, most notably growing the Travelzoo Canada Instagram account from 500 to 20K followers within 12 months.• Executed nationwide brand partnership campaigns with Roots, Lyft, Fido, Top Chef Canada judge Mijune Pak, to drive acquisition, brand awareness, revenue.• Developed the first-ever Travelzoo Canada content pillar strategy and editorial content calendar.Awards:• Silver, 2019 Canadian Online Publishing Awards (Branded Content Campaign + Best Web Site Design)• Finalist, 2019 influenceTHIS Influencer Marketing Awards• 2019 Timmy's Diversity in the Workplace Award (Honourable)

• Executed brand initiatives within the marketing agenda of the SCHWARZKOPF® masterbrand to ensure internal KPI’s and global performance targets were met.• Leveraged Nielsen Analytics to lead the Monthly Performance Analysis and Reporting process that monitored market share development and flagged any potential opportunities and risks within the competitive landscape.• Managed the creative development of Shopper Marketing initiatives to meet time-sensitive customer deadlines through successful agency relations.

• Managed the day-to-day responsibilities of ZANTAC®, PEPCID®, IMODIUM®, and MICROLAX® through high collaboration with cross-functional team members.• Identified and strategized a portfolio restructuring opportunity for the 2018 Brand Plan that critically assessed key brand growth opportunities to drive the most significant ROI.• Collaborated with the Consumer Insights team to revitalize packaging designs to maximize shelf presence.• Leveraged Nielsen Analytics to lead the Monthly Performance Analysis and Reporting process that monitored market share development and flagged any potential opportunities and risks within the competitive landscape.

Marketing Team Lead for the Wilfrid Laurier University chapter of HerCampus.com. Duties include managing social media, promoting overall website content that is updated weekly and marketing our chapter to the students of Wilfrid Laurier.

• Process day-to-day transactions (ex. Depositing cheques and cash equivalents, post entries, complete loan payments, transfer funds, fulfill mortgage payouts).• Offering financial advice and cross-selling bank products to new and existing clients to optimize customer value based on their financial profile.• Strong focus on establishing excellent customer relationships from the front-line to generate continued business, future investments, as well as referrals.