Liliana Rodriguez Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

• Designed overall 2020 virtual graduation theme for nearly 10,000 studentsthat included web graphics, site backgrounds, form graphics, email headersas well as custom-designed gift boxes and five general promo items.• Spearheaded internal design and external brand efforts while overseeingmultiple projects to complete an average of 3.5 projects a day in 2019.• Created a campus aesthetics plan that incorporated brand awareness,visual appeal and wayfinding needs based on careful deliberation and aSWOT analysis.• Collaborated with vendor to produce wide-format Dallas College wall andvehicle wraps at Eastfield to improve aesthetics and brand visibility.• Awarded Employee of the Month in May 2019.• Managed operational, strategic, quote/bid, staffing, and administrativefunctions of the graphics department.• Implementation of external tagline Education That Fits through theconceptualization of visual marketing such as targeted digital ads,billboards, direct-mail postcards, etc.• Evaluated and optimized design workflow to streamline process fromproofing through completion including client contact to increasecommunication, efficiency, and quality while maintaining high standards.• Collaborated closely with designers, copywriters, IT, business office,videographers and marketing team to produce five to seven yearlycampaigns that are holistic, tell a story and elicit an emotional response fromtarget audience.• Supervised design team and provided creative vision while creating acollaborative environment among staff through relationships that

Restaffed and reestablishing the department by working side-by-side withEastfield’s newly hired marketing director in developing a departmentalstrategic plan, which developed my skills as a strategic thinker becomingan agent of change and implementing the plan.• Designed and worked with vendors on producing seven t-shirt and30 collateral pieces for credit FTIC, ECHS, prospective and continuingstudents and Title IX for a total of 80,250 individual pieces ensuring highqualityprinting, on-time delivery, and quality control in 2017.• Developed retention campaigns, which ranged from print media, digital,brand collateral, social, targeted marketing, email marketing, targetingdifferent populations especially stop-outs..• Supervised digital media internsLead graphic designer at Eastfield College managing the graphics department under the Marketing. I am in charge of any marketing projects to promote the college as well as anything from administration, the president of the college and campus events. Creativity of projects range from billboards, cinema ads, newspaper/magazine ads to postcards, flyers, posters, brochures, animated birthday cards and animated holidays cards among many others. I truly enjoy the variety of the projects and the satisfaction of reaching many to select Eastfield as their future and keep campus culture alive and visible.

• Successfully led and managed the Eastfield marketing/graphics department while it was suspended back in 2010. I strategically prioritized areas ranging from project management, client relations, design, social media, vendor relations, and inventory to bring stabilization to the department.• Creating and managing content on electronic marquees and digital signs.• Primarily responsible for designing graphics for promotional and instructional print materials and online publications used campuswide.• Photographed campus events during and after hours.• worked on color separations, illustrations, layout/design, mounting, laminations, grommeting, sign making.• Managed and designed content for external marquees and internal digital signs.• Design graphics for use in promotional and instructional materials including schedules, brochures, flyers, signs, posters, web graphics, digital signs, and motion graphics.• Prepare quote/bid specifications as required while directly communicating with outside printing vendors to supply them with digital files• Active participant on campus initiatives and their committees.

• Created business cards, flyers, posters, calendars, menus, notebooks, etc for businesses that included, Cort Furniture, Kirby’s Steakhouse, Collin Oaks, Palio’s, and many more using typography, visual arts and page layout techniques to produce the final result• Formatted projects for pre-press readiness, which may have included proofreading, page layout, retouching, separations, color-correction, and preparing file for print production

Digital Imaging Associate'S Degree, Graphic Design

Associate Of Arts (A.A.)