“We detect and articulate intangible notions of value, into tangible elements that can be touched, felt, seen and perceived as an overall experience" Liliana Becerra, CEOStudio Liliana a Becerra Inc. Liliana is a design and trend strategist, CMF Design expert, Best-selling Author and Professor based in LA. Her recent book, CMF Design published by Frame, is the first and best-selling international publication about the professional discipline of color material and finish design, which has positioned her as an influential authority in the field. In 2008, she founded STUDIO LILIANA BECERRA Inc. a design firm advising international companies and brands on strategic trend foresight and advanced CMF Design. Recent clients include: Simple Human, Nestle, Lenovo, Zodiac Aerospace, Sage Automotive and Sonos.Formerly, Liliana served as the Global Head of Design Insights at Nokia where she was responsible for leading global, multi-disciplinary teams, trend research initiatives and key design strategies that Nokia implemented into world class products. She also created and lead the first team in Nokia fully dedicated to advanced CMF Design.Since 2007 she serves as faculty of product design at Art Center College of Design, where, besides creating new curriculum and being instrumental to the creation and tenure of CMTEL - Color, Materials and Trends Lab - she teaches strategic design research, Insights and Color & Material Design. Liliana has been a guest speaker at several venues including: Women in Industrial Design forum, Bold Symposium for Creative Entrepreneurs and the International Design Research Congress in Bogota, Colombia. She has been the keynote speaker at international companies and has lectured at different universities including Domus Academy in Milan, Tama Art University in Japan, Lapland University in Finland, National University in Colombia and DUOC Chile.Her work has been exhibited by important international venues including the Cooper Hewitt Design Museum in New York, the Danish Design Center and published by several magazines including Viewpoint Design, Viewpoint Color, Revista D-Mentes and Bitácora Magazine.