Lilia Gonzalez Email & Phone Number

Mexico City, Mexico

Leading the influencer marketing team in the region. Looking for growth business opportunities in the region.

Mexico City, Mexico

- Leading the PR team for Domestika (Edtech), Talkwalker (consumer intelligence platform), and Infobip (onmichannel solutions).- Formerly leading the PR team for ESET Security Systems, Crehana (an Edtech platform), Kwai (social media platform), Concha y Toro (wine) accounts. - Before this, I was leading the PR team (4 Senior Account Executives) for Buchanan's and Don Julio accounts.- Development of brand communications strategy for Don Julio, Buchanan's, Crehana, ESET and Talkwalker. - Celebrity endorsement for Buchanan's: Raymix, Las Villa, J Balvin. - Influencer marketing strategist for Crehana, Don Julio & Buchanan's.- Budget administration for Buchanan's, Don Julio and Crehana.

Mexico City Area, Mexico

• Pitching and developing attractive communications & influencer marketing proposals for potential clients. • Supervise the account executive team (8 people) in day to day relationship with clients.• Development of communications, digital PR and influencers strategies for the following clients: Amazon Fashion (tech), Beat (mobility app), Tequila Herradura, Jack Daniel’s, and Jaguar Land Rover.• Development of launching communications strategies for el Jimador Cristalino, Woodford and Old Forester (Premium Bourbons), The BenRiach and Glendonach (premium single malts), H&M collaboration with Moschino.• Coordination of talent and red carpets for H&M Moschino, el Jimador Cristalino.• Successful celebrity and influencer endorsement for our brands.• Budget administration for our accounts. Main achievements: • Storytelling development through alliances: Jack Daniel’s is world known brand with low budget to generate experiences or alliances and we built successful alliances with different key opinion leaders, chefs and music platforms to generate stories that are meaningful for the consumers. • Renew contracts: All of our current clients which I lead have renew their contract with us for another year.

Mexico

• Develop creative proposals and communication strategies for our clients. • Supervise the PR team in the development of content, press releases, reports, pitches and media relations for the brands: Tequila Patrón, Nikon and the youth political initiative #RecuperaTu Futuro.• Advise the agencies of digital and advertisement of Tequila Patrón about Cofepris regulations on the alcoholic beverages sector and the storytelling for the brand to deliver the message according to the Mexican consumer interests. • Supervise the digital content for all of our brands in order to offer continuity to the communication and the posts on social media. • Supervise and advise our production agency about the events for Tequila Patrón.• Successful celebrity endorsement with Guillermo del Toro’s special edition, which became one of the best practices in the agency. • Advise about the perfect sponsorship opportunities for the brand.• Budget administration for Tequila Patrón. • Media buying for specific communication strategies like Margarita of the Year and Perfectionists. • Coordination of the digital and production agencies for Tequila Patrón and Nikon.• Develop strong alliances and relationships with other brands for the benefit of our clients. • Develop an excellent relationship with some of the main on premise partners as well as with the culinary and mixology community (KOL’s, chefs, mixologists)Main achievements:• Brand positioning: Develop a strong storytelling for Tequila Patrón, increasing the awareness and top of mind of the brand in Mexico.• Digital Strategies: Creation of a tailored digital strategy for Nikon to develop an influencer plan that positions the brand as one of the top photograph and video devices available.

Mexico City Area, Mexico

• Pitch new PR accounts for the agency. • Develop PR annual plans & strategies to increase and boost the coverage for consumer brands as Diageo: Buchanan’s (top premium whisky brand in Mexico), International Scotch Day initiative, Nestlé Waters: S.Pellegrino (culinary & lifestyle), Galderma Laboratories (health & wellness), Crystal Cruises (tourism), and Burt’s Bees (beauty).• Development of storytelling and successful strategies for our brands. • Development of press kits, speeches, scripts, key messages, Q&A’s, press releases, talking points.• Strength media relations to have successful results on brand positioning and communication strategies• Develop creative events and experiences for different publics: media, socialités, influencers, bloggers & celebrities• International Celebrity endorsement (Chris Hemsworth, Coco Rocha) and national celebrities for consumer brands.• Coordination of the advertisement, digital and experiential agencies for Buchanan’s and additional projects with Diageo (International Scotch Day, Responsible Drinking).• Media buying with a strategic to impact the consumer, accordingly to our storytelling.• Development of special editions with the relevant artists Javier Marín and Jan Hendrix• Development of alliances with other key brands, KOL’s or partners to increase coverage for our clients.Some achievements:• Celebrity endorsement: develop the right endorsement for the brands, it is not just the celebrity level that matters, but the image and cognitive relationship he has with the consumer. • Buchanan’s was the top selling premium Spirit brand in Mexico, but we created a solid storytelling that related the consumer with it. A double digit (30%) increment in sales each month during that period was accomplished. • S.Pellegrino doubled their sales and developed its reputation as a culinary reference after an adjustment in its audiences.

Develop and implement successful and creative communication strategies and alliances to promote Las Vegas, Disney Parks and Nevada State between consumer and trade media.Streght and increase media relations to promote the destinations with promotions, familiarization trips, celebrity approach and corporative & massive events.Develop talking points and brief the client about Mexico situation and media.Supervise the PR team, advise and review all monthly & annual reports, documents and press releases for each client.Develop good relationships with the clients, media and celebrities.Crisis management for all of our clients.Spokeperson in Mexico for media for Las Vegas destination.Some achivements:Las Vegas destination has been named the favorite between Mexicans (e.i.Travelocity, winners of Distintivo W from Expedición W radio show) in 2011 and 2012, PR Media Value and Total Circulation increased 250% so far, a 300% increase is expected for this Fiscal Year (ending on July 2013) for Las Vegas.Planification and creation of succesful media events with over 7,000,000 USD revenue in coverage per event.

Developed and implemented public relations strategies for businessmen, entrepreneurs and political agents (Local Presidents, Representatives) from the Estado de México and Mexico City.Managed a database of 600 entrepreneurs and 400 politicians. Planned and organized several Conferences, 3 massive Encounters and fortnightly brunches to promote Social Responsibility.Developed two public relations projectsfinally funded by the Konrad Adenauer Foundation.Delivered courses to around 70 people each.

Developed and wrote stories about different topics such as cinema, cultural issues and green initiatives.Established public relations with Museums, Galleries, Theaters, non profit Organizations and internet sites.

Master Of Arts (Ma), Media And Public Relations

Bachelor Of Arts (B.A.), Communication And Media Studies