Liliana Ceoroiu Email and Phone Number
What defines me as a person is a combination of team spirit, enthusiasm, a dynamic hands-on attitude and a collaborative focus on adding value by bringing team insights and ideas to execution and performance. All this while being ready to adapt to the ever-changing times.I gathered over 18 years of international experience in B2C / B2B media strategy, buy-side & sell-side, delivering positive business impact within various organisations from small size agency to unique complex global matrix structure. I’ve had the opportunity to lead and work alongside great international teams, learning from and advising senior leaders in the agency and corporate world. All this has helped me to be prepared and navigate complex issues which require multi-stakeholder collaboration and solutions.Working internationally helped also in understanding diverse audiences and be prepared in reaching specific target groups by building effective and efficient media strategies for specific market positioning of product or services.Definitely passionate about continuous learning, I'm always on the lookout for interesting new learning experiences.
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Full-Funnel Media Strategy ConsultantCrowelt Media Jan 2021 - PresentFrankfurt Am Main, Hesse, Germany -
Global Media SpecialistMonster Nov 2019 - PresentFrankfurt Am Main Area, GermanyThis role allows me to use almost all learnings I gathered over the years from my career journey. Now, I oversee and manage overall paid media budget in specific markets, while working internationally in a collaborative, agile environment.I have the opportunity to develop, execute, and optimize cutting-edge digital campaigns from conception to launch for both B2C & B2B.I am accountable for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies.What I appreciate the most is the cross-departmentally work to align on campaign strategies and goals across the organization. -
European Account DirectorHavas Media Group Jun 2018 - Oct 2019Frankfurt Am Main Area, GermanyDecided to challenge myself after almost 9 years and switched the corporate world with the media agency. This role gave me the opportunity to experience media management for an automotive brand with a unique complex global matrix environment. Having accountability and responsibility for building and monitoring the implementation of the central media strategy, in 14 European markets, across all media channels. I lead a great team of account managers and market coordinators. Orchestrating together multiple stakeholders, from creative agency Innocean Europe to Kia Motors Europe. Being the day-to-day voice of the clients within the hub team and acting as the senior management advisor. -
International Business Manager1&1 Internet Se Oct 2016 - May 2018Karlsruhe Area, GermanyAs a switch from buy-side to sell-side, I was promoted in this role and I was charged with the responsibility of formulating and developing strategic publisher monetization business plans for GMX and mail.com, while being consistent with the overall strategy. My role covered complex commercial and legal negotiations, researching and adapting to EU and US business specifics, working with controlling, legal, and tax teams.Achievements:- Planned and executed business plans which yielded increased revenue of 600% YoY from 5 to 7 figures- In 3 months managed to increase the mobile traffic revenue from 3 to 5 figures -
Online Marketing Manager1&1 Mail & Media Gmbh Apr 2013 - Sep 2016Karlsruhe Area, GermanyWith this role, I was promoted and relocated to Germany, while entrusted to craft business-minded strategies for Search Engine Marketing and Social Media channels for GMX International & mail.com. Developed annual budget forecasts and established quarterly goals for all user acquisition channels. Worked with clear KPIs and collaborated with BI department to create internal marketing data dashboard.Achievements:- Succeeded to optimize the Paid Search so that annual conversion goal was achieved with only 80% of the dedicated annual budget.- Developed an in-house SEM training program.- New KPIs identified in the optimization process by using SEO results and internal BI data. -
Search Engine Marketing Specialist1&1 Internet Ag Oct 2009 - Mar 2013Started with this role in Romania, I was delegated for achieving international conversions via Paid Search (AdWords/Google Ads, Bing, Yahoo) with clear targets and a 7-figure yearly budget. Kept focus on maximizing ROI and used A/B User Experience testing with the campaign landing page.Achievements:- Successfully created the structure and opened the Paid Search Accounts for the launch of mail.com acquisition strategy.- Trusted with the merge process of Yahoo! Search and Bing Ads Account. -
Social Media ManagerIndependent Consultant | Freelance Jan 2010 - Mar 2013Bucharest, RomaniaDecided to explore the social media world and I self-educated in the field of SM advertising strategies and decided to take independent projects for specific partners.I formulated and launched social media strategies for different brands & portals. Brands I worked for: Staropramen, La Redoute Romania, Matar Shoes, Bocane.ro, ilsegno.ro; Portals I worked for: divahair.ro, qbebe.ro
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Online Account ExecutiveBusiness Results Apr 2007 - Oct 2009This role allowed me to switch towards online advertising world. My responsibilities evolved over the years, started with more client-facing and moved towards paid search campaign creation & management. I was responsible for all the paid search campaigns for all agency's clients. Worked closely with account managers and clients.Clients: Oracle, SAP, IBM, Ford, Nissan, Renault, Samsung, Reader's Digest
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Marketing AssistantOmegaprint Mar 2006 - Mar 2007This was my first office job, while in university, and my challenge was to handle the entire sales cycle(cold-calling) for selling marketing promotional products.In 6 months I added 3 international clients to agency's portfolio.
Liliana Ceoroiu Education Details
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Digital Marketing -
Universitatea Media BucurestiBusiness Administration -
Colegiul National Ionita AsanPhilologie Bilingual French
Frequently Asked Questions about Liliana Ceoroiu
What company does Liliana Ceoroiu work for?
Liliana Ceoroiu works for Crowelt Media
What is Liliana Ceoroiu's role at the current company?
Liliana Ceoroiu's current role is Global Media Strategy | Video Marketing | Brandformance.
What schools did Liliana Ceoroiu attend?
Liliana Ceoroiu attended Saïd Business School, University Of Oxford, Universitatea Media Bucuresti, Colegiul National Ionita Asan.
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